Global Direct Marketing Company Guthy-Renker Announces New Co-CEOs and the Formation...

Global Direct Marketing Company Guthy-Renker Announces New Co-CEOs and the
Formation of Guthy-Renker Studios

PALM DESERT, Calif., Aug. 27 /PRNewswire/ -- Guthy-Renker, LLC today announced
the appointment of Ben Van de Bunt and Kevin Knee to Co-CEOs, as well as the
formation of Guthy-Renker Studios lead by Lenny Lieberman, board member and
CEO of Lieberman Productions, a wholly owned subsidiary of Guthy-Renker.

Reflecting the company's dedication to key market segments and continued
global growth, innovation and efficiency, Co-Presidents Ben Van de Bunt and
Kevin Knee will assume the role of Co-CEOs to oversee day-to-day management of
Guthy-Renker. Ben Van de Bunt will oversee all facets of marketing for current
and newly developed brands, including Proactiv(R), Meaningful Beauty(R) by
Cindy Crawford, In An Instant(TM) by Heidi Klum and Sheer Cover(R) with Leeza
Gibbons, among others. Kevin Knee will oversee business operations,
encompassing IT, finance, and international business units.

Guthy-Renker Studios is a new division formed to provide brand leadership from
creative marketing strategy in show production through innovation in product
development on all current and new brands.

Co-Founders Bill Guthy and Greg Renker will remain co-Chairmen of the Board of
Directors and will assume new roles within the organization that leverage the
individual, entrepreneurial strengths that built Guthy-Renker into a global,
multibillion dollar company today.

"Our rapid international growth, exploration of cutting edge digital
strategies, innovations in the highest quality product development and
award-winning show production are all fueled by the entrepreneurial spirit
that founded this company and each play a vital role in its continued success
and industry leadership," said Greg Renker.

"We're harnessing our greatest strengths in new ways. As a company that now
employs more than 3,000 people, we have the benefit of leveraging the
entrepreneurialism of our co-founders while continuing to advance our growth
as an enduring, global marketing company. Positioning ourselves to maintain
nimbleness in a rapidly changing marketplace and meeting needs of our
customers more quickly are goals we are committed to throughout each facet of
our business," said Ben Van de Bunt.

About Guthy-Renker
Established in 1988, Guthy-Renker is today one of the world's largest direct
response television companies with sales of more than $1.5 billion.

Originally launched as a television direct marketer by co-CEOs Bill Guthy and
Greg Renker, the independently-owned, vertically-integrated company has since
broadened its focus into every area of electronic retailing, making quality
products available to U.S. and international consumers through broadcast
television, cable and satellite, as well as internet, telemarketing, direct
mail, and retail channels.

SOURCE Guthy-Renker, LLC

Corrie Murphy, +1-310-581-6254, CMurphy@guthy-renker.com, or Cristina Benitez
Allen, +1-310-581-6327, callen@guthy-renker.com, both of Guthy-Renker, LLC