FUHU, Inc.(R) and HowStuffWorks.com Announce Partnership to Deliver Premium Content via Spinlets(TM) Widgets
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EL SEGUNDO, CA, Aug 27 (MARKET WIRE) --
FUHU, Inc.(R), leading the market in connecting people and content across
their favorite destinations, and HowStuffWorks.com, a division of
Discovery Communications (NASDAQ: DISCA) (NASDAQ: DISCB) (NASDAQ: DISCK),
today announced a partnership to create the first Podcast Spinlets(TM)
Widgets. HowStuffWorks will utilize FUHU's Spinlets(TM) widget technology
to expand the reach of its popular Podcasts, making them accessible
through iTunes, its website and at www.spinlets.com, while also allowing
users to share the content through top social networks and web
destinations with Spinlets' Take it 2Go feature.
"FUHU's platform allows our users to discover a brand new way to consume
our podcasts and other complimentary content," says Dawn Whaley, executive
vice president, marketing and strategic relationships, HowStuffWorks.com.
"Our editorial team produces nine thematic podcasts about all kinds of
great 'stuff' as an extension of our award-winning website. This great new
platform helps us to expand the reach of our content across the Web and
beyond."
HowStuffWorks.com currently has six podcasts in the top 100 on Apple's(R)
iTunes Store (as of August 2009). Starting today, people can now access
these award-winning Podcasts in iTunes, from www.spinlets.com or at
www.howstuffworks.com and can Take it 2Go to their favorite social
networks or start pages. Additionally, the Spinlets give users the chance
to subscribe in iTunes with a click of the mouse.
"We are thrilled to be working with the award-winning innovator of
credible information on how the world works," says Jim Mitchell, CEO of
FUHU, Inc. "Our goal is to make the world-class content on HowStuffWorks
available to people in new and exciting ways."
Spinlets(TM) Widgets extends popular music, movie and television content
across many social networks (MySpace, Facebook, and Xanga) and devices
(computers, mobile phones, and televisions).
About FUHU
Based in El Segundo, California, FUHU, Inc. is a global Internet consumer
applications company with a platform that allows users and content
providers to publish and distribute premium content ubiquitously across
all 3 screens (Computers, TVs, Mobile Phones) through a distribution
channel of over 50 million devices, allowing people to share, discover
and consume content while FUHU provides recommendations that ultimately
allow for purchasing of virtual goods and services from their
micropayments platform. FUHU was founded in 2006 by Robb Fujioka and John
Hui, and their portfolio of integrated products includes: Spinlets
(www.spinlets.com) and urFooz (www.urfooz.com) are distributed and
accessed across multiple devices and are free of ties to a single
destination providing integration into the top ecosystems on the web.
Visit www.fuhu.com for more information.
Twitter: http://twitter.com/urFooz
Facebook: http://www.facebook.com/pages/urFooz/69817579378
About HowStuffWorks.com
HowStuffWorks.com (http://www.howstuffworks.com) is an online source of
credible, unbiased and easy-to-understand explanations of how the world
actually works. The site has won hundreds of awards since its inception,
including multiple Webby Awards, Time Magazine's "25 Web Sites We Can't
Live Without" and PC Magazine's "Top 100 Web Sites." In December 2007,
HowStuffWorks.com was acquired by Discovery Communications (NASDAQ: DISCA)
(NASDAQ: DISCB) (NASDAQ: DISCK) and became part of Discovery's digital
media strategy. Headquartered in Atlanta, Ga., HowStuffWorks.com was a
subsidiary of The Convex Group, a media and technology company, from 2003
to 2007.
Twitter: http://twitter.com/HowStuffWorks
Facebook: http://www.facebook.com/HowStuffWorks
RSS feeds: http://www.howstuffworks.com/rss-feeds.htm
Contact:
Lisa Lee
FUHU
Email Contact
310-227-8230
Copyright 2009, Market Wire, All rights reserved.
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