Paid, Inc. Providing Online Merchandising for United Football League at www.GetUFL.com

BOSTON--(Business Wire)--
Paid, Inc. (OTCBB:PAYD), in conjunction with the United Football League,
launched the UFL`s online retail store, www.GetUFL.com, on Monday, August 10th.
Since its debut, more than 32,000 unique visitors have explored the site with
several categories selling out of its initial stock.Paid is maintaining the
online store and handling merchandise fulfillment for the UFL and its four
inaugural teams: the Las Vegas Locomotives; the California Redwoods; the Florida
Tuskers and the New York Sentinels.

"The UFL`s management team has the array of talent, knowledge and experience
needed for building a successful world class football league, making this a
tremendous ground floor opportunity for Paid, Inc.," said Rich Rotman, Paid,
Inc. COO."We`re thrilled the UFL chose us to be part of their endeavor based on
our proven track record of customer satisfaction and service for online retail
merchandising and fulfillment using Paid`s content management system.The
exciting, competitive and affordable football experience that the UFL is
offering provides myriad merchandising opportunities.We`re working closely with
the UFL to provide fans with excellent customer service and a streamlined
experience as they shop online for UFL branded products."

GetUFL.com is the only site offering an authentic, customizable team jersey,
from Gamewear Team Sports, the Official Outfitter of the UFL.Fans can choose
their favorite player or make up their own name and number.

"The overall response to the initial products offered by GetUFL.com has been
extremely positive and Paid Inc. has done a tremendous job in servicing our
fans," added Frank Vuono, COO of the UFL."As we continue to plan for our opening
games, we encourage fans to check back often to the site as new products are
being frequently added with the introduction of team names, players and the
approaching season."

About PAID, Inc.

PAID, Inc., publicly traded under the ticker PAYD, is a one-stop brand
management and marketing resource to music, entertainment and sports
personalities and organizations, and offers AuctionInc(TM) online shipping
calculation and shopping cart software employing its patented technology to
streamline ecommerce. Known for quality and customer service, PAID offers
turnkey online, mobile, social media and traditional marketing campaigns, as
well as award-winning video & film production, VIP ticketing, web site design,
merchandising, ecommerce and fan community management programs. www.PAID.com.

Safe Harbor statement under the Private Securities Litigation Reform Act of
1995:

Statements in this news release looking forward in time involve risks and
uncertainties, including the risks associated with the effect of changing
economic conditions, trends in the markets, variations in the company's cash
flow, competition, celebrity programs, business development efforts, technology
availability and cost of materials and other risk factors. Factors that could
cause actual results to differ materially are discussed in the Company's most
recent filings with the Securities and Exchange Commission.

About The UFL

The UFL was developed to fulfill the unmet needs of football fans in major
markets currently underserved by professional football by providing a high
quality traditional football league comprised of world class professional
football players.The UFL will serve the communities with pride, dedication and
passion, and uphold a leadership role in the development of football
worldwide.The UFL will provide every fan with an affordable, accessible,
exciting and entertaining game experience. Scheduled to debut in October 2009,
the UFL`s headquarters is in New York, N.Y. and has satellite offices in
Jacksonville, Fla. and Rutherford, N.J. The UFL is led by Commissioner Michael
Huyghue, COO Frank Vuono and is being funded by a consortium of investors
including UFL Founder Bill Hambrecht, Tim Armstrong, Bill Mayer and Paul Pelosi
and Tampa Bay Rays.For more information on the UFL and how to purchase tickets
for the UFL`s "Premiere" season, please visit www.ufl-football.com.For group
ticket sales, please call 877.UFL.2009.

UFL
Rachel Gary, 973-477-8439
Rachel.Gary@ufl-football.com
or
Paid, Inc.
Julie Shepherd, 815-479-1833
julie@PAID.com

Copyright Business Wire 2009