Kids Helping Kids: Give Back to School With Scholastic

NEW YORK, NY, Aug 27 (MARKET WIRE) --
Scholastic (NASDAQ: SCHL), the global children's publishing, education
and media company, today announced the launch of a new Web site "Give
Back to School with Scholastic" to help kids learn about the importance
of giving back and service, and to help them provide more than 3 million
books to kids in need. The site (www.scholastic.com/giveback) provides
teachers and parents with tips and resources for use in the classroom and
at home and information on how to create a culture of giving and service
with today's kids.

"At a time when so many families, schools and communities are struggling
financially, it's even more important than ever for children to learn
about helping others," said Francie Alexander, Chief Academic Officer at
Scholastic. "Scholastic created 'ClassroomsCare,' 'One for Books' and
'Clifford BE BIG!' to help families and kids give back through their love
of reading and books around the world. We hope this site will help create
a culture of giving and service for all children."

Scholastic is also inviting families, children and teachers to share
examples of how they are giving back in their communities.

The Scholastic programs below offer several ways for families, kids and
schools to help those in need and spread their love of reading around the
world:

Scholastic Book Clubs

-- "ClassroomsCare" is a philanthropy-based literacy campaign designed to
teach children about the joys and importance of reading and giving. Classes
all across the country are each challenged to read 100 books and, in turn,
Scholastic Book Clubs will deliver 1 million new books to children in need
nationwide. This year, football greats Eli and Peyton Manning are
Scholastic's "ClassroomsCare" Ambassadors of Reading.
-- Parents are giving back to their child's classroom with every
Scholastic Book Clubs order as teachers accrue bonus points that provide
classroom supplies, resources and, of course, books.

Scholastic Book Fairs

-- The "One for Books" outreach program provides a quick and easy way for
parents and businesses to make donations, a dollar at a time or some loose
change, to schools in their neighborhood. Last year, schools used the
extra money to purchase about 1 million more books for their libraries or
for children who can't afford them. In addition, Scholastic matches those
contributions by donating up to another 1 million books to three non-profit
organizations devoted to child literacy.
-- Parents can support their child's teacher by participating in
Scholastic Book Fairs' "Classroom Wish List" program, fulfilling their
teacher's list of books he or she wants.

Scholastic Media

-- The "Clifford the Big Red Dog BE BIG!" campaign is a new national
program that invites everyone, big and small, to raise awareness for how
Clifford's BIG Ideas (Share, Help Others, Be Kind, Be Responsible, Play
Fair, Be a Good Friend, Believe in Yourself, Have Respect, Work Together
and Be Truthful) can make the world a better place. Scholastic and Clifford
have established the "BE BIG Fund" at HandsOn Network to support community
engagement opportunities that will recognize and reward others for their BE
BIG actions, catalyze change in local communities and provide resources to
share BIG ideas.
-- $50,000 in community grants will be awarded this Fall as part of the
BE BIG In Your Community Contest to implement BIG ideas nationwide.

Make a difference this Fall, and give back to school with Scholastic.

About Scholastic

Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and
distributor of children's books and a leader in educational technology and
children's media. Scholastic creates quality educational and entertaining
materials and products for use in school and at home, including children's
books, magazines, technology-based products, teacher materials, television
programming, film, videos and toys. The Company distributes its products
and services through a variety of channels, including proprietary
school-based book clubs and school-based book fairs, retail stores,
schools, libraries, television networks and the Company's Internet Site,
www.scholastic.com.

CONTACT:
Cathy Lasiewicz
212-343-6570
clasiewicz@scholastic.com

Tyler Reed
212-343-6427
treed@scholastic.com

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