Rentrak Makes Key Appointments in Research and Analytical Services With Bruce Goerlich...

Rentrak Makes Key Appointments in Research and Analytical Services With Bruce
Goerlich as Chief Research Officer; Michael Vinson, Ph.D as Vice President of
Statistical Sciences and Analytics
Goerlich and Vinson's Decades of Advertising, Media and Mathematical Sciences
Experience will help Expand Rentrak's Offerings across Multiple Screens

PORTLAND, Ore., Aug. 27 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq:
RENT), a leader in multi-screen media measurement serving the entertainment
and advertising industries, today announced the appointment of Bruce Goerlich
as the Chief Research Officer, and Michael Vinson, Ph.D, as Vice President of
Statistical Sciences and Analytics. These newly created positions will tap
into Rentrak's deep data collection, reporting, analytical and research
capabilities to develop new research products that will provide the company's
customers with performance information regarding video advertising from
traditional linear television, video on demand, the Internet or mobile
devices.

During his 25 year career with leading advertising agencies and industry
associations, Mr. Goerlich has been deeply involved in the development of new
and actionable media research approaches including the adoption of new media
technologies, TV optimization, econometrics and understanding consumer
lifestyles. Most recently, Goerlich was the president of Strategic Resources
at ZenithOptimedia, North America, previously served as chairman of the
Advertising Research Foundation (ARF) and is a past president of the Market
Research Association. Committed to maintaining close ties to advertising
industry leadership, Goerlich continues to serve as Co-Chair of the
Advertising Research Foundation's 360 Media Planning Committee.

Michael Vinson, Ph.D brings a unique blend of expertise in mathematics and
theoretical physics as applied to media and advertising after most recently
serving as Senior Vice President and Managing Director of Digital Insights and
Analytics at Starcom Media Vest Group. Previously, Dr. Vinson worked at
erinMedia as the Chief Research Scientist where he was granted seven patents
relating to mathematical methods for estimating demographics from
privacy-compliant digital set-top box data. Before joining the advertising
and media industry, Vinson was an academic and educator who holds a PhD in
theoretical physics from the University of Chicago, did post-doctoral work at
Syracuse University in Physics, won a Fulbright Scholarship to teach and do
research in computational physics at Yarmouk University in Jordan, and also
served as Chairman of the Department of Physics at Shippensberg University in
Pennsylvania.

"I am very pleased to welcome Bruce Goerlich and Michael Vinson, two very
distinguished advertising and analytical research industry leaders to
Rentrak," said Bill Livek, Chief Executive Officer at Rentrak Corporation.
"As Rentrak expands its offerings to incorporate more sophisticated reporting
and market research information services, the newly created positions of Chief
Research Officer and Vice President of Statistical Sciences and Analytics are
part of company growth strategy that will further drive us to deliver
indispensable information and unique knowledge to our customers."

"Rentrak is a very impressive company for many reasons, including a proven
ability to handle massive amounts of data and transform billions of raw
transactions into valuable and actionable knowledge," commented Bruce
Goerlich. "I relish the opportunity to work side by side with an outstanding
group of industry innovators to create new services that integrate syndicated
and custom marketing data to provide our customers with advanced measurement
information regarding how their video advertising is performing across all
screens," Goerlich added.

"I am excited to be joining Rentrak, as it is the one media measurement
company with the technical capabilities and talent resources to handle the
vast amount of digital data originating from VOD, online, mobile, and set
top-box sources," commented Michael Vinson, Ph.D.

Goerlich is a frequent speaker and contributor to research industry forums,
including the recent ARF Audience Measurement 4.0, European Society of
Marketing Research and the American Marketing Association. His published works
include a co-authored paper, presented at the 2001 International Print
Research Symposium, about using Internet techniques for print research, which
won the Chairman's Award. Goerlich has also served as a guest lecturer in
advertising and research topics at Columbia University Business School.
Goerlich graduated from Williams College and completed graduate work at
Washington University and the New School for Social Research. He resides in
New York City and enjoys volunteering with St. Luke's In The Field Hospital
Visiting Team.

In addition to his Ph.D, Vinson also holds a Bachelor of Science in Physics
from Cornell University and a Masters in Physics from University of
California, Santa Barbara. He has published dozens of academic research
papers in peer-reviewed physics, biology, and chemistry journals. He maintains
a private pilot's license, is a certified scuba diver and enjoys working in
robotics and sensor technologies as hobbies. Vinson resides in Piedmont,
California with his family.

About Rentrak Corporation
Rentrak Corporation is an industry-advancing media measurement and research
company, serving the most recognizable names in the entertainment industry.
Reaching across numerous platforms including box office, home entertainment,
on-demand and linear television, broadband and mobile, Rentrak provides unique
and actionable insight for our clients and partners. From the introduction of
our revolutionary Pay-Per-Transaction(R) distribution and revenue-sharing
system, which equipped Rentrak with the intelligence and ability to deal with
large, complex data streams, to the company's exclusive Essentials(TM) suite
of services, Rentrak has redefined digital audience measurement. Rentrak is
headquartered in Portland, Oregon, with additional offices in Los Angeles, New
York City and Miami/ Ft. Lauderdale. For more information on any of Rentrak's
services, please visit www.rentrak.com.

Contact for Rentrak Corporation:
Sallie Olmsted / Amanda Bartz
Office: 310-854-8124 / 310-854-8151
E-mail: solmsted@rogersandcowan.com / abartz@rogersandcowan.com

SOURCE Rentrak Corporation

Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com, or Amanda Bartz,
+1-310-854-8151, abartz@rogersandcowan.com, both of Rogers & Cowan for Rentrak
Corporation