Photos: 2009 SAP 5O5 World Sailing Championship Charts a Clear Course With Business...

Photos: 2009 SAP 5O5 World Sailing Championship Charts a Clear Course With
Business Intelligence as the Beacon
SAP(R) BusinessObjects(TM) BI Solutions Help Sailing Crews Create the Winning
Strategy, Transform Spectator Experience With Real-Time Insight Into Racers'
Progress

SAN FRANCISCO, Aug. 27 /PRNewswire/ -- The 2009 SAP 5O5 World Championship,
one of the most challenging classes of sailing races across the globe, is
taking place in the San Francisco Bay from August 21-30, 2009. Designed in
France during the 1950s as a speedy, light-weight, two-person boat, today 5O5
boats race in more than 18 countries and the sport is dominated by top-notch
sailors and Olympians. The currents and winds in the San Francisco Bay Area
make it one of the most complex race courses for the 5O5. But the 5O5 is a
"one-design" boat: sailors with the best strategy and skills win - not the
owner of the most advanced boat. SAP AG (NYSE: SAP) is contributing SAP(R)
BusinessObjects(TM) business intelligence (BI) solutions that will help
competing teams develop their strategy, evaluate results at the end of each
racing day and use that insight to hone their strategy for the next leg of the
race. SAP is also leveraging its BI solutions, enabling spectators to track
race results in real time via reports delivered to handheld devices or through
interactive, online maps. The announcement was made at the SAP 2009 5O5 World
Championship.

To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/sap/39872/

(Logo: http://www.newscom.com/cgi-bin/prnh/20050310/SFTH009LOGO-a )

"During this race we're seeing firsthand how technology can change the way a
sport is played and enrich the total experience," said Kimball Livingston,
renowned Bay Area sailor and commentator. "With SAP solutions, we're able to
offer racers access to new levels of information and an intuitive, visual way
to employ it for competitive advantage. Our spectators can follow the race
more closely, evaluate the conditions faced by racers and better predict the
outcome. As in business, the more information and insight athletes have, the
smarter their decisions and the stronger their performance."

Closing the Gap Between Strategy and Execution: Transforming the 5O5 Race
For the first time, sailors can use an interactive dashboard and mapping
system to create a model of the best possible route for each day's race. Their
strategy is based on an SAP-created mash-up of Xcelsius(R), the SAP data
visualization software, combined with Google maps, GPS data, information on
winds and currents and a sailing-planning application from third-party
providers. By pulling together these data sources and applications via Web
services - and adding a layer of data visualization, reporting and analytics -
Xcelsius will return a visual, interactive model that shows the most efficient
way to reach each turn point under a given set of wind and current conditions.
Xcelsius connectivity to Google maps, live GPS racing data, real-time wind and
current conditions, as well as navigational software, is provided respectively
by software vendors Centigon Solutions, TracTrac and Local Knowledge.

In addition to this BI mash-up, SAP(R) BusinessObjects(TM) Explorer software,
a search and data navigation tool, enables teams to search for and retrieve
competitive information on other sailors and that can help them create the
winning strategy. Sailors can also look at BI-generated charts to compare
competitors' sailing strategies. These reports shows how distance - for
instance, a team's chosen course, based on wind and currents data - compares
to speed, and sailors' race results.

Kimball Livingston will also be using BI technology from SAP to develop a
recommended strategies based upon predictions for current and wind. With the
BI mash-up, Livingston will map out optimal routes for contestants before the
start of each race. During the race, GPS devices located in all 100
competitors' boats will track their course and racing conditions over each leg
of the course, which has five key turn points, with competitors making many
smaller, tactical turns between marks. That information will be pulled
immediately into the BI mash-up and overlaid on Livingston's proposed course
to show how boats are executing against his computer-modeled strategy.

At the end of the day, contestants will be able to review how they fared
against their original plan of action, as well as against Livingston's
strategy. For example, using SAP BusinessObjects Explorer, competitors will be
able to quickly and intuitively navigate through over 200,000 pieces of
information per race, including: each boat's position, direction, longitude
and latitude, when it rounds each turn, its relative position within the fleet
and how it fared on upwind versus downwind legs of the race. By the end of the
week-long race there will be over a million rows of data that competitors can
comb through to try to better understand their performance. Easy access and
navigation of racing data will allow competitors to answer questions they
previously did not know how to ask.

