PRISA Brings Talos as Investor to Unite Forces and Expand a Retail Media Network

PRISA and IBN to Conquer European and Latin American Markets

PRISA and Talos Partners Agree On Terms of Investment
NEW YORK, Aug. 27, 2009 (GLOBE NEWSWIRE) -- PRISA, the world's leading Spanish
and Portuguese entertainment, education and information media company, and
In-Store Broadcasting Network (IBN), the world's largest Retail Media company,
announced that they will form a partnership and 50/50 joint venture to build a
Retail Media network throughout Spain and Latin America.

PRISA has retained Violy and Company to assist with its strategic repositioning
plan, which includes finding strategic media and technology partners, and
transforming the company from a distribution-centric to a consumer-centric model
media platform.

In May 2009, Violy McCausland, the Principal of Violy and Company, introduced
PRISA to Talos Partners, whose chairman, Robert Brazell, is also the chairman of
IBN.

As a result, Talos Partners, a Merchant Bank headquartered in New York City,
announced that it would purchase up to 10 million shares of PRISA's treasury
stock representing a 4.5% stake in the media giant.

"PRISA has worked hard, especially during these past few months, in not just
understanding the future of the media industry, but also by showing that we can
be one of the leaders of the transformation that is required. The partnership
with IBN is an example of this type of 'out-of-the-box' thinking", said
Juan-Luis Cebrian, the CEO of PRISA.

Brazell, who has been openly critical of traditional media companies in books
and articles, said; "PRISA is the first intelligent, diversified, customer
centric, device agnostic, media group I have seen in ten years. PRISA has
successfully transitioned in the new media model and will continue to dominate
the modern Spanish speaking media for the next twenty years."

As for the Talos investment, "This PRISA partnership has moved all over our firm
during the past few months," said Brazell. "It began as a strategic partnership,
then migrated to our structured lending guys, and finally ended up with our
capital group. When our team presented the in-store media partnership, we became
more interested in PRISA's core business. The more we drilled down past vision
into technology and asset integration, the more we wanted to own part of this
business."

Stephen Norris, a co-founder of the Carlyle Group and currently a Talos board
member and member of the investment committee added: "The Latin media market,
which PRISA dominates, represents a substantial growth opportunity. We are very
bullish on Latin America and we feel like we get a double bump in value in Latin
American investments today; first we buy unlocked value; second we ride the
Latin growth wave."

Talos recognizes that PRISA is clearly undervalued. "We are most excited about
what we call 'hidden value'; the ability to grow without new cost. We see strong
growth across every business unit at PRISA and an aggressive technology plan to
integrate."

PRISA will benefit by having a new distribution channel for all of its radio and
television content, and by increasing its presence in the U.S. in partnership
with a company that shares its "Customer Centric" vision. "It's a perfect fit,"
says Robert Brazell.

PRISA, with more than 1,200 radio stations in 10 countries, and market
leadership in Spain, Colombia and Chile, will provide expertise and experience
in radio programming tailored to regional preferences, a broad news gathering
organization with seasoned editorial experience in 22 countries, and high
quality audiovisual production capacity in Spain, Portugal and the U.S.A.

IBN through its technology and delivery channels will facilitate contact with
consumers at the point-of-sale, where many purchasing decisions are made.

About Talos Partners

Talos Partners is a Merchant Bank headquartered in New York City. Talos owns and
operates several subsidiary companies including Talos Capital, Talos Pacific
Real Estate, and various Talos Special Opportunity Funds. The company has
offices in New York City, Chicago, and Los Angeles and investment partners in
Latin America and Europe. Talos is currently establishing offices in Hong Kong.

The firm is managed and operated by a renowned, diverse, accomplished group of
business and government leaders with proven track records. Talos is often known
for unique and creative investing and financial structure and strategic
combination of assets or businesses. Talos' investment charter includes small,
mid, and large cap companies with capital needs for growth or acquisition.
www.talospartners.com

About PRISA

PRISA is the world's leading Spanish and Portuguese-language business group in
the fields of education, information and entertainment. Present in 22 countries,
it reaches 43 million users through its global brands El Pais, 40 Principales,
Santillana and Alfaguara. It's presence in Brazil and Portugal and among the
growing Hispanic community in the U.S. has given the group an Ibero-American
dimension and has opened up a potential global market of 700 million people.
www.prisa.com

About In-Store Broadcast Network (IBN)

IBN is a pioneer and leader in the Retail Media. The company operates an
in-store digital network in nearly 15,000 grocery and chain drug stores in 200
markets throughout the U.S. and Canada and reaches more than 150 million people
multiple times each month at the point-of-sale. The company has foundation
intellectual property rights in the areas of in-store marketing technology,
shopper identification in the store, and shelf-based interactive video systems,
among others. IBN is also leading the way in the development of interactive
touch-sensitive shelf-based media. Their proprietary technology automates
store-level programming and allows for multi-channel (audio and video)
synchronization and comprehensive remote control, operation, and component
health monitoring. The IBN platform integrates multiple consumer 'touch points'
within the store to present seamless, relevant, customer-oriented content as an
informative, educational, and entertaining enhancement to the customer
experience in-store. www.ibnads.com

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CONTACT: Grupo PRISA - Spain
Communication
+34 91 330 10 79
comunicacion@prisa.es

MUNCmedia - New York
USA
Matthew Bird, President
+1 212 699 0999
matt.bird@muncmedia.com