ERA Delivers Strategies for Direct-to-Consumer Success at the 2009 ERA D2C Convention

ARLINGTON, VA, Aug 27 (MARKET WIRE) --
With a robust educational agenda at the 2009 ERA D2C Convention,
September 13-15, 2009 in Las Vegas, the Electronic Retailing Association
(ERA), the leading trade association for direct-to-consumer commerce, is
providing attendees with proven strategies for succeeding in direct
response and digital marketing, and improving operations to enhance
profitability. The agenda also includes a symposium on Women in Business
on Sunday, as well as premier speakers and keynote addresses from talk
show host Montel Williams and marketing guru Andy Cohen on Monday and
Tuesday.

"This year we have expanded our educational agenda to more fully address
the trends and tactics our attendees -- industry veterans and new entrants
alike -- need to know about in order to succeed in the direct response
market," said Julie Coons, ERA's president and CEO. "We've amassed a slate
of speakers with impressive credentials, who will undoubtedly educate and
entertain in these interactive sessions."

The educational sessions are broken into three tracks, with most sessions
taking place on Sunday, September 13, at the Paris Hotel. The
tracks
include:

-- Direct Response Success - Sessions in this track will focus on how to
refine under-performing campaigns and craft the perfect offer, and discuss
when the use of celebrity endorsers justify the expense. Jeff Tuller,
president of Savvier, Inc., will host this session.
-- Digital Marketing Intelligence - Featuring notable speakers such as
CNBC regular Tom Cuthbert, president of Click Forensics Inc.; and Ken
Burke, chairman, founder and chief evangelist of MarketLive Inc.; these
sessions will separate cutting-edge best practices in online and mobile
marketing from the hype and provide attendees with revenue-generating
techniques for leveraging digital platforms.
-- Operations and Profitability - These sessions focus on subjects that
have the most immediate impact on a company's bottom line: how to operate a
direct-to-consumer retail business more efficiently and the tools and
services than can increase profitability. Among the featured speakers in
this track are Lee Swanson, president, Triton Technologies and ERA Chair-
Elect and David Howe, managing general partner at Enhanced Equity Fund LLP.

Women in Business Symposium

Also on Sunday, ERA will present the Women in Business Symposium, which
features female business leaders who have succeeded in the direct-response
market discussing how they got their start in the business. Among the
sessions will be a discussion with Paula Begoun, best-selling author and
CEO and founder of Paula's Choice Cosmetics and Beautypedia.com.

Premier Speakers

On Monday, September 14, and Tuesday, September 15, ERA will host
additional general education sessions and premier speakers Jack Myers, a
Madison Avenue media visionary and Oscar-nominated filmmaker, and Pinny
Gniwisch, a renowned Internet marketer and founder of online jewelry store
ice.com.

The full educational agenda -- including the dates and times of the
keynote presentations by Montel Williams and Andy Cohen -- can be found
online at http://www.D2Cshow.org/content/education.php. For more
information about the 2009 ERA D2C Convention, or to register, please
visit www.D2Cshow.org. Stay connected by following us on Twitter and
Facebook.

About the 2009 ERA D2C Convention

The Electronic Retailing Association's 2009 ERA D2C Convention is the 19th
annual show where the industry's top technology innovators, manufacturers,
buyers and marketers meet to learn about the hottest trends in the
direct-to-consumer marketplace and meet with partners and potential
customers to seal critical business relationships. The event will feature
more than 2,500 attendees and 125 exhibitors, a variety of educational
sessions on cutting-edge e-retailing strategies and expansive networking
opportunities, as well as a wide variety of events on the trade show
floor. For more information, please visit www.D2Cshow.org.

About the Electronic Retailing Association

Representing a more than $300 billion market, the Electronic Retailing
Association (ERA) is the only trade association in the U.S. and
internationally that represents leaders of the direct-to-consumer
marketplace, which includes members that maximize revenues through
electronic retailing on television, online and on radio. ERA strives to
protect the regulatory and legislative climate of direct response while
ensuring a favorable landscape that enhances e-retailers' ability to bring
quality products and services to the consumer. ERA members include some of
the industry's most prominent retail merchants, including Acorn
Corporation, eBay, Discovery Communications, Gaiam, Google, Guthy-Renker
Corporation, HSN, Jewelry Television, QVC, ShopNBC, and Thane. For more
information about ERA, please visit www.retailing.org.

Media Contact:
Brad Wills
Wills & Associates, Inc.
Tel. 301.767.1919
bwills@wills-pr.com

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