NBC Universal and Gas Station TV Form Strategic Content and Advertising Partnership
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NBC Universal and Gas Station TV Form Strategic Content and Advertising Partnership Gas Station TV Chosen to Provide NBC Content to 30 million Viewers On-the-Go NEW YORK, Aug. 31 /PRNewswire/ -- NBC Everywhere, the out-of-home unit of NBC Universal, and Gas Station TV, the largest provider of entertaining and informative TV at the pump, today announced the formation of a new exclusive strategic advertising and content partnership that brings NBCU content to gas stations across the country. This strategic partnership creates a platform that enables advertisers to extend their messaging to a mass audience in communities across the country. Beginning today, Aug. 31, 2009, NBCU content will be seen by more than 30 million viewers each month during their routine weekly visit to the pump. "As we focus our efforts on key strategic platforms in the alternative media space, gas stations are a top priority. Our new partnership with Gas Station TV, the clear leader in the fuel platform, combines content from one of the world's leading media and entertainment companies, NBC Universal, with the dominant leader in the space," said Mark French, SVP and GM, NBC Everywhere. "This move mirrors our advertisers' desire for additional scale adjacent to NBCU's premium content, and allows us to provide the capabilities and Nielsen-confirmed metrics that our clients are looking for, while giving our consumers the best content and technology available in the space." Gas Station TV offers coveted access to consumers when they are in the ideal position to act on marketing messages in more than 100 U.S. DMAs including New York, Los Angeles, Chicago, and Philadelphia. GSTV will continue to lead all sales efforts, with NBC as the exclusive local sales agent providing their strong local television presence in major DMAs. "Gas Station TV continues to be sought out by the top advertisers due to our reach and ability to conduct both national and local campaigns," said Gas Station TV CEO David Leider. "We chose NBC as our partner as they are the only major network truly committed to giving their loyal viewers the quality programming they enjoy--and now expect--when they are away from the home." This relationship will also bring a new level of viewing experience to Gas Station TV customers, and additional reach and marketing opportunities for advertisers. Each television screen will feature a four and a half minute combination of local and national NBCU content including news, primetime, late night and cable, in addition to Gas Station TV's sports content from ESPN and local weather from AccuWeather. The only gas station network with verified audience measurement by Nielsen Media Research, Gas Station TV reaches over 800 US cities and broadcasts to over 1,000 stations. In addition, Gas Station TV's technology provides unique digital capabilities including geographic targeting down to the station and time of day. "Like cinema and transit, gas is a distinct, essential and effective media category for helping our brands reach their target audiences," said Jenny Davidson, GlaxoSmithKline Consumer Healthcare Senior Manager Shopper Marketing, Walmart team. "We are looking forward to the advantages this partnership will bring to market with new content, brand integration and ultimately, building brand equity." For more information, please visit http://www.gstv.com and www.nbcumv.com. About Gas Station TV (http://www.gstv.com) Gas Station TV (GSTV) is the largest provider of entertaining and informative TV at the pump. GSTV delivers national video distribution with hyper-local targeting, motivating a captive mass audience near purchasing opportunities. GSTV connects with captive consumers for four to five minutes during a natural pause point in their day. GSTV bridges the gap between television, mobile and Internet with its unique technology and ability to drive consumers to take action. GSTV can geo target by time of day and location, down to an individual station. Programming includes exclusive news and entertainment segments from NBC, sports from ESPN, and local weather from AccuWeather. A proven tool for driving business for advertisers and increasing the revenue stream for gas retailers, GSTV currently broadcasts to over 100 U.S. DMAs at leading gas retailers. GSTV is the preferred at-the-pump media partner for the nation's premier gas retailers. GSTV is the only digital TV network at the pump with Nielsen Media Research-verified viewership, demographics, dwell time, network size and recall, providing media buyers confidence in GSTV commercial airtime purchases. Please visit http://www.gstv.com for more information, follow us on Twitter @GasStationTV, or find us on Facebook http://facebook.com/GasStationTV. About NBC Universal NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80 percent owned by General Electric and 20 percent owned by Vivendi Universal. SOURCE Gas Station TV Leah Haran, PR for Gas Station TV, +1-248-304-1417, Haran@airfoilpr.com; Jennifer Vessio, NBC Universal, +1-212-664-4609, Jennifer.Vessio@nbcuni.com
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