Unwrap a Little Godiva Every Day With the Introduction of Godiva Chocolatier Gems(TM)

Unwrap a Little Godiva Every Day With the Introduction of Godiva Chocolatier
Gems(TM)
Godiva Unveils A New Line That Allows For A "Little" Taste of Godiva Anytime,
Anywhere

NEW YORK, Aug. 27 /PRNewswire/ -- This fall, Godiva Chocolatier is taking a
bold step to make its brand more affordable and accessible with the
introduction of Godiva Gems. These new, individually wrapped chocolates are
ideal for enjoying anytime, anywhere. Perfect for savvy shoppers who
appreciate the highest quality chocolate at an affordable price, the launch of
Godiva Gems will mark a ground-breaking moment in Godiva's history. In
addition to Godiva stores and department stores nationwide, Godiva Gems will
be available for the first time at a variety of convenient locations. New,
exciting points of sale for Godiva Gems include premium grocery stores such as
Safeway, Publix and Wegmans, making it possible for consumers to easily obtain
delicious Godiva chocolates.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090827/NY67216 )

"Godiva Chocolatier has been known for over 80 years as the leader in the
premium chocolate category," says Jim Goldman, President & CEO, Godiva
Chocolatier Worldwide. "Our delectable chocolates have traditionally been
packaged and sold primarily as gifts, and have been available only in
boutiques and department stores. With the launch of Godiva Gems, we have
broadened the availability and accessibility of our high quality chocolate.
This represents an exciting leap forward for Godiva and consumers, especially
in this challenging environment."

The collection features three varieties, Solid Gems, Caramel Gems and Truffle
Gems, all available in rich milk or dark chocolate. Each is packaged in a
jewel tone wrapper, making these colorful treats ideal for candy dishes at
home or at work.

Made with the finest cocoa and in keeping with Godiva's Belgian heritage,
Solid Gems are a decadent indulgence for any chocolate lover. For those
craving something special, the collection offers Caramel Gems, soft chewy
centers of caramel enrobed in chocolate that are just right for treating
yourself. Consumers can also enjoy Truffle Gems, featuring a sumptuously
smooth filling crafted in the tradition of Godiva's world renowned truffles.

Godiva Gems will be available in packages containing a single variety of
truffles, caramels or solids. At select premium grocers and specialty
retailers, consumers can purchase stand up bags for as low as $4.99 for a
range of 12-18 chocolates or $9.99 for a bag of 20-29 chocolates. In
addition, consumers can purchase Godiva Gems for casual gifting with a $15 box
available at department stores and online at www.Godiva.com/Gems. Godiva
stores will sell all of the Godiva Gems flavors in various packaging and price
points.

About Godiva
Godiva Chocolatier is recognized around the world as the leader in fine
chocolates. From its famous truffles and shell-molded chocolate pieces to its
European-style biscuits, gourmet coffees, and hot cocoa, Godiva Chocolatier
has been dedicated to excellence and innovation in the Belgian tradition for
over 80 years.

SOURCE Godiva Chocolatier

Alana Radmin, alana@alisonbrodpr.com, or Natalie Ferro,
natalie@alisonbrodpr.com, both of ALISON BROD PUBLIC RELATIONS,
+1-212-230-8000