Neenah Paper and Crane & Co. Announce Partnership for Fine Business Papers

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Thu Aug 27, 2009 8:10am EDT

ALPHARETTA, Ga. and DALTON, Mass., Aug. 27 /PRNewswire-FirstCall/ -- Neenah
Paper, Inc. (NYSE: NP) and Crane & Co. Inc. today announced they have signed
an exclusive partnership agreement for Neenah to manufacture, market and
distribute Crane's fine business paper brands:  CRANE'S CREST(R), CRANE'S
BOND(R), CRANE'S LETTRA(R), CRANE'S PALETTE(TM) and CRANE'S(R) Choice Papers. 

"Neenah Paper and Crane & Co. have an unwavering and shared commitment to
excellence and have formed this partnership based on manufacturing quality,
market reputation and the history of two remarkable companies," said John P.
O'Donnell, president, Neenah Fine Paper.  "Together, we'll be able to offer
distributors the preeminent corporate identity and business stationery within
the Neenah portfolio, adding value and driving growth to their business."

"We are very pleased to embrace this opportunity with a partner who can offer
Crane's business papers best-in-class manufacturing, marketing, promotion and
channel excellence," added Charles J. Kittredge, president and CEO of Crane &
Co. "This marks a premier partnership of the two top premium brands in the
industry."

The agreement is an extension of a partnership Neenah and Crane launched in
early 2007.  Since then, Neenah has manufactured 100 percent cotton paper for
Crane, although the paper continued to be marketed and distributed through
Crane & Co.  

"Because we've manufactured Crane's business paper for over two years, we
understand its longstanding tradition of craftsmanship and quality and how
well Crane's products complement our portfolio," O'Donnell noted.  "Meaningful
brands with a recognized promise drive real value in our category and the
marketplace.  This association with Crane is an illustration of how we are
demonstrating our commitment to both."

Neenah will continue to manufacture the CRANE'S CREST(R), CRANE'S BOND(R),
CRANE'S LETTRA(R), CRANE'S PALETTE(TM) and CRANE'S(R) Choice Papers.  The
papers will be available to distributors through Neenah sales representatives
beginning late third quarter of 2009.

Papermaking Heritage
Both Neenah and Crane & Co. have a strong writing paper heritage that dates
back to the 1800s and are integral to the history of papermaking.  Neenah,
founded in 1873, was the first to introduce the brand watermark, a practice
that within a few years became a symbol of authenticity for business and
personal correspondence and is still in use today.  Nearly 50 years ago,
Neenah also introduced the first paper in its CLASSIC(R) family of papers. 
CLASSIC CREST(R) is now the most widely recognized premium uncoated paper in
North America.  Crane's papers have not only been integral to the history of
papermaking, but history itself.  The company's roots extend to before the
American Revolution -- Paul Revere engraved banknotes for the Colony of
Massachusetts Bay on Crane paper to help finance the American Revolution --
and business correspondence papers made by Crane have been used by heads of
state from around the world ever since. 

Notes O'Donnell, "The deep history and strong heritage of both Neenah and
Crane set us apart in the paper industry.  Together, we have over two
centuries of papermaking experience and our brands are among the most
recognized and preferred social and business papers in North America."

About Neenah Paper 
For over 100 years, Neenah Paper has been an innovative leader in the creation
and manufacturing of premium and specialty papers.  Neenah's first mill brand
watermark, OLD COUNCIL TREE(R) Bond, was introduced in 1908 and within a few
years, using paper with a mill brand watermark became a symbol of authenticity
and distinction for business and personal correspondence papers.  Today,
Neenah brings that same innovative spirit and state-of-the-art technology to
its signature brands, CLASSIC(R), ENVIRONMENT(R), STARWHITE(R), CAPITOL
BOND(R), and SUNDANCE(R), as well as a host of other fine paper products
preferred by graphic designers and printers.  For more information, visit
www.neenahpaper.com or call (800) 558-5061.

About Crane & Co.
Crane & Co. has been the country's leading maker of fine 100 percent cotton
stationery for social and business correspondence for over two centuries. 
Founded in 1801, the company's roots extend to the birth of the nation.  It
was at Crane's Liberty Mill that paper was made for Paul Revere to engrave
colonial currency in 1776. Crane has made the distinctive paper for United
States currency since 1879. The company continues to be owned and managed by
members of the sixth and seventh generations of the Crane family. For more
information on Crane's fine business papers and brands, visit
www.cranepaper.com. 


SOURCE  Neenah Paper, Inc.

Jamie Saunders, Neenah Paper, Inc., +1-678-518-3222,
jamie.saunders@neenahpaper.com;  or Peter Hopkins, Crane & Co., Inc.,
+1-802-823-5405, peter.hopkins@comcast.net
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