NBC Universal and Gas Station TV Form Strategic Content and Advertising Partnership

Mon Aug 31, 2009 9:33am EDT

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NBC Universal and Gas Station TV Form Strategic Content and Advertising
Gas Station TV Chosen to Provide NBC Content to 30 million Viewers On-the-Go

NEW YORK, Aug. 31 /PRNewswire/ -- NBC Everywhere, the out-of-home unit of NBC
Universal, and Gas Station TV, the largest provider of entertaining and
informative TV at the pump, today announced the formation of a new exclusive
strategic advertising and content partnership that brings NBCU content to gas
stations across the country. This strategic partnership creates a platform
that enables advertisers to extend their messaging to a mass audience in
communities across the country. Beginning today, Aug. 31, 2009, NBCU content
will be seen by more than 30 million viewers each month during their routine
weekly visit to the pump.

"As we focus our efforts on key strategic platforms in the alternative media
space, gas stations are a top priority. Our new partnership with Gas Station
TV, the clear leader in the fuel platform, combines content from one of the
world's leading media and entertainment companies, NBC Universal, with the
dominant leader in the space," said Mark French, SVP and GM, NBC Everywhere.
"This move mirrors our advertisers' desire for additional scale adjacent to
NBCU's premium content, and allows us to provide the capabilities and
Nielsen-confirmed metrics that our clients are looking for, while giving our
consumers the best content and technology available in the space."

Gas Station TV offers coveted access to consumers when they are in the ideal
position to act on marketing messages in more than 100 U.S. DMAs including New
York, Los Angeles, Chicago, and Philadelphia. GSTV will continue to lead all
sales efforts, with NBC as the exclusive local sales agent providing their
strong local television presence in major DMAs.

"Gas Station TV continues to be sought out by the top advertisers due to our
reach and ability to conduct both national and local campaigns," said Gas
Station TV CEO David Leider. "We chose NBC as our partner as they are the only
major network truly committed to giving their loyal viewers the quality
programming they enjoy--and now expect--when they are away from the home."

This relationship will also bring a new level of viewing experience to Gas
Station TV customers, and additional reach and marketing opportunities for
advertisers. Each television screen will feature a four and a half minute
combination of local and national NBCU content including news, primetime, late
night and cable, in addition to Gas Station TV's sports content from ESPN and
local weather from AccuWeather.

The only gas station network with verified audience measurement by Nielsen
Media Research, Gas Station TV reaches over 800 US cities and broadcasts to
over 1,000 stations. In addition, Gas Station TV's technology provides unique
digital capabilities including geographic targeting down to the station and
time of day.

"Like cinema and transit, gas is a distinct, essential and effective media
category for helping our brands reach their target audiences," said Jenny
Davidson, GlaxoSmithKline Consumer Healthcare Senior Manager Shopper
Marketing, Walmart team. "We are looking forward to the advantages this
partnership will bring to market with new content, brand integration and
ultimately, building brand equity."

For more information, please visit http://www.gstv.com and www.nbcumv.com.

About Gas Station TV (http://www.gstv.com)
Gas Station TV (GSTV) is the largest provider of entertaining and informative
TV at the pump. GSTV delivers national video distribution with hyper-local
targeting, motivating a captive mass audience near purchasing opportunities.
GSTV connects with captive consumers for four to five minutes during a natural
pause point in their day. GSTV bridges the gap between television, mobile and
Internet with its unique technology and ability to drive consumers to take
action. GSTV can geo target by time of day and location, down to an individual
station. Programming includes exclusive news and entertainment segments from
NBC, sports from ESPN, and local weather from AccuWeather. A proven tool for
driving business for advertisers and increasing the revenue stream for gas
retailers, GSTV currently broadcasts to over 100 U.S. DMAs at leading gas
retailers. GSTV is the preferred at-the-pump media partner for the nation's
premier gas retailers. GSTV is the only digital TV network at the pump with
Nielsen Media Research-verified viewership, demographics, dwell time, network
size and recall, providing media buyers confidence in GSTV commercial airtime
purchases. Please visit http://www.gstv.com for more information, follow us on
Twitter @GasStationTV, or find us on Facebook

About NBC Universal
NBC Universal is one of the world's leading media and entertainment companies
in the development, production, and marketing of entertainment, news, and
information to a global audience. Formed in May 2004 through the combining of
NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a
valuable portfolio of news and entertainment networks, a premier motion
picture company, significant television production operations, a leading
television stations group, and world-renowned theme parks. NBC Universal is 80
percent owned by General Electric and 20 percent owned by Vivendi Universal.

SOURCE  Gas Station TV

Leah Haran, PR for Gas Station TV, +1-248-304-1417, Haran@airfoilpr.com;
Jennifer Vessio, NBC Universal, +1-212-664-4609, Jennifer.Vessio@nbcuni.com
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