Ballantine Corporation Releases Free Direct Marketing White Paper

WAYNE, N.J., Aug. 27 /PRNewswire/ -- The Ballantine Corporation, a
family-owned direct mail company, announces the release of a free direct
marketing tip sheet, also known as a white paper, that provides clear and
insightful direct marketing how-to information that will positively influence
any business's bottom line.

The 50 tips offered in this direct marketing white paper are the result of
interviewing a trusted network of 20 vendors. These tips are proven strategies
for more effective and efficient campaigns.

"Since we provide a wide variety of direct marketing services, we have access
to a large pool of highly-skilled vendors that we trust on a daily basis with
our client's projects," says Ryan Cote, director of marketing, The Ballantine
Corporation. "This tip sheet is a direct result of their expertise and ours."

The direct marketing tip sheet contains practical tips that can be implemented
today for positive results tomorrow. Categories include: creative, PURLs,
e-mail, mailing, envelopes and printing.

Here's a quick preview of actionable tips:

For creative, did you know that customers prefer the look of foil over paper
by 16 percent? Direct marketers can increase response rates simply by using
silver or hologram labels.

And, based on Ballantine's experience, staff reports that PURLs work best for
lead generation, not for direct sales. However, they encourage direct
marketers to test it out because results can of course vary.

If e-mail is the chosen direct marketing medium, before launching, make sure
to test how it will look in different e-mail browsers such as Outlook, Gmail,
and Yahoo.

If mailing, always design a folded self mailer so the finished fold is on the
bottom. This allows one wafer on top rather than two on the bottom and saves
money.

What about envelopes? If you're looking for an attractive, but inexpensive
envelope, check out flexo printing and a web-style envelope. Flexo printing
has come a long way and it can also produce half tones and solid coverage.

Finally - printing tips. If a continuous form has large areas of solid print
or heavy copy, running it on a UV press will minimize any potential offsetting
issues.

For all 50 tips, download here:
http://www.ballantine.com/blog/direct-marketing-white-paper/ .

For additional information on current direct marketing news and advice, visit:
www.ballantine.com/blog .

*(LOGO 72dpi: Send2Press.com/mediaboom/09-0827-Ballan_72dpi.jpg)

This release was issued on behalf of the above organization by Send2Press(R),
a unit of Neotrope(R). http://www.Send2Press.com

SOURCE The Ballantine Corporation

Ryan Cote of The Ballantine Corporation, +1-973-305-1500, ext. 206,
Ryan@Ballantine.com