Sporting News and Zumobi Kick Off Pro Football Season With New iPhone and iPod Touch...

Sporting News and Zumobi Kick Off Pro Football Season With New iPhone and iPod
Touch Application
Free App from America's Leading Multimedia Sporting News Company Delivers
Mobile NFL Experience on The Zumobi Network

CHARLOTTE, N.C., Aug. 27 /PRNewswire/ -- Sporting News and Zumobi today
announced the launch of the Sporting News Pro Football application for the
iPhone and iPod touch, offering pro football fans mobile access to breaking
news, detailed stats, photos, and more for their favorite NFL teams and
players. Now available for free on the Apple App Store, the Sporting News Pro
Football app features the most comprehensive collection of pro football
content available for the popular Apple devices:

-- Easy-to-read leaderboards with live standings, scores and stats
-- Top NFL headlines and breaking news
-- Ability to customize app with team colors and content

-- Expert analysis and articles from Sporting News journalists

(Logo: http://www.newscom.com/cgi-bin/prnh/20090827/SF66911LOGO)

"By partnering with Zumobi we've expanded our digital reach to offer NFL fans
unparalleled content on the iPhone and iPod touch," said Joey Glowacki,
National Digital Sales Manager for Sporting News. "This easy-to-access
application enhances our digital capabilities to give fans the news and
information they require to stay in touch with the game at any time and from
any location."

The new Sporting News Pro Football app gives fans a multi-dimensional,
in-depth look at the sport throughout the season with comprehensive pro
football content available right at their fingertips on the iPhone or iPod
touch. Featuring the Zumobi ZoomCanvas interface, the app offers easy
navigation from the home page with a "FAVS" scroll bar that users can tailor
for quick access to their favorite teams. On the main page fans can also scan
through the latest updates across the league, including breaking news, recent
game scores, conference standings, top stats and current leaders in passing,
rushing, receiving and touchdowns. Users can then click on specific teams and
players for more detailed information such as rosters, week-by-week scores and
player stats.

"After first working on the Sporting News Pro Baseball app last spring, we're
excited to partner again with the team at the Sporting News to bring their
unique and comprehensive NFL content to football fans through The Zumobi
Network," said Ken Willner, CEO of Zumobi. "And in addition to its outstanding
pro football content, the Sporting News Pro Football app also offers brand
advertisers a rich mobile environment to engage with a highly qualified
audience of pro football fans and Sporting News readers."

The range of advertising opportunities on the Sporting News Pro Football app
includes Zumobi's signature BrandFrame and BrandBlast sponsorship platforms.
Zumobi's unique BrandFrame design allows advertisers to sponsor key content
pages and prominently associate with top features on The Sporting News app.
Additionally, BrandBlast offers an interactive option, allowing advertisers to
link to media rich experiences, such as videos, social media and other
web-based marking and sales activities without taking users outside of the
application.

The free Sporting News Pro Football app is available on the Apple App Store
here:
http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=300213367&mt=8.
Sports fans can also download the free Sporting News Pro Baseball app on the
Apple App Store or through The Zumobi Network, which offers a portfolio of
entertaining, useful programming and applications to enjoy on next-generation
smartphones. For more information on the Sporting News Pro Football app and
others in The Zumobi Network, please visit www.Zumobi.com.

About Sporting News

Sporting News, a division of ACBJ, is a multi-media sports company catering to
passionate sports fans. Its content is available through Sporting News
magazine; a daily digital newspaper, Sporting News TODAY; a national radio
network, Sporting News Radio; and a leading community-based Web site,
SportingNews.com. Sporting News also is a leading publisher of sports
yearbooks, and is engaged in various wireless and iTV initiatives. Founded in
1886, Sporting News is the nation's first weekly sports publication.
Charlotte, NC-based ACBJ is the nation's largest publisher of metropolitan
business newspapers. For more information go to www.acbj.com and
www.sportingnews.com.

About Zumobi

Zumobi is a leading mobile media company that designs, develops and publishes
branded applications for next-generation smartphones. Zumobi's portfolio of
mobile applications comprises The Zumobi Network, which provides innovative
and comprehensive solutions for brands, media properties and consumers to
connect and engage. For more information, please visit www.Zumobi.com.

SOURCE Zumobi

Cara Jacobson of Edelman, +1-206-268-2203, cara.jacobson@edelman.com, for
Zumobi