Fox Soccer Channel and Fox Sports en Espanol Renew 'Every Goal Saves A Life' Campaign...
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Fox Soccer Channel and Fox Sports en Espanol Renew 'Every Goal Saves A Life'
Campaign With Malaria No More
Channels Extend Their Pledge for the 2009-2010 Season To Fight Malaria with FC
Barcelona and Malaria No More
LOS ANGELES and NEW YORK, Aug. 31 /PRNewswire-USNewswire/ -- Tonight Fox
Soccer Channel and Fox Sports en Espanol will announce their renewed
partnership with FC Barcelona and Malaria No More to end malaria deaths
through the Every Goal Saves A Life / Cada Gol Salva una Vida campaign during
Fox Football Fone-In, Fox Soccer Channel's weekly call-in show beginning at 7
p.m. ET.
In addition, the networks are releasing a new public service announcement
about the campaign to raise awareness about malaria and reinforce their
commitment to fighting the disease. Launched in August 2008, the Every Goal
Saves A Life campaign provides an African family with a $10 mosquito net for
every goal scored in a live broadcast on either network. To date, Fox Soccer
Channel and Fox Sports en Espanol have raised more than $22,000 for
life-saving mosquito nets.
In addition to raising funds, Fox Soccer Channel and Fox Sports en Espanol
will continue to raise awareness about malaria in several ways:
-- Fox Soccer Channel and Fox Sports en Espanol will regularly air the
new
public service announcement to promote their "Every Goal Saves a
Life" campaign.
-- The Fox Soccer Channel and Fox Sports en Espanol websites -
foxsoccer.com and foxsportsla.msn.com - will host a video detailing
the
network's continued commitment to FC Barcelona and Malaria No More.
-- Fox Football Fone-In will reveal the goals-to-nets tally each week to
viewers, and inform soccer fans how they can join the cause.
-- The networks' websites will track the progress of goals scored and
nets raised during the campaign.
-- Network hosts will share campaign details during game telecasts and
encourage fans to join in the fight against malaria.
"Fox Soccer Channel and Fox Sports en Espanol are two of the biggest names in
the world of soccer and they're using their channels to save lives," said
Scott Case, CEO of Malaria No More. "They know the fans of the world's most
popular sport are ready to join the winning team and help us reach our goal of
ending malaria deaths in Africa."
The announcement of Fox Soccer Channel and Fox Sports en Espanol's renewed
pledge to support the campaign comes on the heels of a distribution of 1,500
mosquito nets at the FC Barcelona Foundation's XICS youth center in Richard
Toll, Senegal. The nets were secured with funds from the Every Goal Saves a
Life campaign.
About Malaria No More
Malaria No More is determined to end malaria deaths in Africa--and we're
helping the world get it done. We use breakthrough communications, global
advocacy and smart investments to help us reach our goal: providing universal
access to malaria interventions by the end of 2010 and ending deaths by 2015.
Every 30 seconds a child dies from malaria, but a simple net can save lives.
Find out how you can help at www.MalariaNoMore.org.
About Fox Soccer Channel
Fox Soccer Channel offers the most comprehensive coverage of world-class
soccer available in the United States, including England's Barclays Premier
League, Italy's Serie A, Major League Soccer, Women's Professional Soccer, the
Argentine First Division and the Australian Hyundai A-League, as well as such
global tournaments as the English FA Cup, FIFA Club World Cup, CONCACAF
Champions League(TM) and 2010 FIFA World Cup(TM) qualifiers. Fox Soccer
Channel serves as the primary U.S. television destination for the UEFA
Champions League, with additional coverage on a number of other Fox-affiliated
networks. The Official Broadcast Partner of the United States Youth Soccer
Association, Fox Soccer Channel also televises the United Soccer Leagues and
NCAA Division I college men's and women's soccer. The Nielsen-rated channel
reaches more than 34 million cable and satellite households nationwide. For
more information, visit America's most visited online soccer destination at
foxsoccer.com.
About Fox Sports en Espanol
Reaching more than 14 million cable and satellite households in the country,
of which over 5 million are U.S. Hispanic Households, Fox Sports en Espanol is
the leader in Spanish-language sports media. We feature premier soccer
programming with exclusive coverage of the top leagues and tournaments in
Latin America and Europe; coverage of the Major League Baseball regular
season, All-Star Game, American League Championship Series and World Series;
championship boxing and UFC(R) and mixed-martial arts across four compelling
media platforms. With more than 1,600 hours of live and exclusive programming,
a robust web site brimming with streaming video and portable content from FSE
Movil, we are and will continue to be the first name in the U.S. Hispanic
sports space. For more information, visit Fox Sports en Espanol online at
foxsportsla.msn.com.
Media Contacts:
Malaria No More: Erica Lichtenberger, Malaria No More, 212-710-5891,
erica.lichtenberger@malarianomore.org
FSC: Chelsea Hettrick, mPRm Public Relations, 323.933.3399 ext. 4261,
chettrick@mprm.com
FSE: Melissa Carrion, The Jeffrey Group, 212.620.4100 ext. 313,
mcarrion@jeffreygroup.com
SOURCE Malaria No More
Erica Lichtenberger of Malaria No More, +1-212-710-5891,
erica.lichtenberger@malarianomore.org; Chelsea Hettrick, mPRm Public
Relations, +1-323-933-3399 ext. 4261, chettrick@mprm.com, for Fox Soccer
Channel; or Melissa Carrion, The Jeffrey Group, +1-212-620-4100 ext. 313,
mcarrion@jeffreygroup.com, for Fox Sports en Espanol
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