Weight Watchers(R) Launches New Community on WeightWatchers.com
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People interested in healthy living can find friends, participate in
challenges, and much more
NEW YORK, Aug. 27 /PRNewswire-FirstCall/ -- Weight Watchers (NYSE: WTW) today
announced that it has launched its newly updated online community, an enhanced
destination for Weight Watchers enthusiasts to become inspired and motivated
to live a healthier lifestyle. The free and open-to-everyone Weight Watchers
Community offers encouragement, expert insights from official contributor
blogs and other resources that allow people to share their experiences and
build a network of friends.
Those who register for the Community can build a unique profile page and
personalize their page with photos and status updates, exchange wall posts
with friends and share celebration tokens for a job well done. Like other
social networks, the Weight Watchers Community allows users to browse other
user profiles, find and befriend likeminded individuals.
"Learning to create and live in a supportive atmosphere that aids weight loss
is a defining aspect of the Weight Watchers experience. In addition to
attending Weight Watchers Meetings, more information and communication with
others can always be found at any hour of the day or night on
weightwatchers.com," said Peter Phillips, Senior Vice President at
WeightWatchers.com. "That's why we're thrilled to introduce the new online
Community as another way for Weight Watchers members and subscribers to
connect with each other as well as a destination for anyone who is interested
in living a healthy lifestyle."
Weight Watchers Community offers the following features:
-- Groups - For those wanting to connect with others about a particular
interest, the Community offers groups for various lifestyles, goals
and
personalities. Current popular groups include "20's
Group!!," "100+ Pounds to Lose," "Office
Divas," and "New Mommies Trying to Lose the Excess Baby
Weight."
-- Blogs - Registered users can create their own blogs to write about
their
weight loss journey, activities, exercise techniques, and encourage
each
other by commenting on posts. Weight Watchers also has five official
contributor blogs with expert insights on eating, exercising and
staying
motivated.
-- Challenges - People searching for some extra motivation can
participate
in an official Weight Watchers challenge or create their very own. A
popular challenge is "The 30 Minute Challenge" to promote
physical activity.
-- Message Boards - For people who want to communicate directly with each
other on a specific topic, there are the Community message boards
where
thousands of people are connecting every day.
-- Recipe Swap - A sampling of user-generated recipes is available in
this
section and offers enhanced recipe options for Weight Watchers Online
members.
With new content generated on a daily basis, there is a strong incentive for
new participants to get involved in the Weight Watchers Community. There are
also plans in place to make Community even more robust with new functionality
in the coming months based on user feedback.
"I've really enjoyed the beta version of the Community so far and am excited
for the official launch. Personally, I love browsing the challenges and
signing up for them. Checking in every day helps hold me accountable to the
good practices of being healthy," says Mel Tuttle, blogger and Weight Watchers
member. "The groups are a favorite of mine too because you find people with
different and interesting perspectives."
For more information, visit www.WeightWatchers.com/Community.
About Weight Watchers International, Inc.
Weight Watchers International, Inc. is the world's leading provider of weight
management services, operating globally through a network of Company-owned and
franchise operations. Weight Watchers holds over 50,000 weekly meetings where
members receive group support and education about healthy eating patterns,
behavior modification and physical activity. WeightWatchers.com provides
innovative, subscription weight management products over the Internet and is
the leading Internet-based weight management provider in the world. In
addition, Weight Watchers offers a wide range of products, publications and
programs for those interested in weight loss and weight control.
SOURCE Weight Watchers International, Inc.
Lolita Verny, Weight Watchers, +1-212-589-2731,
Lolita.Verny@weightwatchers.com, or Nicole Burguess, MS&L, +1-734-214-1550,
Nicole.Burguess@mslworldwide.com
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