MerchantCircle Launches First Action-Driven Results Program for Local Business Owners...

MerchantCircle Launches First Action-Driven Results Program for Local Business
Owners and Ad Agencies
The Pay-Per-Action Program Leverages MerchantCircle's 20 Million Monthly
Unique Consumer Visitors and Drives More Local Customer Leads

LOS ALTOS, Calif., Aug. 27 /PRNewswire/ -- MerchantCircle, the nation's
largest online network of local business owners, today announced the launch of
its Pay-Per-Action (PPA) Program, which provides partners and ad agencies
access to over 20 million unique consumer visitors and 900,000 businesses who
use the MerchantCircle network each month. The PPA platform enables partners
to leverage the MerchantCircle network and deliver highly targeted customer
leads to their local business clients on a pay-for-performance basis. Initial
partners include OpenTable, Citysearch, ServiceMagic, Yodle, NearbyNow,
eLocalListing and others.

"We've teamed up with MerchantCircle to provide an additional source of
targeted leads for our local business-owner clients," says Court Cunningham,
CEO of Yodle. "With MerchantCircle's large local consumer traffic, our clients
have even more opportunity to find more quality local leads. The best part is
our clients only pay for performance."

Key benefits of PPA:

-- Lead delivery is highly targeted by locale and business category
-- Platform is fully automated and scalable
-- All activities are trackable
-- Participating businesses receive increased online visibility

-- Customers only pay for performance

"We're excited about this new platform, which benefits local business owners
during the recession, and helps put their marketing dollars to work in a way
that translates into tangible customers as a result," says Darren Waddell,
Vice President of MerchantCircle. "With more than 20 million unique visitors a
month and growing, we're committed to helping all local business owners by
connecting them with local customers seeking their products and services."

The PPA launch comes on the heels of recent partnerships with Web.com, a
leading provider of online marketing, and Demand Media, the leader in
distributed media. Both partnerships grow MerchantCircle's local business
community and improve the local search experience by providing consumers
dynamic, relevant content. According to recent Quantcast data, MerchantCircle
is now the 5th largest Internet Yellow Page (IYP) directory in the United
States.

About MerchantCircle

Founded in 2005, MerchantCircle is the largest social network of local
business owners in the nation, combining social networking features with a
customizable web listing that allows local merchants to attract new customers.
More than 15 million MerchantCircle business listings across the country are
easily accessed on major search engines.

Currently, over 900,000 merchants on the MerchantCircle network upload
pictures, blog, create coupons and newsletters, and connect with other
merchants. In addition to its free services, MerchantCircle offers a portfolio
of online advertising services including Search Engine Marketing, Website
Directory Submission, Web Content Creation, Instant Website Development and
Business Verification Services.

MerchantCircle is located on Main St. in downtown Los Altos, Calif., and is
funded by Rustic Canyon Partners, Scale Venture Partners, Disney's Steamboat
Ventures, and IAC. Learn more at www.MerchantCircle.com.

SOURCE MerchantCircle

Kevin Leu of MerchantCircle, +1-858-361-4407, Kevin@MerchantCircle.com