Nationwide Financial® Launches YourLife® No-Lapse Guarantee Universal Life

New Product Offers Enhanced Services for Financial Professionals
COLUMBUS, Ohio--(Business Wire)--
During the past year, economic turmoilhas driven increased interest in fixed
life insurance among financial professionals and consumers. To address this
growing need, Nationwide Financial Services, Inc. is launching Nationwide
YourLife® No-Lapse Guarantee Universal Life, a new product that offers permanent
protection with a built-in, no-lapse guarantee to help clients achieve their
wealth transfer, wealth creation and estate-planning goals.

Nationwide YourLife® No-Lapse Guarantee UL is the latest addition to
Nationwide`s broad selection of fixed life insurance products, which also
includes Survivorship UL, Single Premium UL, and Current Assumption UL (formerly
known as Accumulation UL).

"This product was designed to meet the needs of clients between 50 and 70 who
are seeking competitively priced, permanent death benefit protection with
guarantees that can help them leave a legacy for loved ones or a favorite
charity," said Peter Golato, senior vice president for Nationwide Financial. "We
believe it will be especially attractive for affluent to upper-middle market
clients who have a lower risk tolerance."

Product features

Nationwide YourLife® No-Lapse Guarantee UL offers a variety of features that
provide clients greater flexibility and control over their life insurance
coverage. These features include:

* Protection that`s there when clients need it - The policy`s no-lapse guarantee
ensures that the death benefit will be guaranteed for life, as long as clients
pay the required premiums.
* Optional long-term care rider - For an additional charge, clients can receive
an indemnity-style benefit that`s paid directly to the policy holder if they
need it or a death benefit to their loved ones if they don`t.
* Automated premium monitor - At no additional cost, Nationwide offers a
three-tiered safety net to help protect the no-lapse guarantee on the client`s
policy and help them stay on track with their premium payments.
* Supplemental coverage option - This featureallows clients to turn between
10-50 percent of their total specified amount into temporary insurance to help
get the coverage they need at a reasonable price.
* More protection for the money - Clients are allowed to make premium payments
to age 120, which can help them get better pricing.

Enhanced services for financial professionals

To make it easier for financial professionals to sell Nationwide`s suite of
universal life products, the company has made several enhancements to the
services that it provides.

"We`re constantly looking for ways to simplify things and make it easier for
financial professionals to do business with us," Golato said. "Some of our
recent efforts involve enhanced underwriting, improved illustration software and
new technology to aid in the application process."

Enhanced underwriting

When it comes to the underwriting process, accessibility and responsiveness are
two of Nationwide`s main strengths. To build on this capability, the company
recently reduced the average time it takes to underwrite a case from 25 to 23
calendar days.

Improved illustration software

Nationwide Life Illustrator is a new illustration program (replacing YourLife®
Manager) that offers a number of enhanced features for financial professionals.
Some of the new features include:

* more robust illustrations
* access to marketing and reference materials
* integrated proposals and illustrations

New technology

To make it faster and easier for financial professionals to submit new business,
Nationwide offers online intelligent forms powered by iPipelineTM, a tool that
can help simplify the application process. This new tool can be accessed from
the Investment Professionals site on www.Nationwide.com.

Important Consumer Information

Neither Nationwide nor its representatives give legal or tax advice. Consumers
should contact their legal or tax advisor for answers to their specific
questions. As with all life insurance, guarantees are subject to the
claims-paying ability of the issuing life insurance company. As consumers`
personal situations change (for example, marriage, birth of a child or job
promotion), so will their life insurance needs. Care should be taken to ensure
this product is suitable for long-term life insurance needs. Any associated
costs should be evaluated before making a purchase. Life insurance has fees and
charges associated with it that include costs of insurance that vary with such
characteristics of the insured as gender, health and age, and has additional
charges for riders that customize a policy to fit individual needs.

About Nationwide

Nationwide, based in Columbus, Ohio, is one of the largest and strongest
diversified insurance and financial services organizations in the U.S. and is
rated A+ by A.M. Best. The company provides a full range of personalized
insurance and financial services, including auto insurance, motorcycle, boat,
homeowners, life insurance, farm, commercial insurance, administrative services,
annuities, mortgages, mutual funds, pensions, long-term savings plans and health
and productivity services. For more information, visit
http://www.nationwide.com.

Life insurance is issued by Nationwide Life Insurance Company or Nationwide Life
and Annuity Insurance Company, Columbus, Ohio.

Nationwide, Nationwide Financial, the Nationwide framemark and On Your Side are
federally registered service marks of Nationwide Mutual Insurance Company.
Nationwide YourLife is a service mark of Nationwide Mutual Insurance Company.

Nationwide
Chad Green, 614-677-1679
greenc28@nationwide.com
or
Jeff Whetzel, 614-249-6354
whetzej@nationwide.com

Copyright Business Wire 2009