New Survey Finds That Even During Recession, Majority of People Would Rather Have More Hair Than More Money

Los Angeles Hair Restoration Surgeon Explains How Treatments Increase
Self-Esteem and Ease Anxiety in a Down Economy
LOS ANGELES--(Business Wire)--
While lately most people are skeptical about their return on investment from
stocks, it appears they have no qualms about making a solid investment in their
locks.

According to a new online survey conducted by the International Society of Hair
Restoration Surgery (ISHRS), 59 percent of peopleasked whether they would rather
have more hair, more money or more friends chose more hair. By comparison, only
26 percent of respondents chose more money and 13 percent said they would rather
have more friends. Of the 1,407 participants who answered this question,
slightly more women (64 percent) than men (59 percent) indicated they wanted
more hair than money or friends.

"In our practice, patients often comment that they view treating their hair loss
as an investment, both personally and professionally," said Dr. Craig Ziering of
Ziering Medical in Los Angeles.

With more than 18 years of experience, Dr. Ziering is a leading expert in the
field of hair restoration. In that time he has treated a number of patients,
many of whom have undergone treatment to look more youthful and even more
"marketable" to employers and help build confidence when stepping back into
dating and other social scenes.

"This survey shows that men and women really place a high value on having more
hair. In today`s unpredictable economy, people are looking for ways to boost
their moods and settle their nerves. Hair restoration and other cosmetic
treatments are helping do just that," said Dr. Ziering.

Other key findings of the survey include:

* More than half of respondents (54 percent) said they would be more inclined to
consider having a hair transplant if celebrities or public figures were more
open about their hair restoration experiences. When analyzed by gender, men were
more likely to agree with this statement than women - 56 percent said yes among
men vs. 45 percent among women.
* When asked what locations hair can be transplanted to, a surprising 46 percent
of respondents answered that hair can only be transplanted to the scalp. In
reality, hair can be transplanted to several areas of the body, including the
eyebrows, beard, eyelashes, and pubic areas.
* When asked what percentage of hair loss was needed to be cosmetically visible,
only one-quarter (25 percent) of respondents correctly chose 50 percent as the
response.

An estimated 80 million American men and women suffer from male or female
pattern hair loss. Fortunately, recent scientific breakthroughs have made hair
restoration an option for almost everyone. Hair restoration surgery and proven
medical treatments are an effective combination in treating people with thinning
hair and limiting future hair loss.

About Dr. Craig Ziering

Dr. Craig L. Ziering is a leading authority in hair transplant surgery, with
more than 18 years of specialized experience in hair restoration. In addition to
performing over 12,000 hair transplant procedures, he is an author, lecturer and
trusted surgeon to physicians. As an innovator in the field, Dr. Ziering sits on
the Advisory Boards of Merck, Histogen, Lexington International and New Beauty,
among others. Dr. Ziering is also the Primary Investigator for Histogen's
clinical trials for a new product being developed and tested for hair growth. As
founder and medical director of Ziering Medical, he currently operates hair
restoration centers throughout California, Utah and Nevada. For more
information, visit www.zieringmedical.com.

About the ISHRS

Founded in 1993, the ISHRS is a non-profit medical association dedicated to the
advancement of the art and science of hair restoration. With a membership of
over 750 physicians worldwide, the ISHRS provides continuing medical education
to physicians specializing in hair loss and restoration surgery and serves as a
resource for the public on the latest medical and surgical hair restoration
treatments for hair loss. For more information and to locate a physician, visit
www.ishrs.org.

Study Background

The purpose of the International Society of Hair Restoration Surgery`s (ISHRS)
Hair Transplant Challenge Survey was to gather information on attitudes towards
hair loss; knowledge about hair loss and hair restoration; and to test
respondents` ability to identify hair transplant patients.

The survey was made available on the ISHRS Web site to visitors interested in
participating in the Hair Transplant Challenge Survey. Over a nine month period,
more than 1,800 respondents participated in the study. For a full reprint of the
Hair Transplant Challenge Survey report, prepared by RH Research of Chicago, IL,
visit www.ishrs.org/mediacenter/media-statistics.htm.

Vollmer
Rupa Patel, 972-488-4790
rupa@vollmerpr.com

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