Customer Service the Winner in a Tough Economy

NEW YORK, Aug. 27 /PRNewswire/ -- As the economic downturn of the past two
years starts to show some signs of lessening, businesses across the board
still are struggling to regain their financial footing. But there are
companies out there who have not only expanded their market share, but are
actually hiring and growing exponentially. Lawline.com is one such business.

Lawline.com attributes its success to the recognition of the growing customer
revolution and the greater role it plays in the success of a business or
corporation. In response to this, a superior quality customer service platform
was placed at the center of its strategy. A training program with an entire
backend system was developed that focuses entirely on the customer. This
initiative increased the retention rate by 300% and turned it into a
multi-million dollar company.

Lawline.com looked at other online companies like Zappos and Amazon.com to
model their customer service strategy. "Customer service has to be more than
just a pat on the back, or an expression of gratitude. In order to keep your
customers you have to go the extra mile and provide 'WOW' service," said David
Schnurman, President of Lawline.com.

Lawline.com became the first national provider of online Continuing Legal
Education to be nominated for Best Practices in Customer Service by the New
York Enterprise Report. The winner will be announced in late September.

This newfound success can be directly attributed to David Schnurman, who took
over the company in late 2006. Taking advantage of his background in sales and
marketing, he gave the company a complete facelift and moved it in another
direction. He made the online education site the pre-eminent "go to" spot
moving it ahead of its competition.

At just 32 years old, David's success has not gone unnoticed. He is a
charismatic speaker and has been featured in Crain's New York, The Legal
Times, Law.com, New York Post Page Six Magazine, NY Enterprise Report, WOR
Radio and ZD Net. In addition, he is a frequent lecturer on the importance of
marketing, networking and building a brand.

About the Company: Lawline.com is an online provider of Continuing Legal
Education in 35 states.

SOURCE Lawline.com

Judy Stein, Judy@Lawline.com, or Christie LaBarca, both of Lawline.com,
+1-212-514-8035