Vail Resorts, Inc. Promotes Heidi Kercher-Pratt to Vice President and Chief Marketing...

Vail Resorts, Inc. Promotes Heidi Kercher-Pratt to Vice President and Chief
Marketing Officer

BROOMFIELD, Colo., Aug. 27 /PRNewswire-FirstCall/ -- Vail Resorts, Inc. (NYSE:
MTN) announced today that Heidi Kercher-Pratt was promoted to vice president
and chief marketing officer, effective immediately. Kercher-Pratt fills the
role recently vacated by Derek Koenig. Kercher-Pratt joined Vail Resorts in
1996 as an assistant in the advertising department and, with this promotion,
will now oversee all of the marketing and sales efforts for the Company's
Mountain Division.

"Heidi's promotion is the result of a long and very successful career with our
Company," said Rob Katz, chief executive officer and chairman of Vail Resorts.
"With over a decade of experience at Vail Resorts, and a deep understanding of
our industry, Heidi is uniquely positioned to assume this leadership role and
to guide our Company's marketing and sales strategies during this critical
time, against the backdrop of a dynamic and constantly changing media
landscape and the current economic challenges."

As a Colorado native, Kercher-Pratt started skiing at Vail when she was 4
years old and since beginning her career with the company 13 years ago, has
held various positions in the Direct Marketing department, was the Director of
Marketing for Beaver Creek Mountain and the Director of Integrated Marketing
Services. She was promoted to Vice President of Corporate Marketing in 2008
and in addition to overseeing the Colorado and Summit pass programs since 2002
she was instrumental in the development of the recently launched Epic Season
Pass program, a revolutionary product in the travel industry. Kercher-Pratt
will report directly to Katz.

Kercher-Pratt was recently appointed to the Board of Directors for the
Colorado Tourism Office. She holds a bachelor's degree in
psychology/pre-medicine from the University of Colorado at Boulder and lives
in Broomfield with her husband and two daughters.

About Vail Resorts
Vail Resorts, Inc. is the leading mountain resort operator in the United
States. The Company's subsidiaries operate the mountain resorts of Vail,
Beaver Creek, Breckenridge and Keystone in Colorado, Heavenly in California
and Nevada, and the Grand Teton Lodge Company in Jackson Hole, Wyo. The
Company's subsidiary, Rock Resorts, a luxury resort hotel company, manages
casually elegant properties across the United States. Vail Resorts Development
Company is the real estate planning, development and construction subsidiary
of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the
New York Stock Exchange (NYSE: MTN) . The Vail Resorts company website is
http://www.vailresorts.com and consumer website is http://www.snow.com.

SOURCE Vail Resorts, Inc.

Investor Relations, Michelle Lang, +1-303-404-1819, mlang@vailresorts.com, or
Media Relations, Kelly Ladyga, +1-303-404-1862, kladyga@vailresorts.com, both
of Vail Resorts