Louis Moinet Announces Limited Edition Twintech Chronograph Watch Inspired by UNC Head Coach Butch Davis

Coach Davis to Wear Signature Timepiece along the Sidelines and Auction for
Charity at Season`s End
RESEARCH TRIANGLE PARK, N.C.--(Business Wire)--
Louis Moinet North America , which safeguards the 200 year old legacy of
renowned watchmaker Louis Moinet, today announced it is offering a limited
edition of 20 Twintech Chronograph luxury timepieces inspired by the University
of North Carolina`s Head Football Coach Butch Davis and the UNC tradition.
Currently, no more than 1,000 Louis Moinet watches are created in a single year.

Coach Davis will be wearing one of the limited edition watches, which showcases
a Carolina-inspired dial, along the sidelines throughout the 2009 season
starting September 5 at home against The Citadel. At the end of the season,
Coach Davis` watch will be auctioned off to the highest bidder on
TarHeelBlue.com and all proceeds will go to the SECU Family House, which
provides a home-away-from-home for families with an adult patient being treated
for a critical illness or injury at UNC Hospitals or its affiliated clinics.

"While the Louis Moinet company is recognized worldwide as expert watch makers,
Louis Moinet North America is headquartered right here in the Triangle. I am
proud to be wearing their Twintech Chronograph this season. I love wearing this
magnificent watch and it is great to partner with an international company so
interested in working within their local community. I`m also thrilled that this
partnership will benefit Chapel Hill`sSECU Family House as a result of the
auction," said Coach Davis.

To bring this collection to market, Louis Moinet partnered with Tar Heel Sports
Properties, a property of Learfield Sports, which owns and manages the
multimedia rights for the University of North Carolina Athletics.

"Much like Louis Moinet, Coach Davis and UNC-CH exemplify excellence and
integrity - these qualities are what drew us to create the collection. With only
20 watches available throughout the world, we see this as a truly unique
timepiece for any watch connoisseur or Carolina supporter," said Michael
Brader-Araje, president of Louis Moinet North America.

Brader-Araje has long-standing ties within the Carolina community, having served
on numerous advisory boards within UNC-CH. He is also a strong supporter of The
Rams Club as a full educational scholarship donor.

The watches, which will be available in October, are priced at $9,900 each.
Louis Moinet is accepting pre-orders at www.NCTimepiece.com or by calling
866-703-1806. Individuals placing pre-orders will have the rare opportunity to
choose the production number of their watch (out of the limited edition of 20),
subject to availability.

About Louis Moinet Timepieces

Louis Moinet was a renowned expert in the creation of fine timepieces, many of
which were acquired by the wealthiest and most influential people throughout the
Western world, including Thomas Jefferson, Napoleon, James Monroe and King
George IV. In 1848, Moinet wrote his famous Traité d´Horlogerie (Treatise on
Watchmaking), which is still regarded as one of the world`s most comprehensive
and skillfully written books on the subject. Today, a limited supply of Louis
Moinet timepieces is available for esteemed watch collectors and connoisseurs.
For more information on Louis Moinet`s exclusive collection of luxury
timepieces, please visit www.LMTime.com.

Crossroads Public Relations for Louis Moinet
Cindy Akus, 919-414-6082; cakus@crossroadspr.com

Copyright Business Wire 2009