Barry Schuler, Managing Director of DFJ Growth Fund (former Chairman/CEO of AOL)Joins MyShape Inc. Board of Directors

MyShape Revolutionizes Online Shopping with New Personal Shop Features, Social
Shopping, Expert Measurement System
GLENDALE, Calif.--(Business Wire)--
MyShape (www.myshape.com), the only Personal Shop for women on the web,
announced today that Barry Schuler, Managing Director of DFJ Growth Fund, has
joined the Board of Directors of MyShape Inc. MyShape as part of its expansion
strategy has secured its third VC round of funding led by DFJ Growth Fund which
specializes in expansion stage companies that are deemed to have $1B+ potential.
This round also includes follow on investment by Draper Fisher Jurvetson, Tenaya
Capital (formerly Lehman Brothers Venture Partners), Pasadena Angels and Tech
Coast Angels.

According to Barry Schuler, "We believe MyShape is on the leading edge of the
next wave of ecommerce. The Personal Shop offers consumers a breakthrough
experience that makes online apparel shopping extremely convenient and solves
the biggest problem buyers face-`will it fit?`" Schuler is the former
Chairman/CEO of America Online Inc. (AOL) and is considered one of the pioneers
of the Internet. His experience in ecommerce dates back to the earliest
interactive shopping products including "2Market" and the breakthrough AOL
Shopping Channel.

MyShape offers each member her very own Personal Shop-offering a rich assortment
of fashions that flatter her shape, match her measurements and reflect her style
from over 200 designers, who now have a unique channel to customers.

"We are now set to significantly scale our marketplace and partnerships
throughout the industry," said MyShape CEO, Louise Wannier. "We are thrilled to
have Barry Schuler, former Chairman/CEO of AOL, on our board with his record as
a key visionary for the Internet."

MyShape has continued its rapid growth momentum with a 5x growth over the past
14 months. With nearly 700,000 members, MyShape`s average order size is double
the industry average with a repeat business up over 50%. The Personal Shop
consistently delivers what the shopper really wants supported by a 98% customer
satisfaction rating.

New cutting edge social shopping allows members to invite friends to shop and
comment on their selections just like they would offline. The "Outfit Builder"
lets shoppers mix and match looks to create an outfit and see what others have
created. Style Me is a destination for personalized style know-how, featuring a
range of insider information, from adapting international runway trends for each
shape to helping women develop their own signature style. A shop by designer
feature previews an expanded list of new fashion brands.

MyShape`s new revolutionary, user-friendly expert measuring system allows
members to enter in a few key measurements with an animated guide-instantly
predicting the rest of their body measurements and cutting total measurement
time to mere minutes. Insights were collected from MyShape`s database, the
largest collection of women`s measurements, style and fit preferences.

About MyShape

MyShape is the only Personal Shop for women on the web. An innovative women`s
fashion shopping site, MyShape provides each member with her own Personal Shop
filled with clothing that matches her measurements, body shape, and fashion and
fit preferences. The Personal Shop and the ShapeMatch systems are protected by
international patents. MyShape reaches millions of women to provide them with an
effortless way to shop for apparel that fits and flatters. For more information,
visit http://www.myshape.com/.

Inspiring Minds Communications
Norma Kelly, 818-509-0575
nkelly@inspiringmindscom.com
or
Carla Sameth, 626-564-0163
carla@inspiringmindscom.com

Copyright Business Wire 2009