Green Global Cinema EventFeaturing Critically Acclaimed Documentary `The Age of Stupid` and Live Eco Panel Will Inspire Audiences to Take Action against Climate Change

Former U.N. Secretary General Kofi Annan and Radiohead`s
Thom Yorke Join Environmental Leaders from Around the World
during Exclusive In-Theater Event

Tickets Now on Sale to The Age of Stupid - LIVE from New York
Presented by NCM Fathom and Spanner Films in
over 440 Movie Theaters on September 21st

CENTENNIAL, Colo.--(Business Wire)--
In a "first-of-its-kind" worldwide live event broadcast from New York with live
satellite feeds from the Himalayas and a remote Indonesian rain forest, NCM
Fathom and Spanner Films present a green global big screen event to movie
theaters across the country showcasing a powerful, new look into climate change.
The U.S. debut of the eco doc-drama "The Age of Stupid" will be followed by a
LIVE discussion with the foremost international environmental leaders and
scientists in The Age of Stupid LIVE from New York on Monday, Sept. 21st.

Tickets for The Age of Stupid LIVE from New York on Sept. 21st at 7:30 p.m.
Eastern / 6:30 p.m. Central / 5:30 p.m. Mountain and 8:00 p.m. Pacific (tape
delayed) are available at participating theater box offices and online at
www.FathomEvents.com. For a complete list of theater locations and prices,
please visit the Web site (theaters and participants are subject to change).
Information on the documentary and climate change can be found at
www.ageofstupid.net.

This unique, one-night, live green carpet event will be simulcast from a solar
tent in New York to more than 440 movie theaters. The documentary utilizes
dramatization to forecast decades into the future detailing a life where the
warnings of climate change were not heeded. The event is part of UN CLIMATE WEEK
when world leaders will unite to discuss reforming the world`s environmental
Kyoto Treaty which is up for review in December. Additionally, the event will
also be seen on tape delay to more than 30 countries, marking the first global
premiere of its kind.

Following the viewing, director Franny Armstrong ("McLibel," "Drowned Out") and
producer Lizzie Gillet will be joined by world-renowned scientists, celebrities
and political figures including Kofi Annan, former United Nations
Secretary-General and Nobel Peace Prize winner; Gillian Anderson, actor and star
of "The X Files;" and Pete Postlethwaite, actor and star of "The Age of Stupid"
for a LIVE and inspiring panel discussion during The Age of Stupid LIVE from New
York. Audiences will also hear from field scientists working in the Himalayas
and Indonesian rain forest live via satellite. Radiohead`s Thom Yorke will wrap
up the event with an acoustic performance of the film`s title track.

The event will feature a live procession on a green carpet (made of recycled
soda bottles) as guests arrive at NYC`s Winter Garden by bicycle, solar car,
rickshaw, sailboats and other low carbon methods. Local theater audiences are
also encouraged to arrive via bicycle, carpool or mass transit to reduce carbon
dioxide emissions. The electricity used to power this event will be provided
entirely from renewable sources, and all food and drink will be organic and
locally sourced.

Presented by NCM Fathom and Spanner Films, in partnership with Greenpeace,
MoveOn.org and TckTckTck.org, The Age of Stupid LIVE from New York will be
distributed through NCM`s exclusive Digital Broadcast Network (DBN) - North
America`s largest cinema broadcast network - which utilizes digital media,
proprietary software and network technologies to deliver digital programming
events to nearly 500 theaters nationwide. This eliminates the need to duplicate
and deliver film, tape or digital hard drives, thus reducing carbon intensive
production processes associated with standard content distribution.

"Our response to climate change will define our generation, in the same way that
ending apartheid, overturning slavery or landing on the moon defined earlier
generations. At the moment, we are The Age of Stupid, but there is still time to
turn things round," said director Franny Armstrong. " We're launching this event
in the U.S. and globally, with the aim of inspiring 250 million viewers to leap
into action before the world leaders decide our collective fate at the crucial
UN Climate Summit in December. All of life on Earth is at stake, so may as well
aim high."

