Photos: Compete Releases Top 25 Retail Web Sites for July 2009

* Reuters is not responsible for the content in this press release.

Thu Aug 27, 2009 9:00am EDT

Amazon.com Lands the Number One Spot, BedBathandBeyond.com Benefits from Back
to School and CVS.com Climbs the Ranks in Health and Beauty



BOSTON, Aug. 27 /PRNewswire/ -- Compete, a TNS Media company, today released
an industry category snapshot - a monthly ranking of the top 25
most-trafficked retail Web sites. In July 2009, Amazon retained the top spot
on the list, continuing its steady 18-month rise in unique visitors as
consumers continue to flock to discount retailers to stretch their dollars
further. Though it didn't make the top 15, Bed Bath & Beyond experienced the
largest month-over-month gain on the list (21 percent) driven in part by
highly-active back-to-school shoppers. Finally, Walgreens exited the month
still leading rival CVS, but the distance between the nation's leading
pharmacies continues to shrink. CVS.com grew at a higher rate than
Walgreens.com for the month (15 percent versus 5 percent increase) and
continues to gain ground on Walgreens.com on the heels of CVS.com traffic
doubling year-over-year.

To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/compete/39841/

Amazon Stays at Number One
Budget-conscious consumers seem to be finding a safe haven with the discount
retailers, and this, in part, helped Amazon.com retain its number-one spot on
the top 25 list. The site attracted 67.2 million unique visitors (UVs) in
July, more than double the traffic of the next closest retailer Walmart.
Amazon has benefited from consumer's flight to value online, as well as
growing consumer interest in its popular line of Kindle eBook readers.
Compete's analysis of Amazon's Kindle success continues here.

Going Back to School
Despite doomsday predictions for the 2009 back-to-school (BTS) shopping
season, the number of BTS searches - including terms like "school supplies"
and "back to school" - rose to 1.7 million in July 2009 (up from 1.2 million
UVs in July 2008). Among the top ranked retail sites, sites catering to
back-to-school shopping such as Staples, Target and Wal-Mart all experienced
traffic growth during July. Bed, Bath & Beyond (now number 18 on the list)
received the biggest month-over-month gain in July, however, increasing 21
percent. Compete's analysis of back-to-school trends continues here.

CVS Pushes Walgreens Online
Rounding out the storylines for July is the continued rise of CVS.com. Both
CVS.com and Walgreens.com saw their traffic rise month-over-month, but
CVS.com's growth outpaced that of its rival 15 percent versus 5 percent.
Although Walgreens.com continues to maintain a sizeable online lead over
CVS.com, the CVS.com has narrowed the gap of late. And, CVS.com traffic has
risen 103 percent year-over-year since the site was re-launched last summer.
Stay tuned for this ongoing competition for pharmacy visitors.

"Back-to-school shopping played a role in shaping the top 25 rankings this
month," said Matt Pace, managing director for retail and consumer products at
Compete. "With the August drop in U.S. consumer sentiment, online sales growth
heading into the fall will be a harbinger of retailers' fortunes for the
upcoming holiday season."

Each month, Compete takes a look at the top movers within one of its 225
industry categories. Month-over-month traffic gains for individual Web sites
can be a direct result of specific marketing or advertising campaigns. In this
way, the top-ranked sites become much more than a list, they are an effective
way to assess which competitors' strategies are working and why.

About Compete
Compete, a unit of TNS Media, helps the world's top brands improve their
marketing based on the online behavior of millions of consumers. Leading
marketers such as Carlson Hotels Worldwide, Hyundai Motor America, Upromise,
Chrysler, and Verizon Wireless rely on Compete's services to create effective
online experiences and highly profitable advertising campaigns. Compete's
online behavior database-the largest in the industry-makes the Web as
ingrained in marketing as it is in people's lives. 

Compete was founded in 2000 and is located in Boston, MA, with offices
throughout the U.S. For more information about us, please visit
www.competeinc.com, or to join the conversation visit www.compete.com.

About TNS Media
Established in more than 30 countries, TNS Media explores all the media -
print, radio, TV, Internet, social media, cinema and outdoors worldwide, 24
hours a day, seven days a week, and offers a full range of insights, analyses
and audience measurement services. 

TNS Media combines the deepest expertise in the industry to provide media and
marketing intelligence including advertising expenditure monitoring,
advertising creation monitoring, audience measurement, market influence
analytics, online consumer behavior tracking, news monitoring, sports
sponsorship evaluation and more. The TNS Media companies track more than 3
million brands and provide vital market intelligence to 16,000 customers in
the world. www.tnsmediagroup.com

All logos, company and product names may be trademarks or registered
trademarks of their respective owners.

About Kantar Group
The Kantar Group is one of the world's largest research, insight and
consultancy networks. By uniting the diverse talents of more than 20
specialist companies - including the recently-acquired TNS - the group aims to
become the pre-eminent provider of compelling and actionable insights for the
global business community. Its 26,500 employees work across 80 countries and
across the whole spectrum of research and consultancy disciplines, enabling
the group to offer clients business insights at each and every point of the
consumer cycle. The group's services are employed by over half of the Fortune
Top 500 companies. For further information, please visit
www.kantargrouptns.com.

SOURCE  Compete

Cynthia Stephens, Compete, Inc., +1-617-933-5651, cstephens@compete.com or
Gretchen Bender, Greenough Communications, +1-617-275-6526,
gbender@greenoughcom.com
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.