Rocky Mountain Chocolate Factory, Inc. Announces Second Quarter Cash Dividend of...

Rocky Mountain Chocolate Factory, Inc. Announces Second Quarter Cash Dividend
of $0.10 Per Share

DURANGO, Colo., Aug. 27 /PRNewswire-FirstCall/ -- Rocky Mountain Chocolate
Factory, Inc. (Nasdaq: RMCF) (the "Company"), which franchises gourmet
chocolate and confection stores and manufactures premium chocolates and other
confectionery products, today announced that its Board of Directors has
declared a second quarter cash dividend of $0.10 per common share outstanding.
The cash dividend will be payable September 18, 2009 to shareholders of
record at the close of business on September 8, 2009.

Rocky Mountain Chocolate Factory, Inc., headquartered in Durango, Colorado, is
an international franchiser of gourmet chocolate and confection stores and a
manufacturer of an extensive line of premium chocolates and other
confectionery products. As of August 27, 2009, the Company, its franchisees
and licensees operated 327 stores in 35 states, Canada and the United Arab
Emirates. The Company's common stock is listed on The NASDAQ Global Market
under the symbol "RMCF".

Certain statements in the press release are "forward-looking statements"
within the meaning of Section 27A of the Securities Act of 1933 and Section
21E of the Securities Exchange Act of 1934. This press release contains
forward-looking information that involves risks and uncertainties, and the
Company undertakes no obligation to update any forward-looking information.
Risks and uncertainties that could cause actual results to differ materially
include, without limitation, seasonality, consumer interest in the Company's
products, general economic conditions, consumer trends, costs and availability
of raw materials, competition, the effect of government regulations, and other
risks. Readers are referred to the Company's periodic reports filed with the
SEC, specifically the most recent reports which identify important risk
factors that could cause actual results to differ from those contained in the
forward-looking statements. The information contained in this press release is
a statement of the Company's present intentions, beliefs or expectations and
is based upon, among other things, the existing business environment, industry
conditions, market conditions and prices, the economy in general and the
Company's assumptions. The Company may change its intentions, beliefs or
expectations at any time and without notice, based upon any changes in such
factors, in its assumptions or otherwise. The cautionary statements contained
or referred to in this press release should be considered in connection with
any subsequent written or oral forward-looking statements that the Company or
persons acting on its behalf may issue.

For Further Information, Contact Bryan J. Merryman COO/CFO (970) 259-0554

SOURCE Rocky Mountain Chocolate Factory, Inc.

Bryan J. Merryman, COO/CFO of Rocky Mountain Chocolate Factory, Inc.,
+1-970-259-0554