JAKKS Pacific Unveils New and ImprovedEyeClops Night Vision Goggles, Handheld Mini Projector,and Stellar Electronics Line-Up for Holiday 2009

A big screen experience in the palm of your hand withEyeClops Mini Projector,
Big Action with Big Buck Hunter TV Games, and more

Critics Weigh In on the Line-Up
MALIBU, Calif.--(Business Wire)--
JAKKS Pacific, Inc. (Nasdaq: JAKK) created the Plug-It-In-and-Play TV Games
category in early 2002 and has since delivered a vast portfolio of award winning
electronic products incorporating cutting edge technology at mass price points.
JAKKS extends the innovation for 2009 with its new and improved EyeClops Night
Vision 2.0 Goggles, its tiny handheldEyeClops Mini Projector, and an entire
lineup of TV Games products that incorporate accelerometer-driven motion
technology and the latest trends in gaming at low price points.

"With our 2009 Interactive line-up, we are taking consumer electronics that are
typically expensive and out of reach for most families and making them available
in the toy aisle with fun, playable features and at an affordable price," said
John Ardell, Senior Vice-President of Interactive, JAKKS Pacific, Inc. "We are
very sensitive to how the tough economic environment is affecting families. The
EyeClops Mini Projector is a big screen entertainment experience that is
portable and affordable. Now families can have movie nights at home over and
over for the price of a family night out."

EyeClops Mini Projector

Ever wish you could watch movies on your bedroom ceiling or have a "drive in"
movie night at home with your friends? Play video games outside in a backyard
tent? Project your family vacation videos and slideshows on the side of your
house so the whole family can get in on the fun? Enjoy your favorite movies
while camping? Now it`s possible with the EyeClops Mini Projector, a big screen
TV experience that fits in the palm of your hand.

Cat Schwartz, eBay Gadget & Toy Director said of the EyeClops Mini Projector, it
is "cool, easy to use and the right price - adults are going to want one, too!"

"Bring the drive-in theater into your living room or project the big game in
your backyard. Tons of fun and a great value for the whole family," added
Elizabeth Werner, Chief Toy Officer, iVillage.com.

The EyeClops Mini Projector is pocket-sized and lightweight, so you can take it
anywhere indoors, outdoors and on-the-go, and it uses high powered LED
illumination to project movies, television shows, video games and more up to 60
inches in size from any multi-media device: DVD players, MP3 and video players,
digital cameras, video game consoles - including JAKKS` own Plug It In & Play TV
Games products! You can even route your cable or satellite box through the Mini
Projector and watch the big game outside while you BBQ! Included battery pack
runs on "D" batteries and provide 5+ hours of life, or one can get unlimited
power with the included DC adapter. Ages 8+ Suggested retail price: $99.99

EyeClops Night Vision 2.0 Goggles

In 2008, the EyeClops Night Vision 2.0 Goggles received multiple toy awards,
including nominations for Boys Toy of the Year and Most Innovative Toy of the
Year. For 2009 EyeClops Night Vision 2.0 retails for $20 less than last year and
will deliver an improved, action-styled, hand-held design and the power to see
with both eyes! And, of course, the new handheld Night Vision allows visibility
up to 50 feet in complete darkness. Covert operations…nocturnal maneuvers…with
EyeClops Night Vision, kids rule the night! Ages 8+ Suggested retail price
$59.99

"Thankfully the second gen is not only cheaper and better, but lets you look
creepy in comfortable binocular style," said Gizmodo.com, August 2009

"JAKKS Pacific continues to chug along with some nifty plug-and-play gaming
devices that show the company's advancing technologies….as well as some toys
that make me wish I was growing up a kid in this day and age," IGN.com, August
2009

Big Buck Hunter Pro TV Games

Lock and load as the #1 arcade hunting game comes to the Plug It In & Play TV
Games lineup! In addition to its authentic arcade action and pump action gun
styling, JAKKS Big Buck Hunter Pro TV Game blasts the competition and is the
only shooting game in the toy aisle to work on all standard and flat screen
televisions! Ages 8+, Suggested Retail Price: $39.99.

