Hyundai Genesis is Class of the 2009 Model Year With Most Top-Car Honors

Headlined by the 2009 North American Car of the Year Award, Hyundai's New
Flagship Earns More Top Recognition than Any Other 2009 Introduction

FOUNTAIN VALLEY, Calif., Aug. 27 /PRNewswire/ -- Hyundai's all-new flagship,
the Genesis sedan, launched to significant anticipation culminating with its
coronation as the 2009 North American Car of the Year - the first time a
Korean brand has ever achieved the honor. But Genesis didn't stop there,
accumulating honor after prestigious honor to become the most decorated new
car launch of the 2009 model year. At last count, Genesis tallied more than 20
top honors from the most prominent media outlets and automotive organizations
in North America.

Genesis' trophy case includes awards and accolades from the likes of J.D.
Power and Associates, Motor Trend, AutoPacific, Cars.com and leading consumer
publications. Genesis is built on Hyundai's all-new, performance-driven
rear-wheel-drive architecture. It offers two powertrains, the Lambda 3.8-liter
V6 engine producing 290 hp, and Hyundai's all-new Tau 4.6-liter V8 engine
producing 375 hp. With technology rivaling more expensive luxury sedans,
convenience features like push-button start and navigation system, and
five-star safety ratings from the National Highway Traffic and Safety
Administration (NHTSA), it's clear that Genesis is among the best new cars of
2009. But at a starting MSRP of just $32,250 and max price of just $42,000 for
a fully loaded Genesis, it's no surprise the competition was left in Hyundai's
rear-view mirror.

"Genesis was developed to rival the world's best luxury sedans so we knew it
would be a great car, but we didn't know how it would be received by the
automotive community," said Scott Margason, director of Product & Strategic
Planning for Hyundai. "As the awards accumulated, we realized not only how
well designed the Genesis was, but how far the Hyundai brand had come.
Consumers and automotive industry influencers really embraced the idea of
Hyundai producing a luxury product."

Genesis Sedan Awards
1. 2009 North America Car of the Year
2. Motor Trend - America's Top 40 New Cars
3. J.D. Power and Associates - Automotive, Performance, Execution and
Layout
(APEAL) - Most appealing midsize premium car
4. J.D. Power and Associates - Vehicle Launch Index (VLI) - Highest ranked
2009 all-new or redesigned vehicle
5. The Car Book 2009 - Best Bet (intermediate category)
6. About.com - Best New Car
7. Kiplinger's Personal Finance - Best New Model (sedans
$30,000-$45,000)
8. NADAguides.com - Car of the Month (April)
9. NADAguides.com - Top 5 Luxury Cars
10. NADAguides.com - Best Car Buy - Top luxury cars under $35,000
11. Autotropolis.com - Car of the Year
12. Cars.com - Car of the Year
13. On Wheels - Car of the Year
14. AutoPacific - Ideal Vehicle Awards - Aspirational Luxury Category
15. AutoPacific -Vehicle Satisfaction Awards - Aspirational Luxury
Category
16. Consumer Reports - Top-Rated Vehicle (upscale sedan category)
17. Consumer Digest - Best Buy (luxury segment)
18. MyRide/Autobytel - Car of the Year
19. Ward's Auto World - 10 Best Engines (4.6 liter Tau V8)
20. Automobile Journalists Association of Canada - Canadian Car of the
Year

21. Automobile Journalists Association of Canada - Best New Luxury Vehicle
Under $50,000

HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a
subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed
throughout the United States by Hyundai Motor America and are sold and
serviced through more than 780 dealerships nationwide. All Hyundai vehicles
sold in the U.S. are covered by The Hyundai Advantage, America's Best
Warranty. In addition, Hyundai Assurance is now offered on all new vehicles
leased or purchased from a certified Hyundai dealer. The program is available
to any consumer, regardless of age, health, employment record or financed
amount of the vehicle. The program is complimentary for the first 12 months.

SOURCE Hyundai Motor America

Jim Trainor of Hyundai Motor America, +1-714-594-1629, jtrainor@hmausa.com; or
Kevin Oates of Ketchum, +1-310-584-8331, kevin.oates@ketchum.com, for Hyundai
Motor America