SmartSynch Partners with the University of Mississippi to Lower Campus Power Consumption with Smart Meters and Social Networking Tools

"Tweeting" Smart Meters Raise Awareness of Energy Consumption in Buildings
JACKSON, Miss.--(Business Wire)--
SmartSynch, Inc., a smart grid infrastructure company using Internet protocol
via public wireless networks, announced today that it has partnered with the
University of Mississippi (UM) to reduce the power consumption of campus
buildings while publishing real-time results for the general public on Facebook,
Twitter and RSS feeds. SmartSynch is working with UM to design an online
dashboard for SmartSynch SmartMeters, which will enable the university to
monitor, analyze and report on energy utilization among its campus buildings in
real-time to social networking Web sites. The program is part of UM`s "Red, Blue
and Green" campaign.

Through the deployment of SmartSynch SmartMeters, UM hopes to identify a
detailed pattern of electricity usage at its buildings and, using the smart
meter data, determine methods to alter behavior to reduce electricity
consumption and carbon emissions.

SmartSynch recently installed sixteen of its SmartMeters on UM`s campus with
additional deployments being planned. UM is currently monitoring energy
consumption levels for several of its main buildings-including the Lyceum (the
first and oldest building which houses administrative offices), the John Davis
"J.D." Williams Library, the Gillom Sports Complex, and parts of the indoor
sports practice facility and stadium. SmartSynch`s SmartMeters will enable UM to
monitor energy consumption, track building power performance over time, compare
building energy usage, and review the impact of the weather on energy
utilization while reducing its carbon footprint. By using an online dashboard
tool, UM will track each building`s energy consumption in real-time and archive
data for future analysis and comparisons. Additionally, UM will use Facebook,
Twitter and a RSS feed to provide regular public updates on its buildings`
energy usage based on SmartSynch smart meter data. Each building will have its
own profile on the social networking Web sites.

"Ole Miss is offering a new twist on green operations by allowing students,
faculty, and anyone else to witness actual power consumption levels for select
campus buildings," said Stephen Johnston, SmartSynch`s chief executive officer.
"We know that energy users reduce the unnecessary use of lighting, appliances,
climate control and other devices when they have access to immediate energy
consumption data. By installing SmartSynch SmartMeters across campus and
leveraging social networks, UM will unlock this power-saving function-and in the
process, continue to exemplify visionary green leadership."

UM`s Red, Blue and Green campaign is a university-sponsored green initiative
overseen by UM`s Office of Campus Sustainability. Its mission is to build
institutional learning capabilities in support of continual improvement in
building design and operations, landscaping, procurement, energy and water
conservation, waste minimization, recycling and service provision. SmartSynch
supports UM`s Red, Blue and Green campaign and CEO Stephen Johnston recently
spoke at UM`s 10th Annual Worldfest (hosted in tandem with Earth Day 2009) about
SmartKids-a school program sponsored by SmartSynch that focuses on teaching
children about energy usage and how they can help their families conserve
energy.

"Being environmentally responsible is an integral part of the Ole Miss culture
and having SmartSynch on board with our sustainability efforts by supplying its
SmartMeters significantly strengthens our ability to optimize our operational
efficiency," saidJim Morrison, director of strategic planning and campus
sustainability coordinator at the University of Mississippi. "We look forward to
expanding our partnership with SmartSynch as we continue to roll out its
SmartMeters on campus."

Once registered online at www.olemiss.edu/green, students, faculty, building
administrators and others will be able to access UM`s smart meter data and
receive updates on UM`s energy usage using visuals similar to the screenshot in
the multimedia gallery.

For more information about UM`s green efforts toward sustainability, go to
http://green.olemiss.edu. Please visit www.smartsynch.com for more information
about SmartSynch.

About SmartSynch

Founded in 2000, SmartSynch is the only provider of standard, IP communicating
end-to-end smart grid solutions utilizing public wireless networks for the
utility industry. Our clean-tech innovations in the two-way delivery of
real-time energy usage data over public wireless networks, in lieu of
proprietary networks, have to-date simplified deployments for 100 major North
American utilities, while enabling their clean-energy initiatives and delivering
greater Returns on Resources.

As a smart grid infrastructure company, SmartSynch`s IP-based solutions are
capable of delivering grid intelligence to and from any device. Our products and
services include SmartMeters and SmartBoxes that immediately IP-enable the grid,
software solutions, and network management services for utilities and their
customers, as well as clean-tech companies in need of remote communications and
control functionality for products ranging from solar panels to plug-in hybrid
vehicles.

About the University of Mississippi

The University of Mississippi, also known as Ole Miss, is a public,
coeducational research university located in Oxford, Mississippi. Founded in
1848, the school is composed of the main campus in Oxford and three branch
campuses located in Booneville, Tupelo, and Southaven. UM maintains a field
station in Bay Springs as well as the University of Mississippi Medical Center
in Jackson. Additionally, it is both a sea-grant and space-grant institute.
Sixty-nine percent of undergraduates are from Mississippi, and nineteen percent
of all students are minorities. International students come from sixty-six
nations. For more information, visit http://olemiss.edu/.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6036549&lang=en

SmartSynch
Chris Myers, 601-209-1315
cmyers@smartsynch.com
or
University of Mississippi
Barbara Lago, 662-915-5085
blago@olemiss.edu

Copyright Business Wire 2009