Turkcell Launches Europe's First Web Video Streaming on Mobile With Novarra

Leading Turkish Operator Utilizes Vision(TM) Platform for new 3G Services

CHICAGO, Aug. 27 /PRNewswire/ -- Novarra, the Internet Mobility(TM) company,
and Turkcell, the leading communication and technology company of Turkey,
today detailed the critical role of Novarra's Vision(TM) mobile internet and
multimedia platform in Turkcell's 3G launch. Novarra's latest release,
Version 8.0, will provide services that are core to the success of Turkcell's
innovative 3G data offerings including:
-- Rich Streaming Video for Compelling User Experience: Consumers in
Turkey
can now view videos from top sites including Dailymotion, Izlesene and
Timsah on popular phones from Nokia and Samsung.
-- Turkcell-branded Web Toolbar for Usability & Personalization: 3G
phones with WebKit and other capable HTML browsers benefit from
Novarra's Smarter Smartphones(TM) features including personalized
web browsing settings, multiple view options and single click access
to
search, login and main content.
-- Over the Air Payload Reduction of up to 90%: Network capacity
optimization enables Turkcell to cost effectively handle the expected
surge of 3G data traffic while providing data cost savings for
consumers,

-- Any Web Site from Any Phone for User Choice & Satisfaction: As with
the existing Turkcell-im 2.5G offering, customers will continue to
enjoy
any web site on their mobile phones with a fast, mobile-friendly
experience that includes the same content, functionality, and features
available on their PCs. The easy to discover "Enter URL" box
encourages exploration and drives web usage.

"Turkcell Video Watch is another example of Turkcell's innovative services,"
comments Burak Ertas, Division Head, Consumer Value Added Services. "3G allows
broadband internet access from mobile handsets and Turkcell is striving to
develop faster, more creative applications. Through our strategic, new 3G data
services, we are working to strengthen our leadership in the mobile internet
market."

"As demand for internet mobility continues to grow, consumers expect rich
content, speed and ease of use. Novarra solutions are critical for operators
to maximize network capacity and performance to profitably deliver the best
possible user experience," comments Ian McWilliams, Managing Director, Novarra
Europe. "We are pleased to work with Turkcell who are regularly recognized
for leadership and innovation. Other operators will be following their lead
for video and smartphone experience in the near future."

Novarra, the Internet Mobility Company, provides high performance mobile
internet browsers and platforms for operators, handset manufacturers and
internet brands to create new services and revenue streams for smartphones,
mobile broadband devices, feature phones and emerging market handsets. The
patented architecture is open, standards-based and designed for mass-market
deployments. The solutions deliver a high quality mobile user experience for
services including full rich web browsing, search, widgets, video and
advertising as well as support for mobile sites, next generation portals and
mobile app stores. Global, commercial deployments over 7 years on both 2.5G
and 3G networks have proven consumer satisfaction, uptake and increased data
service revenues.

Turkcell is the leading GSM operator in Turkey with 36.3 million postpaid and
prepaid customers as of June 30, 2009 operating in a three player market with
a market share of approximately 57% as of June 30, 2009 (Source: operators'
announcements). Turkcell, is the technology leader providing EDGE technology
across the country. Turkcell also provides high quality data and voice
services to 60% of the population (as at 30 July 2009) through the
implementation of its 3G technology. Turkcell provides roaming with 624
operators in 206 countries as of August 5, 2009. Serving a large subscriber
base in Turkey with its high-quality wireless telephone network, Turkcell
reported $1.4 billion net revenue for the quarter ended June 30, 2009 as per
IFRS financial statements. Turkcell has interests in international GSM
operations in Azerbaijan, Belarus, Georgia, Kazakhstan, Moldova, Northern
Cyprus and Ukraine. Turkcell has been listed on the NYSE ("New York Stock
Exchange") and the ISE ("Istanbul Stock Exchange") since July 2000 and is the
only NYSE listed company in Turkey. 51.00% of Turkcell's share capital is held
by Turkcell Holding, 0.05% by Cukurova Group, 13.07% by Sonera Holding, 2.32%
by M.V. Group and 0.08% by others while the remaining 33.48% is free float.

Media Contacts:

Europe:
Annette Leach
Hotwire PR
Novarra@hotwirepr.com
+44 (0) 20 7608 2500

North America:
Greg Venne
Topaz Partners
Novarra@topazpartners.com
+1 (781) 404 2400

SOURCE Novarra

Europe, Annette Leach of Hotwire PR, +44 (0) 20 7608 2500,
Novarra@hotwirepr.com; or North America, Greg Venne of Topaz Partners,
+1-781-404-2400, Novarra@topazpartners.com, both for Novarra