Poll: Vast Majority of Louisiana Residents Support Automated Traffic Cameras in Their Communities

Respondents attribute increased safety, improved driver behavior and accident
reduction to speed and red light monitoring cameras
PHOENIX--(Business Wire)--
According to the results of a new poll released this week, the vast majority of
Louisiana residents support the use of photo traffic enforcement to monitor and
discourage speed and red light running. The majority of residents also believe
the technology brings positive improvement to driver behavior while reducing
traffic accidents and fatalities, the poll shows. The poll surveyed 600
Louisiana voters and was conducted last month by Southern Media & Opinion
Research, Inc. Key findings are as follows:

* Nearly 72 percent believe the legislature should allow the use of traffic
cameras.
* More than 70 percent said they support the use of video cameras to monitor red
light running and feel safer with the red light cameras in place.
* Nearly 66 percent said they feel safer with the use of video cameras to
monitor speed. In fact, a strong majority of those surveyed said they believe
the cameras reduce the number of people who speed and run red lights.
* A nearly unanimous 98 percent of voters agreed that red light running poses a
danger to drivers, their passengers and people in other vehicles while 96
percent consider speeding to present a strong level of danger to themselves and
others.
* In terms of preventing red light running, more than 70 percent believe cameras
placed at red light intersections reduce accidents, injuries and fatalities.

Also according to the poll, the majority of Louisiana residents believe such
programs save lives and "make drivers pay more attention to their own driving
behavior." Only 16 percent said they don`t like cameras because they consider
them an invasion of privacy.

"The poll results demonstrate that most people understand the dangers of
speeding and running red lights," said Karen Finley, president and CEO of
Redflex Traffic Systems. "Residents of Louisiana understand that photo
enforcement safety programs reduce collisions and increase safety."

"Since implementing the SafeLight/SafeSpeed programs, Lafayette Consolidated
Government has seen a 68 percent reduction in total crashes within 100 feet of
intersections where red light running cameras have been implemented," said City
Parish President Joey Durel, for Lafayette, La. "This sharp decline in traffic
crashes not only reinforces the effectiveness of the program but also reflects
dangerous driver behavior is changing in a very positive way." The Lafayette
Consolidated Government currently monitors 18 approaches where red light running
and speeds are monitored, and also has two mobile vehicles to monitor speeds in
neighborhoods and other roadways.

According to the National Highway Traffic Safety Administration`s (NHTSA)
Fatality Analysis Reporting System, in 2005 alone, nearly 9,200 people died and
approximately one million people were injured in intersection-related crashes. A
2005 NHTSA data report cited red light running as the cause of an estimated 805
fatalities. NHTSA reports also concluded that speeding is a contributing factor
in 30 percent of all fatal crashes, with an estimated 13,000 Americans dying
every year. The economic cost to society of speeding-related crashes is
estimated by NHTSA to be $40.4 billion per year - $76,865 per minute or $1,281
per second.

Redflex engaged Southern Media & Opinion Research, Inc. to conduct this
independent poll. Interviews were completed by telephone and the respondent
sample was drawn at random from a listing of telephone numbers for voter
households in Louisiana. Poll results had a margin of error of 4.0 percentage
points at a 95 percent confidence level.

About Redflex Traffic Systems, Inc.

Redflex Traffic Systems, Inc. partners with municipal authorities across North
America to create safer communities with digital red light and speed enforcement
systems and services that reduce death and injuries resulting from traffic
collisions. Headquartered in Phoenix, Arizona with offices nationwide, Redflex
is the largest digital red light and speed enforcement system provider in the
United States. As the industry leader with more than 20 years experience
building, operating and managing these systems, Redflex has contracts with more
than 240 U.S. cities including speed enforcement programs in nine states and red
light compliance programs across 21 states. Redflex pioneered the use of digital
camera technology in traffic safety enforcement, and has consistently led the
market in contract wins, system installation rates and market share. Please
visit www.redflex.com for additional information.

Schwartz Communications, Inc.
Karen Sharma, 781-684-0770
redflex@schwartz-pr.com
or
Redflex Traffic Systems, Inc.
623-207-2400
media@redflex.com

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