Fifth Third Bank Collaborates With Tavant Technologies to Launch a Consumer Lending...

Fifth Third Bank Collaborates With Tavant Technologies to Launch a Consumer
Lending Online Channel
Direct-to-consumer rich internet web-application enables a multi-functional
sales and service channel to borrowers

SANTA CLARA, Calif., Aug. 27 /PRNewswire/ -- Tavant Technologies, a leading
provider of specialized IT solutions and services for the consumer lending
domain, today announced that Fifth Third Bank collaborated with the company to
launch a direct-to-consumer lending web-application. The application is a
multi-functional self service channel where customers initiate contact with
Fifth Third Bank, identify immediate loan fit, find and apply for appropriate
lending products, and utilize Fifth Third Bank's supporting content,
calculators and valuation tools. Currently, the application gives customers
the opportunity to directly apply for home equity and vehicle loans. The
application provides easy navigation and a rich internet experience leveraging
Web2.0 features.

The web-application is packed with several powerful tools for the end-users.
It lets borrowers find the rate, APR and monthly payment using an integrated
Calculator. Drawing on integration with Fifth Third Bank's systems, the
application dynamically displays home equity and vehicle financing rates.
Additionally, the Home Value Estimator presents the value of a given property
along with price trends for the neighborhood. Borrowers can also use
Click-to-call to request assistance.

"We are very excited to offer our customers a new, functionality-rich online
loan application," said Marilyn Mocilnikar, senior vice president and director
of retail lending products & services at Fifth Third Bank. "Tavant's expertise
and direct lending platform allows us to better compete in the online channel
and offer our customers a positive application experience."

"The practical success of these front-end channels relies upon leveraging
forward Fifth Third's robust capabilities and expertise while simultaneously
interjecting a net-new customer experience," said Matthew Wood, head of
consumer lending practice at Tavant Technologies. "To our client's customers,
this web-channel places into their hands useful real-time information."

About Fifth Third
Fifth Third Bancorp is a diversified financial services company headquartered
in Cincinnati, Ohio. The Company has $116 billion in assets, operates 16
affiliates with 1,307 full-service Banking Centers, including 98 Bank Mart
locations open seven days a week inside select grocery stores and 2,354 ATMs
in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West
Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third
operates four main businesses: Commercial Banking, Branch Banking, Consumer
Lending, and Investment Advisors. Fifth Third also has a 49% interest in Fifth
Third Processing Solutions, LLC. Fifth Third is among the largest money
managers in the Midwest and, as of June 30, 2009, has $180 billion in assets
under care, of which it managed $24 billion for individuals, corporations and
not-for-profit organizations. Investor information and press releases can be
viewed at www.53.com. Fifth Third's common stock is traded on the NASDAQ
National Global Select Market under the symbol "FITB."

About Tavant Technologies
Tavant Technologies, headquartered in Santa Clara, CA, is a specialized IT
solutions and services provider. Since its inception in 2000, Tavant focuses
on the development of applications for customers in the Consumer Lending,
Trading & Securities, eBusiness and Manufacturing verticals. As a key
solutions provider for the lending industry, Tavant has demonstrated expertise
in helping lenders convert more leads, cut costs and retain borrowers. Tavant
differentiates itself through its ability to reliably apply technology to the
most complex and highest performing application environments, in-depth
industry domain expertise and a superior outsourcing experience. Tavant is a
CMMI Level 4, ISO 27001 & SAS-70 compliant organization. For further
information please visit www.tavant.com.

SOURCE Tavant Technologies, Inc.

Vibhor Mishra of Tavant Technologies, +1-408-844-3854,
vibhor.mishra@tavant.com