New Boar's Head Chicken is Slow-Roasted from Homemade Recipe

SARASOTA, Fla., Aug. 28 /PRNewswire/ -- Using the simple techniques of
low-roasting temperatures, longer cooking times, and a blend of pan-simmered
market vegetables found in a homemade roast chicken recipe, Boar's Head
introduces EverRoast(TM) Oven Roasted Chicken Breast, making it possible for
modern-day, busy cooks to turn everyday meals into ones that taste like
they've spent hours preparing.

Boar's Head EverRoast Oven Roasted Chicken Breast, the modern-day equivalent
of homemade roasted chicken for busy cooks, is available nationwide beginning
this month in select supermarkets, gourmet stores and fine delicatessens
including North Carolina.

To make EverRoast Oven Roasted Chicken, Boar's Head, America's leading
manufacturer of deli meats and cheeses, starts with boneless, skinless chicken
breasts and takes the time overextended, busy cooks don't have and follows a
slow-roasted chicken recipe to achieve melt-in-the-mouth tenderness with a
homemade accent.

"We choose only the leanest and best hand-trimmed chicken breasts available,"
notes Boar's Head president Michael Martella, "and we try to accommodate
today's busy cooks."

Carrots, celery, onions, and parsley, the kinds of veggies that are used in a
homemade chicken recipe, form the seasoning blend of EverRoast Oven Roasted
Chicken, providing a distinctively homemade chicken flavor and an enticing
caramelized color.

Boar's Head EverRoast Oven Roasted Chicken Breast is expected to outsell all
sliced deli chicken, even the 104-year-old deli-provisions-company's own
impressive line of chicken cold cuts from All-American BBQ Chicken to Golden
Classic Chicken(R)Lemon Pepper(R)Chicken, and more.

The EverRoast Oven Roasted Chicken launch will include one of the company's
most ambitious sales-and-marketing endeavors, making its way to thousands of
supermarkets, independent delis, and food service establishments, complete
with national radio advertising and television spots on the Food Network and
Discovery Channel. In North Carolina's Lowes Foods, Piggly Wiggly and Harris
Teeter stores, in-store selling events will allow consumers to sample the
chicken by itself and in time-saving recipes that busy cooks can make at home
(see boarshead).

This fall, consumers will see the iconic pink ribbon on EverRoast Oven Roasted
Chicken labels at the delicatessen counter for October's Breast Cancer
Awareness Month, supporting Susan G. Komen for the Cure. "It is one of dozens
of campaigns we designed to get people thinking about healthy eating," says
RuthAnn La More, Boar's Head Director of Communications. "EverRoast Chicken is
our 30th product to be certified by the American Heart Association."

For more information on and recipes using Boar's Head products, including
EverRoast, visit www.boarshead.com.

Gail Greco, Communications, Boar's Head Provisions Co., Inc., +1-941-955-0994

SOURCE Boar's Head

Gail Greco, Communications, of Boar's Head Provisions Co., Inc.,
+1-941-955-0994