World Renowned Game Makers Yasuhide Kobayashi and Eundo Chae Join D.I.C.E.(R) Summit...

World Renowned Game Makers Yasuhide Kobayashi and Eundo Chae Join D.I.C.E.(R)
Summit Asia

CALABASAS, Calif., Aug. 27 /PRNewswire/ -- LMI Asia Pte Ltd. and the Academy
of Interactive Arts & Sciences (AIAS) announced two more illustrious speakers
for the first D.I.C.E.(R) Summit Asia; Yasuhide Kobayashi, senior vice
president for Sony Computer Electronic Entertainment Worldwide Studios, and
Eundo Chae, general director for Wizet Studio, Nexon.

Kobayashi will discuss "The history of cultured localization: Taking on the
eternal challenge of crossing cultural borders." He is best known for
producing the Everybody's Golf series published by Sony Computer
Entertainment, which is known in North America as Hot Shots Golf.

Kobayashi, who began his career at Sega Corporation where he worked in
marketing and sales promotion for child-directed computers and software, has
been credited as a producer on over 40 games, among them Killzone 2,
LittleBigPlanet, Patapon, Resistance: Fall of Man, The Edge of Judgement and
most recently infamous.

Chae will speak about Maple Story in "How Nexon was able to create a property
that was relevant across the world." Maple Story is the world's first 2D
massively multiplayer online role playing game, which has more than 65 million
subscribers worldwide. In the game, players travel the "Maple World" defeating
monsters and developing their characters' skills and abilities.

Chae graduated from Seoul National University, School of Computer Science and
Engineering in 2000 and went right to work at Nexon. In 2004 he became
director of Wizet Studio, Nexon. Wizet developed a franchise system, similar
to how McDonald's and Subway are run, in order to sell Maple Story to an
international bi-lingual community.

Yasuhide Kobayashi and Eundo Chae join Chris Taylor and Masaya Matsuura as
speakers at the premiere D.I.C.E. (R) Summit Asia. The Summit will take place
on September 17th, the first day of the GC Asia Conference, which takes place
September 17-18, 2009, at the Suntec Singapore International Convention &
Exhibition Center. The goal of the summit is to bring visionaries from digital
entertainment to the region to stimulate thought, conversation, and to inspire
attendees of all levels.

For more information on D.I.C.E. (R) Summit Asia, please visit :
http://www.gc-asia.sg

About Games Convention Asia/GC Asia Conference
Founded in 2007, the GCA Games Convention Asia is the only business platform
or developers, publishers, distributors, manufacturers and service providers
of the games industry, focusing on interactive entertainment, infotainment,
edutainment, hardware and the latest server technologies for the entire
Asia-Pacific region. The event takes place over four days in Singapore and is
organized by LMI Asia Pte Ltd., a subsidiary of Leipziger Messe International.
The innovative concept, consisting of the four pillars of exhibition, a
business center, matchmaking area, and GC Asia Conference, attracted more than
92,000 visitors to the Suntec Singapore International Convention & Exhibition
Centre in 2008. The GC Asia Conference, the only game developer conference in
the Asia-Pacific region, allows developers and industry experts to exchange
knowledge and know-how in panels and lectures and grow their international
networks of business connections. For more information, please visit:
www.gc-asia.sg.

About the Academy of Interactive Arts & Sciences
The Academy of Interactive Arts & Sciences (AIAS) was founded in 1996 as a
not-for-profit organization dedicated to the advancement and recognition of
the interactive arts. The Academy's mission is to promote and advance common
interests in the worldwide interactive entertainment community; recognize
outstanding achievements in the interactive arts and sciences; and conduct an
annual awards show (Interactive Achievement Awards) to enhance awareness of
the interactive art form. The Academy also strives to provide a voice for
individuals in the interactive entertainment community. In 2002 the Academy
created the D.I.C.E. (Design, Innovate, Communicate, Entertain) Summit, a once
yearly conference dedicated to exploring approaches to the creative process
and artistic expression as they uniquely apply to the development of
interactive entertainment. The Academy also oversees Into The Pixel, a juried
exhibition of art from games, and this year started the Randy Pausch
Scholarship fund for students in the games industry. The Academy has more than
20,000 members from the games industry: publishers such as Electronic Arts,
Microsoft, Sony and Nintendo, as well as developers Bioware/Pandemic, Day One
Studios, Epic Games and Insomniac Games. More information can be found at
http://www.interactive.org, http://www.dicesummit.org and
http://www.intothepixel.com

SOURCE Academy of Interactive Arts & Sciences

Europe: Nancy Pfaff, 49 (0) 341 678 8186, n.pfaff@leipziger-messe.de; North
America: Wendy Zaas, +1-310-854-8148, wzaas@rogersandcowan.com, or Debby Chen,
+1-310-854-8168, dchen@rogersandcowan.com, all for Academy of Interactive Arts
and Sciences; or Geri Gordon Miller of Academy of Interactive Arts and
Sciences, +1-818-876-0826 x202, geri@interactive.org; Sean Kauppinen of
International Digital Entertainment Agency, +1-415-299-2156,
gca@ide-agency.com; Asia-Pacific: Shirley Wong, 65 (0) 6238 1851,
swong@hoffman.com.sg, Maureen Tseng, 65 (0) 6238 1612, mtseng@hoffman.com.sg,
or Jorg Zeissig, 49 (0) 341 678 7900, j.zeissig@LM-international.com, all for
Academy of Interactive Arts and Sciences