New Call Center Helps Ovarian Cancer Patients Cope With Challenges of Diagnosis

L'Oreal Paris and Ovarian Cancer Research Fund team up with CancerCare to
launch 'Hope Line' for women diagnosed with ovarian cancer

NEW YORK, Sept. 1 /PRNewswire/ -- Women with ovarian cancer can now find
immediate assistance to better cope with their diagnosis by calling
877-OV-HOPE-1 (877-684-6731), a new, free telephone counseling and referral
service launched today by a unique partnership: L'Oreal Paris and its
charitable partner, the Ovarian Cancer Research Fund (OCRF), and CancerCare, a
national non-profit which provides free counseling and education services to
individuals and families affected by cancer.

"Any cancer diagnosis is a frightening and stressful experience that can be
difficult to cope with," noted Rosalie Canosa, director of program services
for CancerCare. "When the diagnosis is ovarian cancer, too many women have no
place to turn for help with the emotional and practical impact of their
situation."

Ovarian cancer is the eighth most common cancer among U.S. women. This year,
approximately 22,000 women will be diagnosed, and nearly 15,000 will lose
their lives to the disease, according to the National Cancer Institute. While
five-year survival rates exceed 90 percent in early-stage diagnoses, there is
no effective early-stage test for the disease, which often is not diagnosed
until it reaches an advanced stage, when it is far more difficult to treat
successfully.

"Now, with the L'Oreal Paris OCRF Hope Line, women facing ovarian cancer can
have their questions answered and find the resources they require to ensure
they receive the best care possible," said Canosa.

"We at L'Oreal Paris are deeply committed to providing tangible hope for women
battling ovarian cancer," said Karen T. Fondu, president of the L'Oreal Paris
Division of L'Oreal USA, Inc. "With the L'Oreal Paris OCRF Hope Line, we hope
to continue to work to improve the five-year survival rate for women and
provide support along the way."

"OCRF and our dedicated corporate partner, L'Oreal Paris, have been working
together for over 12 years to empower women, and to give them hope when they
face a diagnosis of ovarian cancer," said Elizabeth Howard, CEO of OCRF. "By
joining forces with CancerCare and creating the call center, we are all better
able to help women across the United States."

L'Oreal Paris and OCRF generously funded the Hope Line, which is staffed by
CancerCare's professional oncology social workers. The Hope Line operates
Monday through Friday, 9 a.m. to 5 p.m. Eastern Time.

For more information about the L'Oreal Paris OCRF Hope Line, contact Jeanie M.
Barnett, CancerCare director of communications, at 212-712-6137; or email
jbarnett@cancercare.org.

About CancerCare
CancerCare is a national non-profit organization that provides free,
professional support services to anyone affected by cancer: people with
cancer, caregivers, children, loved ones, and the bereaved. CancerCare
programs - including counseling, education, financial assistance and practical
help - are led by professional oncology social workers and are completely free
of charge. Founded in 1944, CancerCare now provides individual help to more
than 100,000 people each year, and has more than one million unique visitors
annually to its websites. For more information, call 1-800-813-HOPE (4673) or
visit www.cancercare.org.

About L'Oreal Paris
The L'Oreal Paris Brand Division of L'Oreal USA, Inc. is a total beauty care
company that combines the latest in technology with the highest in quality for
the ultimate in luxury beauty at mass. The L'Oreal Paris brand encompasses
the four major beauty categories - haircolor, haircare, skincare and cosmetics
- and includes such well-known brands as Preference and Excellence haircolors;
VIVE Pro, Studio Line, and L'Oreal Kids haircare; Revitalift, Age Perfect,
Skin Genesis, Sublime Bronze and Men's Expert skincare; Colour Riche, True
Match, Bare Naturale, Infallible cosmetics collections, a portfolio of mascara
including Voluminous, Double Extend and Telescopic among many others, and the
HIP High Intensity Pigments line. For more information on L'Oreal Paris and
its brands, and to get comprehensive, personalized beauty information from the
experts, visit www.lorealparis.com.

L'Oreal Paris is dedicated to women around the world and the company has been
inspired to give back and make a difference in their lives. In 1997, L'Oreal
Paris made a long-term commitment to raising awareness and funds for ovarian
cancer. To date, L'Oreal Paris has helped raise more than $18 million dollars
to further research and build awareness with fundraising efforts such as the
L'Oreal Legends Gala and L'Oreal's annual "Color of Hope" cosmetics
collection.

For more information, please visit www.lorealcolorofhope.com.

About the Ovarian Cancer Research Fund
OCRF is the leading independent organization in the U.S. dedicated to
advancing ovarian cancer research. OCRF was founded in 1994 by Sol Schreiber
to honor the memory of his wife Ann, a distinguished public administrator, and
her courageous five-year battle with ovarian cancer. Under the leadership of
Liz Tilberis, the beloved late editor-in-chief of Harper's Bazaar, OCRF gained
national prominence as an organization committed to changing the course of
this deadly disease. Since 1998, OCRF has awarded over $30 million in grants
to researchers across the country. For more information, visit www.ocrf.org
or call 212-268-1002.

SOURCE CancerCare

Jeanie M. Barnett, of CancerCare, +1-212-712-6137, jbarnett@cancercare.org