GameStreamer Scores With Lyris HQ

Gaming Platform Innovator Takes Internal and Partner Online Marketing
Initiatives to the Next Level With Lyris HQ Agency Edition
EMERYVILLE, Calif.--(Business Wire)--
Lyris, Inc., the online marketing expert, today announced that GameStreamer, a
leading innovator in digital distribution and streaming solutions for online
games, has selected Lyris HQ Agency Edition to optimize online marketing
initiatives for the company, as well as for its global gaming partners.

GameStreamer`s digital game distribution platform, which it offers as a white
labeled solution, serves thousands of leading and niche online game publishers.
GameStreamer will use Lyris HQ to send out custom, branded email marketing
communications on behalf of its gaming partners, allowing them to effectively
target their individual audiences, improve customer communication and measure
and refine campaigns based on customer engagement. In addition, to better target
its diverse partner base, GameStreamer will also use Lyris HQ`s online marketing
platform for its own online marketing efforts.

"Lyris HQ Agency Edition enables us to offer our global publishing partners a
powerful online marketing toolset to target, reach and interact with end users,
while still maintaining the individual brand of their business," said Timothy M.
Roberts, Chief Executive Officer, GameStreamer. "Additionally, the breadth and
depth of the Lyris online marketing platform will allow us to more effectively
segment and target our own partner base, as well as closely monitor and measure
deliverability, campaign success and response. We did an exhaustive search of
the online marketing landscape and no other solution came close to Lyris HQ in
terms of features and scalability."

"By using Lyris HQ Agency Edition, GameStreamer can easily manage multiple end
user accounts in a white label format," said Blaine Mathieu, CMO, Lyris. "Not
only will the platform enable them to offer a new and invaluable service to
their partners, but will also allow them to take their own online marketing
initiatives to the next level - from the creation of campaigns, through to
testing, refinement, delivery and most importantly, measurement."

About Lyris, Inc.

Lyris, Inc. (OTCBB:LYRI) is the integrated online marketing expert delivering
the industry`s first on-demand integrated marketing suite, Lyris HQ, to help
marketers simplify their marketing efforts and optimize campaign ROI. Lyris HQ`s
sophisticated, easy-to-use suite of tools provides marketers with best-of-breed
applications for managing email marketing campaigns, tracking Web analytics,
publishing and managing Web site content, creating landing pages, optimizing Web
sites, paid search and search engine marketing and integrating social media and
mobile marketing campaigns. Clients include ACCESS Systems Americas, Adobe,
American Apparel, Body Glove, John Hopkins University and JupiterMedia. For more
information, please visit www.lyris.com. The company is headquartered in
Emeryville, Calif.

Lyris, Inc.
Erick Mott, +1-510-844-2188
Global Communications Director
emott@lyris.com
or
Blanc & Otus for Lyris, Inc.
Kristin Reeves, +1-415-856-5145
kreeves@blancandotus.com

Copyright Business Wire 2009