"The Age of Stupid," (www.ageofstupid.net) is the four-year epic from Armstrong
that utilizes dramatization to forecast decades into the future detailing a life
where the warnings of climate change were not heeded. Oscar-nominated Pete
Postlethwaite ("In the Name of the Father," "Usual Suspects") plays a global
archivist living in 2055 who takes audiences back through historical footage
wondering why we didn`t stop global warming when we had a chance.

The Archive is comprised of current news clips about our environmental crisis
and six personal interweaving stories from around the world - including an aging
tour guide in the Alps watching his terrain disappear to a budding medical
student from Nigeria who has no access to clean, running water to a Hurricane
Katrina survivor who works for one of the oil companies that contributed to the
wipeout of his city.

"The Age of Stupid" was funded by a unique "crowd-funding" partnership, designed
by Armstrong, whereby 228 people and groups who care about climate change
invested in the documentary, raising nearly $750,000. Each owns a share as do
the104 crew members who all worked at extremely reduced wages. The documentary
premiered earlier this year in a solar cinema tent in the middle of London`s
Leicester Square producing just one percent of the carbon dioxide emissions of a
standard Hollywood premiere and setting a Guinness World Record for the largest
simultaneous event premiere.

The Age of Stupid LIVE from New York appears on the big screen in
high-definition with Cinema Surround Sound in 444 select movie theaters,
including AMC Entertainment Inc., Celebration! Cinema, Cinemark Holdings, Inc.,
Clearview Cinemas, Cobb Theatres, Georgia Theatre Company, Goodrich Quality
Theatres, Hollywood Theaters, Kerasotes Showplace Theatres, Marcus Theatres,
National Amusements and Regal Entertainment Group movie theaters, as well as
Arlington Theatre (Santa Barbara, CA), The Carolina (Asheville, NC) and the
Palace Cinema 9 (South Burlington, VT) through NCM`s digital network.

"The ever growing concerns over global warming reach far into communities across
America and Fathom is proud to utilize our Digital Broadcast Network to bring
the worlds` foremost experts together to both inform and debate the extent of
the crisis and what can be done," said Dan Diamond, vice president of NCM
Fathom. "The Age of Stupid LIVE from New York will inspire and engage audiences
in local theaters nationwide to join together through greater understanding."

About National CineMedia

NCM LLC operates the largest digital in-theatre network in North America through
long-term agreements with its founding members, AMC Entertainment Inc., Cinemark
Holdings Inc. (NYSE: CNK) and Regal Entertainment Group (NYSE: RGC), the three
largest theatre operators in the U.S., and through multi-year agreements with
several other theatre operators. NCM LLC produces and distributes its FirstLook
pre-feature program; cinema, lobby and online advertising products;
comprehensive meeting and event services and other entertainment programming
content. NCM LLC's national network includes approximately 16,800 screens of
which approximately 15,500 are part of the company's Digital Content Network
(DCN). NCM LLC's network covers 171 Designated Market Areas(R) (49 of the top
50). During 2008, approximately 660 million patrons attended movies shown in
theatres currently included in the network (excluding Regal Consolidated
Theatres). National CineMedia, Inc. (NASDAQ: NCMI) owns a 41.5% interest in and
is the managing member of NCM LLC. To learn more about National CineMedia Inc.,
please visit the company's website at www.ncm.com.

About Spanner Films

London-based Spanner Films have produced three cinema-released documentaries -
The Age of Stupid (2008), McLibel (2005) and Drowned Out (2003) - which have
together been seen by 55 million people worldwide. They also pioneered the
"crowd-funding" finance model, which allows filmmakers to raise reasonable-size
budgets whilst retaining ownership of their films and the "Indie Screenings"
distribution system, which allows anyone to screen independent films.
http://www.spannerfilms.net

NCM Fathom
Michelle Portillo, 303-792-8651
michelle.portillo@ncm.com
or
Scoop Marketing for NCM Fathom
Erik Stein, 213-639-6162
estein@solters.com
or
Sam Threadgill, 213-639-6149
sthreadgill@solters.com
or
Rogers & Cowan for THE AGE OF STUPID
Meghan Gamber, 310-854-8134
mgamber@rogersandcowan.com
or
Dennis Dembia, 310-854-8114
ddembia@rogersandcowan.com

Copyright Business Wire 2009