Sears Introduces Full-Service Beauty Shop

Sears Beauty Offers Wide Range of Beauty, Fragrance, Health and Wellness
Products

HOFFMAN ESTATES, Ill., Aug. 27 /PRNewswire/ -- Beauty and fashion divas will
now be able to complete their look, and their total shopping experience, by
purchasing their favorite beauty, fragrance, health and wellness products
while shopping at Sears. Today, the retailer announced it will debut beauty
departments in 13 select retail mall locations in Chicago, Los Angeles and New
York.

Sears Beauty is designed to offer customer-focused environments that are fun,
easy to shop and allow for product testing and consumer education. Sears will
be the only mall-based department store to exclusively offer an assortment of
mass, specialty and prestige beauty brands.

Under the guidance of brand-trained consultative associates, Sears Beauty will
offer an assortment of cosmetics, skin care, bath and body, natural and
fragrance products to help consumers achieve their ideal beauty results.
Customers will have the opportunity to purchase beauty products from brands
such as L'Oreal, Maybelline, CoverGirl, Calvin Klein as well as many others.
Sears is also the exclusive U.S. retail partner for Yves Rocher, botanical
products from France.

"Sears Beauty is dedicated to providing a whole new way of accessing beauty
products in a personalized and approachable way," says Andrea Goldner,
Divisional Merchandise Manager, Sears Beauty. "Our goal is to help customers
obtain a mix of beauty products, both in store and online, that meet their
individual needs and complete their head-to-toe look."

To celebrate the opening of the Sears beauty departments, the retailer is
offering a free cosmetic bag and brush set with any $25 cosmetics, fragrance
or bath purchase and a $10 Sears reward card with any $50 cosmetics,
fragrance, or bath purchase.

Customers can find the Sears beauty departments in select stores nationwide or
online at www.sears.com.

Grand opening celebrations are being held in each Sears Beauty location on
Aug. 29-30 and Sept. 5-6 and will feature complimentary makeovers, sampling,
gifts, and a chance for customers to win gift baskets. For more information
and a complete list of Sears Beauty locations, please visit www.sears.com.

About Sears Holdings Corporation
Sears Holdings Corporation is the nation's fourth largest broadline retailer
with approximately 3,900 full-line and specialty retail stores in the United
States and Canada. Sears Holdings is the leading home appliance retailer as
well as a leader in tools, lawn and garden, home electronics and automotive
repair and maintenance. Key proprietary brands include Kenmore, Craftsman and
DieHard, and a broad apparel offering, including such well-known labels as
Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and
Covington brands. It also has Martha Stewart Everyday products, which are
offered exclusively in the U.S. by Kmart. We are the nation's largest
provider of home services, with more than 12 million service calls made
annually. Sears Holdings Corporation operates through its subsidiaries,
including Sears, Roebuck and Co. and Kmart Corporation. For more information,
visit Sears Holdings' website at www.searsholdings.com.

SOURCE Sears Holdings Corporation

Carolyn Goldberg, Euro RSCG Worldwide PR, +1-212-367-6947,
carolyn.goldberg@eurorscg.com; or Amy Dimond, Sears Holdings, +1-847-286-3226,
amy.dimond@searshc.com