T-Mobile USA Named Title Sponsor of the 2009 San José Mariachi and Mexican Heritage Festival Presented by Target

SAN JOSE, Calif.--(Business Wire)--
The San José Mariachi and Mexican Heritage Festival (SJMHF), the signature Latin
music destination event of Northern California, today announced T-Mobile USA,
Inc. as the title sponsor of this year`s annual event, which is celebrating its
18th year. The event will be known as The T-Mobile San Jose Mariachi and Mexican
Heritage Festival, Presented by Target.

As Title Sponsor, T-Mobile is affirming their commitment to the Hispanic and
diverse communities of the Bay Area and the shared vision of empowering academic
achievement through music education by contributing funds towards the Festival`s
music education initiatives.

The Festival`s Artistic Director, multiple GRAMMY winner Linda Ronstadt has
selected a programming theme which highlights the achievements of Mexican
American civil rights leader Cesar Chavez and the artistry of the music and
musicians of Mexican cinema. Among the artists performing at the Festival with
ties to Chavez` movement to improve the lives of farm workers are Joan Baez,
Carlos Santana, Los Lobos and Little Joe y La Familia. The mariachi artists
appearing at the Festival include Mariachi Cobre, Mariachi Los Camperos de Nati
Cano, Mariachi Azteca and Mariachi Tradicional de Nayarit. Mexican singer Aida
Cuevas, who is known as Mexico`s "Queen of Mariachi" will headline the
festival`s signature mariachi concert on September 26.

"We`re thrilled to welcome T-Mobile USA to our Festival familia," stated
Festival Executive Producer Marcela Davison Aviles. "We share a common
commitment to improving the lives of our children and community through music
education, and providing access to low income communities to culturally
relevant, standards based music instruction. Earned revenue from this annual
signature event supports our year-long music programs in the schools and local
community centers."

The Festival`s weeklong schedule includes a concert by Ms. Baez, a musical revue
entitled "Mariachi Goes to the Movies", celebrating Mexico`s "Golden Era" of
Mexican film and a rock concert with special guests Los Lobos, Carols Santana,
and Little Joe y La Familia appearing in a music tribute to Cesar Chavez.

The Festival provides a welcome community celebration in the midst of tough
economic times. Highlights also include free outdoor community concerts
presented by Target. The Festival schedule also includes educational workshops
in mariachi music, ballet folklorico, Mexican green building and design and, for
the first time, `slow food` Mexican cooking. Major funding for this year`s
festival is also provided by the City of San José and the San Jose Redevelopment
Agency. Festival ticket information is available at www.sjmariachifestival.com
or www.ticketmaster.com, or by calling 1-800-745-3000.

About the Mexican Heritage Corporation

The Mexican Heritage Corporation is the producer of the nation`s largest Mexican
American cultural celebration, The San Jose Mariachi and Mexican Heritage
Festival. MHC`s mission is to affirm, celebrate and preserve Mexico`s rich
cultural heritage and to showcase multicultural visual arts, performance arts
and cultural events. MHC realizes its mission with a multi-disciplinary
education and artistic program that celebrates Mexican culture and illuminates
and explores the diversity and influence of Mexican culture on other communities
worldwide through the visual, performing and media arts. For more information
visit www.mhcviva.org

About the San Jose Mariachi and Mexican Heritage Festival

Now in its 18th year, the San Jose Mariachi and Mexican Heritage Festival offers
a week-long schedule of music, cultural and educational events, drawing over
30,000 people annually. Throughout the years the Festival has presented a
variety of traditional, Latin alternative, pop and regional Mexican headline
artists in concert such as Linda Ronstadt, Aida Cuevas, Juan Gabriel, Marco
Antonio Solis, Los Lobos, Ozomatli, to name a few. The Festival is the
cornerstone of Mexican Heritage programming and the largest of its type in the
nation.

About T-Mobile USA, Inc.

Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. operation of Deutsche
Telekom AG`s Mobile Communications Business, and a wholly owned subsidiary of
T-Mobile International, one of the world`s leading companies in mobile
communications. By the end of the second quarter of 2009, almost 150 million
mobile customers were served by the mobile communication segments of the
Deutsche Telekom group - 33.5 million by T-Mobile USA - all via a common
technology platform based on GSM and UMTS, the world`s most widely used digital
wireless standards. T-Mobile`s innovative wireless products and services help
empower people to connect to those who matter most. Multiple independent
research studies continue to rank T-Mobile among the highest in numerous regions
throughout the U.S. in wireless customer care and call quality. For more
information, please visit http://www.T-Mobile.com. T-Mobile is a federally
registered trademark of Deutsche Telekom AG.

The Arnone Group
Jill Arnone, 408-298-8905
M: 408-315-5121
jilla@thearnonegroup.com

Copyright Business Wire 2009