Wendy`s Helps Fight Diabetes
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Local Stores Donate Close to $700,000 since 1996 AUSTIN, Texas--(Business Wire)-- Pisces Foods, the local Wendy`s Franchise based in Austin, continued their charitable work in the community by raising over $72,000 this year for the Austin chapter of the Juvenile Diabetes Research Foundation (JDRF). Since 1996, Pisces Foods has donated close to $700,000 to the JDRF. 2009`s donation was raised through a one-month promotion beginning in mid-July in which customers at participating Austin area Wendy`s restaurants could purchase a Frosty Coupon Book for $1.00. Each book included four (4) coupons, good for either a Free Small Frosty or $1 off any Frosty product, including Wendy`s new Coffee Toffee Twisted Frosty and Frosty-Cino. Customers have been very excited about the value of the Frosty Coupon Book, where for only $1.00 they receive four (4) free Frosty`s. Proceeds from the sale of each coupon book went to the JDRF. The promotion was initiated in 1996 by Pisces Foods where customers could purchase a Frosty pin-up for $1.00. Since then, the program has expanded to include the sale of the Frosty Coupon books to draw on the popularity of Wendy`s signature Frosty and to maximize the donation. "I want to personally thank all of our customers who purchased a Frosty Coupon book this year," said Dave Near, Co-Owner of Pisces Foods. "We strive to keep Dave Thomas` ideas and beliefs at the heart of the Wendy's culture. One thing that Dave believed was that everyone has a responsibility to give something back. We agree, and being a diabetic myself, I understand the urgency to help find a cure for this disease. The sale of the Frosty Coupon Books was just one way of giving back to our community." Pisces Foods owns and operates 31 Wendy`s Restaurants throughout the greater Austin area. Ron Foth Advertising Jason Near, 512-751-1084 or Missy Weiss, 614-888-7771 Copyright Business Wire 2009
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