With the ability to explore and analyze this data, sailors can check to see
how they executed against a given strategy, evaluate strengths and weaknesses
in their performance, and use this insight to create a course of action for
the next day's race. If there are any gaps between their racing strategy and
its execution, teams can identify and close those gaps, helping to ensure
optimal performance.

"This will be a learning experience for me too," Livingston said. "I've
swallowed a lot of San Francisco Bay over the years, but I've never had such a
wide overview of data or this much feedback. And for small-boat racing this is
unprecedented."

Easy Access to Timely, Interactive Information: Transforming Spectatorship at
the 5O5 Race
The spectator experience for the 5O5 will be enriched by this innovative,
unique use of SAP technology. Previously, spectators were not able to follow
the race leaders turn-by-turn, as reports have been traditionally available at
the end of each day. But now with SAP BusinessObjects BI solutions, spectators
can receive real-time information on the leaders online through a Web site,
which posts the Xcelsius dashboard, and reports that can be e-mailed to any
mobile device. The online Xcelsius dashboard will show contestants' sailboats
as they round each turn point, providing additional information on conditions
such as current and wind, so spectators can gauge the challenges ahead that
can make or break racers' progress. "Leading athletes and CEOs have one thing
in common: they both need insight to chart a clear path to success and a way
to ensure execution of that strategy," said Jonathan D. Becher, senior vice
president, Marketing, SAP. "SAP solutions give people the tools they need to
intuitively and intelligently create the right strategy and make sure they
stay on track. The 2009 SAP 5O5 World Championship is a perfect example of how
better access to data and the ability to track your performance can profoundly
change the way you work and help you achieve your goals."

Follow the 5O5 via Twitter and E-mail
To join in the SAP 5O5 conversations on Twitter, tweet to and follow #SAP505.
SAP BusinessObjects (@businessobjects) and St. Francis Yacht Club (@StFYC)
will be tweeting regularly on the event. To subscribe for turn-by-turn
reports, e-mail: SAP5O5raceinfo@sapglobalsponsorships.com.

About SAP
SAP is the world's leading provider of business software(*), offering
applications and services that enable companies of all sizes and in more than
25 industries to become best-run businesses. With more than 89,000 customers
in over 120 countries, the company is listed on several exchanges, including
the Frankfurt stock exchange and NYSE, under the symbol "SAP." For more
information, visit www.sap.com.

(*) SAP defines business software as comprising enterprise resource planning
and related applications.

Any statements contained in this document that are not historical facts are
forward-looking statements as defined in the U.S. Private Securities
Litigation Reform Act of 1995. Words such as "anticipate," "believe,"
"estimate," "expect," "forecast," "intend," "may," "plan," "project,"
"predict," "should" and "will" and similar expressions as they relate to SAP
are intended to identify such forward-looking statements. SAP undertakes no
obligation to publicly update or revise any forward-looking statements. All
forward-looking statements are subject to various risks and uncertainties that
could cause actual results to differ materially from expectations. The factors
that could affect SAP's future financial results are discussed more fully in
SAP's filings with the U.S. Securities and Exchange Commission ("SEC"),
including SAP's most recent Annual Report on Form 20-F filed with the SEC.
Readers are cautioned not to place undue reliance on these forward-looking
statements, which speak only as of their dates.

Copyright (C) 2009 SAP AG. All rights reserved.
SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver and other SAP products
and services mentioned herein as well as their respective logos are trademarks
or registered trademarks of SAP AG in Germany and in several other countries
all over the world. All other product and service names mentioned are the
trademarks of their respective companies. Data contained in this document
serve informational purposes only. National product specifications may vary.

For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:
SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EDT;
press@sap.com
Robin Meyerhoff, SAP, +1 (650) 440-2572 robin.meyerhoff@sap.com, PDT
Jeff Shadid, Burson-Marsteller, +1 (214) 224-8419 jeff.shadid@bm.com CDT

SOURCE SAP AG

SAP Press Office, +49(6227)7-46315, CET; +1-610-661-3200, EDT; press@sap.com,
or Robin Meyerhoff, SAP, +1-650-440-2572, robin.meyerhoff@sap.com, PDT, or
Jeff Shadid, Burson-Marsteller, +1-214-224-8419, jeff.shadid@bm.com CDT