Alice.com Chooses OHL as Supply Chain Partner

E-Commerce Enterprise and 3PL to Keep Households Well Stocked

BRENTWOOD, Tenn., Aug. 27 /PRNewswire/ -- OHL was recently selected by
e-commerce company Alice.com to provide e-fulfillment for the new company
which is pioneering the online market for direct to consumer household
essentials.

The Alice.com platform allows branded manufacturers to sell direct to
consumers through a unique online service that combines the promise of always
free shipping and competitive pricing within a unique reorder queue that makes
it easy for consumers to avoid the chore of running to the store for household
essentials. The company launched the first version of its service in late
June of this year, and has already received tremendous response from the CPG
industry and end consumers alike. Since launch, the company has added an
average of more than one manufacturer per day to its unique platform.

"The warehouse and fulfillment capabilities we provide our manufacturer
partners is an integral part of the Alice.com platform and value proposition,"
said Brian Wiegand, co-founder and CEO of Alice. "We were extremely pleased
to choose OHL as our logistics partner to help ensure that all of our
customers receive exactly what they need, right when they need it, and in
excellent condition. OHL's experience in direct to consumer operations
provides the quality expertise and best of breed service that our customers
and manufacturer partners expect."

OHL currently distributes over 33,000 direct to consumer orders per day on
behalf of their customers. Their direct to consumer business grew over 21%
last year, during which they distributed over $3B in retail merchandise,
primarily in the consumer electronics, food and beverage and health and beauty
categories.

"Alice.com has entered an essentially untapped market and we are excited about
our relationship with them and the growth we have seen already," commented Bob
Spieth, President of OHL's Contract Logistics business unit. "OHL's
flexibility and deep experience in the direct to consumer marketplace allows
us to meet Alice.com's business requirements and respond to their rapid growth
as they expand their direct to consumer model."

To view this release online, please visit
http://www.ohl.com/news/archives/2009-news/e-commerce-alice-chooses-ohl-supply-chain-management.htm.

About OHL

Based in Tennessee, OHL is one of the largest 3PLs in the world, providing
integrated global supply chain management solutions including transportation,
warehousing, customs brokerage, freight forwarding and import and export
consulting services. With three business units -- Global Freight Management
and Logistics, Contract Logistics and North America Transportation -- OHL
operates more than 120 value-added distribution centers, offers comprehensive
transportation management services, employs over 6,000, and has offices
worldwide. OHL has expertise in direct to consumer fulfillment, serves a wide
range of business sectors from specialty retail to manufacturing, and
specializes in the apparel, electronics, printing, food and beverage, and
consumer packaged goods industries.

For more information about OHL, please call (877) 401-6400 or visit us online
at www.ohl.com.

About Alice.com

Alice.com is a new online retail platform that better connects manufacturers
and consumers in the giant consumer packaged goods (CPG) market. The company
is working on changing the way consumers shop for household essentials, giving
them a convenient, cost-effective means to buy these products online.
Co-founders Brian Wiegand and Mark McGuire have an entrepreneur track record
that includes three previous start-up successes: Bizfilings.com (sold to
Wolters-Kluwer in 2001), NameProtect.com (sold to Corporation Services
Corporation in 2007), and Jellyfish.com (sold to Microsoft Corporation in
2007).

SOURCE OHL

Karen Hall, director of marketing and communication, OHL, +1-615-524-3652,
khall@ohl.com; or Tara Tocco, account executive, public relations, GS&F,
+1-615-385-1100, ttocco@gsandf.com; or Alice.com Contact, Rebecca Thorman,
+1-608-662-1796, press@alice.com