Next Generation of the Award-Winning Varolii Interact Platform is Now Available

Unified Platform Powers Five Capabilities and Varolii ID to Significantly
Improve Communication Results
SEATTLE--(Business Wire)--
Varolii Corporation, the market and technology leader in proactive outbound
communications, today announced that the next generation of its on-demand
communications platform, Varolii Interact, is now generally available. This new
release builds upon the award-winning capabilities of previous versions and is
the first to deliver a fully unified communications solution that enables easy
and effective one-to-one communication. Using the five core capabilities in the
new Varolii Interact Platform along with Varolii ID, companies can actually send
fewer messages and achieve greater results.

Avoiding Communication Fatigue - One Recipient at a Time

Consumers are bombarded with direct mail, email, text messages, online material,
and more every day. And research shows the more information they receive, the
more they tune it out. According to a recent independent Forrester Research,
Inc. report, two-thirds of US consumers say there is too much advertising today,
less than fifteen percent agree that what they receive is relevant, and more
than three quarters think companies should let them decide how they can contact
them ("Marketers: Stop the Abuse! Adopt Preference Management," Forrester
Research, Inc., July 22, 2009). As a result, businesses are finding it
increasingly difficult to reach and interact with customers and employees on a
large scale.

At the heart of the new unified Varolii Interact Platform is Varolii ID, which
helps companies overcome communication fatigue by automating the
mass-personalization of proactive notifications. Using Varolii ID, companies can
personalize each individual message to customers or employees. Fully integrated
across all Varolii communication channels, messages, languages and applications,
it uses outcomes of previous conversations to automatically determine the
optimum communication strategy for each individual.

The more Varolii ID is used, the smarter it becomes. It continually refines and
improves each individual communication strategy as it learns more about each
recipient`s preferences and past responses. Companies using the business rules
built into Varolii ID typically see double-digit improvements in key efficiency,
customer satisfaction and message optimization metrics.

Five Capabilities Integrated on a Single Platform Deliver Optimum Results

Varolii clients on the new unified Varolii Interact Platform have the choice of
using one or any combination of five features included with the platform. And as
their communication needs evolve, Varolii clients can add to or adjust how
they`re using each feature with Varolii ID to deliver true one-to-one
communications:

1 Call
Queue Management – Automated communications must closely tie in
with contact center systems and staffing. Varolii Call Queue
Management helps companies maximize agent productivity by adapting
inbound call volume to contact center capacity, factoring in current
call center status, agent staffing levels, and inbound hold times.
2 SMS
– As more consumers go mobile, text messaging has become a valuable
way to contact hard-to-reach consumers. With its ability to deliver
timely and persistent information, distinguish between land and cell
numbers, and maximize two-way interaction, Varolii SMS provides a high
level of personalization and control over the user experience.
3 Agent
Connect – Companies often miss out on contacting individuals who
may answer a call but either hang up or don’t complete the
interaction. Varolii Agent Connect immediately reaches high-priority
customers by connecting them directly to an agent, based on priority
and outcomes of previous automated notifications. Agents can pull up
the customer’s history in advance of the call and map out the
interaction before speaking with the customer, speeding up the call.
4 International Notifications –
Successful global companies recognize the wisdom of “think globally,
act locally,” but it’s easier said than done from a global
communications standpoint. Varolii International Notifications
increases customers’ global reach with multi-country automated
notifications. It enables companies to centrally manage and provide a
consistent customer experience while reflecting local time zones,
holidays, languages and other geo-specific needs.
5 High-Volume
Email – Email is a widely adopted channel; however, it’s rarely
integrated with other communication channels and strict spam filtering
rules are continually blocking delivery to consumers’ inboxes. Varolii
High-Volume Email is an integral part of the Interact communication
platform and leverages best-in-class email technology and services to
provide optimum deliverability. It not only offers the convenience of
being bundled into a complete communications platform, it also enables
organizations to easily send extremely large volumes of email without
fear of being blocked or “blacklisted” by email servers.

"This latest release of the Varolii Interact platform completely alters the
landscape for automated communications by enabling mass personalization without
wasting capital budgets, agent resources or IT investments," said Jeffrey Read,
executive vice president of Field Operations at Varolii. "Companies who
previously struggled to effectively communicate with their customers or
employees can now easily send relevant, one-to-one messages and get maximum
results from each communication."

The new Unified Varolii Interact Platform is now generally available. For more
information, visit http://www.varolii.com/en/Platform/Interact.aspx.

About Varolii Corporation

Varolii is the market and technology leader in proactive outbound
communications. Its on-demand automated communication applications help
organizations more effectively reach and interact with large numbers of
customers and employees, reducing cost of operations and improving service. The
company`s flagship capability-Varolii ID-enables companies to avoid
communication fatigue among recipients and execute true 1-to-1 communication on
a large scale, achieving better results from fewer notifications. More than 380
companies trust Varolii to send roughly four million communications every
business day. For more information, visit www.varolii.com.

Varolii Corporation
Robin Rees, 206-902-3944
robin.rees@varolii.com
or
Edelman PR
Jessica Kendall, 206-268-2231
jessica.kendall@edelman.com

Copyright Business Wire 2009