"The hardware is solid, the graphics are impressive for a self-contained TV
game, and the technology works well. This entire package is $40, which means
this is likely going to be a big seller for the holidays," ArsTechnica.com, June
2009

TV Games Motion

TV Games Motion games are a new video game line that combines JAKKS Plug It In &
Play TV Games technology with real accelerometer technology powering one of the
most popular trends in video gaming: motion games. With the reactive motion
controller, the gamer`s moves control the on-screen action as characters
replicate their movements in real time on the TV screen when they jump, wave,
and move around. The controller plugs into the A/V jacks of any standard TV and
contains multiple games in each controller, and no additional consoles or
cartridges are needed.

"If you have a SpongeBob maniac in your house and are looking for something new,
try the SpongeBob TV Motions Plug N Play Game," said Momfinds.com, August 2009.

Landing on shelves this fall, the TV Games Motion lineup includes Star Wars:
Clone Wars, SpongeBob SquarePants, Spider-Man, Disney Fairies, and Power Rangers
Ages 5+, Suggested Retail Price: $29.99.

TV Games Sing Scene

JAKKS brings the hot trend of music gaming to plug and play with the new Sing
Sceneline, which delivers a premium music game experience contained in a single
plug and play microphone. Sing to the hottest licensed Pop, Rock and Country
hits built right inside the microphone! Featuring the same voice & pitch scoring
software that`s in popular console music games, players can compete to hit the
right notes to rock out and win! Includes hits made famous by Rihanna, Fall Out
Boy, Alicia Keys, Carrie Underwood, Toby Keith, Taylor Swift and many more! As
with all TV Games products, no additional consoles or cartridges are needed.
Ages 8+, Suggested Retail Price: $29.99.

The new EyeClops and TV Games products are now available at specialty and mass
retailers. For more information, please go to www.eyeclops.com and
www.tvgames.com.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of toys
and consumer products, with a wide range of products that feature some of the
most popular children's toy licenses in the world. JAKKS` diverse portfolio
includes Action Figures, Art Activity Kits, Stationery, Writing Instruments,
Performance Kites, Water Toys, Sports Activity Toys, Vehicles,
Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role
Play, and Pet Toys and Accessories, sold under various proprietary brands
including JAKKS Pacific, Play Along, Flying Colors, Creative Designs
International, Road Champs, Child Guidance, Pentech, Funnoodle, Go Fly a Kite,
Color Workshop, JAKKS Pets, EyeClops, Plug It In & Play TV Games, Girl Gourmet,
Kids Only, Tollytots and Disguise. JAKKS is an award-winning licensee of several
hundred nationally and internationally known trademarks including Disney,
Nickelodeon, Warner Bros., World Wrestling Entertainment, Ultimate Fighting
Championship, Graco and Cabbage Patch Kids. JAKKS and THQ Inc. participate in a
joint venture that has worldwide rights to publish and market World Wrestling
Entertainment video games. For further information, visit www.jakks.com.

This press release may contain forward-looking statements (within the meaning of
the Private Securities Litigation Reform Act of 1995) that are based on current
expectations, estimates and projections about JAKKS Pacific's business based
partly on assumptions made by its management.These statements are not guarantees
of future performance and involve risks, uncertainties and assumptions that are
difficult to predict.Therefore, actual outcomes and results may differ
materially from what is expressed or forecasted in such statements due to
numerous factors, including, but not limited to, those described above,changes
in demand for JAKKS' products, product mix, the timing of customer orders and
deliveries, the impact of competitive products and pricing, and difficulties
with integrating acquired businesses.The forward-looking statements contained
herein speak only as of the date on which they are made, and JAKKS undertakes no
obligation to update any of them to reflect events or circumstances after the
date of this release. © JAKKS Pacific, Inc. All Rights Reserved.

© 2009 JAKKS Pacific, Inc. All rights reserved.

JAKKS Pacific, Inc.
Genna Rosenberg
(310) 455-6235
gennar@jakks.net
or
Anne-Marie Feliciano
(310) 455-6245
anne-marief@jakks.net

Copyright Business Wire 2009