NAVTEQ Study Shows Traffic-Enabled Navigation Can Save Drivers 4 Days per Year

Results Build Upon Fuel and Carbon Emission Savings Previously Reported

CHICAGO, Aug. 27 /PRNewswire/ -- NAVTEQ, the leading global provider of
digital map, traffic and location data for in-vehicle, portable, wireless and
enterprise solutions, has revealed further insights from a proprietary
research study designed to assess the consumer impact of everyday use of
navigation devices. These findings focus specifically on the impact that the
addition of real-time traffic has on the driver experience, and point to the
use of traffic information as a primary influencer in time savings for the
average driver.

The results are from a three pronged study conducted in two metropolitan areas
of Germany - Dusseldorf and Munich -- which evaluated drivers without a
navigation system, drivers with a navigation system, and drivers with a
navigation system that included real-time traffic. Previous studies in this
field focused more on "getting lost" scenarios versus the benefits to drivers
of navigation system use during the course of their normal driving habits.

The study revealed that the drivers using traffic enabled navigation devices
experienced dramatic time savings, spending 18% less time driving on an
average trip versus drivers without navigation. If applied over the course of
a year, a driver who does not currently use a navigation device would save
themselves 4 days of driving each year if they had a traffic-enabled
navigation system. Additionally, the findings show that drivers with
real-time traffic experience reductions in distance traveled as well as
increase fuel efficiency which would lead to a decrease in CO2 emissions per
driver of .79 metric tons, or 21% less than a driver without a navigation
system.

These results not only point to the positive impact on German drivers, they
can be projected to other countries as well, for example*:

-- UK drivers with traffic enabled navigation would save 2.5 days per
year
and drop their CO2 emissions by 20%

-- US drivers with traffic enabled navigation would save 4 days per year
and lower their CO2 emissions by 21%

* Study results have been applied to country specific data (e.g. market size;
average annual miles driven) in reporting these figures

The participants, who had not previously owned a navigation device, had their
vehicles outfitted with a logging device which was used to track the route
they drove and their driving speed. The study results reflect more than 2,100
individual trips, more than 20,000 kilometers and almost 500 hours on the
road.

The study was conducted by NuStats, a social science research firm that over
the past 25 years has established itself as a leader in population surveys and
qualitative research pertaining to transportation in general, and personal
mobility and transit use in particular.

"This study continues to support the positive role that navigation plays in
improving the consumer driving experience," says John MacLeod, executive vice
president, NAVTEQ Connected Services. "In addition, the study supports the
tangible benefits of navigation on fuel savings and environmental impact."

About NAVTEQ

NAVTEQ is the leading global provider of digital map, traffic and location
data that enables navigation and location-based platforms around the world.
NAVTEQ supplies comprehensive digital map information to power automotive
navigation systems, portable and wireless devices, Internet-based mapping
applications and government and business solutions. The Chicago-based company
was founded in 1985 and has approximately 4,400 employees located in 192
offices and in 43 countries.

NAVTEQ is a trademark in the U.S. and other countries. All rights reserved.

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SOURCE NAVTEQ

Jennifer Schuh of NAVTEQ, +1-312-894-3913, jennifer.schuh@navteq.com; or Bob
Richter, +1-212-802-8588, bob@richtermedia.com, for NAVTEQ