New Case Study: How A Targeted Mailing List Helped One Home Auction Company Make 100K More Than Expected

NEW YORK--(Business Wire)--
In Pitt County, NC, housing prices have been down 25 percent over the last
couple quarters. But in March 2009, one home auction company was able to sell a
waterfront home in nearby Beaufort County, NC for more than $100,000 more than
the owner expected. According to Tom O`Brien, owner of the NC-based printing
company AccuLink, the auction company`s success was helped by a targeted mailing
list.

The mailing list case study, released by USADATA, demonstrates how resellers of
USADATA`s services can help their clients pinpoint their best prospects.
Initially, O`Brien`s client planned to send a direct mail piece to addresses
gathered from property tax records.

"He wanted to mail to everybody," said O`Brien.

O`Brien knew that a general mailing wouldn`t help his client drive the results
he needed. With the help of USADATA`s Specialists, O`Brien and his client
selected filters based on zip code area, occupation and household income.
Additionally, O`Brien suggested eliminating people from the list who already
owned a second home, theorizing that they wouldn`t want to purchase another one.
This teamwork-based approach helped his client reach a highly-specific niche
buyer - and helped make the auction an incredible success.

"This case study illustrates how resellers can help build a better relationship
with their clients and increase their sales through the power of targeted
mailing lists, said Jon Rapkin, Senior Vice-President of Sales for USADATA.
"With our combination of quick online ordering and helpful telephone support,
resellers can quickly provide their customers a clean, highly-targeted list -
and help their customers see a greater ROI."

To read the entire reseller mailing list case study, please visit
http://www.usadata.com/case-studies.html#AccuLink.

About USADATA

USADATA has been helping companies with their direct marketing mailing lists and
sales leads for over 10 years, and is a trusted provider of clean mailing lists
for more than 100,000 businesses nationwide including DPI, PXL8IT Marketing
Services and Aurion Marketing Solutions.

USADATA, INC
Cheryl Mueller, 212-679-1411 x206
Director of Operations
cmueller@usadata.com

Copyright Business Wire 2009