Arbitron Inc. Announces Quarterly Cash Dividend

COLUMBIA, Md., Aug. 27 /PRNewswire-FirstCall/ -- Arbitron Inc. (NYSE: ARB)
today announced that its Board of Directors has approved the payment of a
quarterly cash dividend of $0.10 (ten cents) per common share ($0.40 per share
on an annualized basis). The dividend will be paid on or about October 1, 2009
to shareholders of record as of the close of business on September 15, 2009.

As of August 21, 2009, there were approximately 26,512,200 shares outstanding.

About Arbitron

Arbitron Inc. (NYSE: ARB) is a media and marketing research firm serving the
media - radio, television, cable, online radio and out-of-home - as well as
advertisers and advertising agencies. Arbitron's core businesses are measuring
network and local market radio audiences across the United States; surveying
the retail, media and product patterns of local market consumers; and
providing application software used for analyzing media audience and marketing
information data. The Company has developed the Portable People Meter(TM), a
new technology for media and marketing research.

Portable People Meter(TM) and PPM(TM) are marks of Arbitron Inc.

SOURCE Arbitron Inc.

Investor Contact: Thom Mocarsky, +1-410-312-8239, thom.mocarsky@arbitron.com,
Press Contacts: Didi Blackwood, +1-410-312-8523, didi.blackwood@arbitron.com,
or Jessica Benbow, +1-410-312-8363, jessica.benbow@arbitron.com, all of
Arbitron Inc.