Mazda Reports Best Sales Month of the Year

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Tue Sep 1, 2009 2:17pm EDT

Best August Ever for MAZDA3 AND MAZDA5





IRVINE, Calif., Sept. 1 /PRNewswire/ -- Propelled by the Federal government's
"Cash for Clunkers" (CARS) program, Mazda North American Operations (MNAO)
today reported its best sales month of the year and best August since 2003. 
August 2009 sales of 26,542 represented an increase of 12.1 percent versus
August of 2008, and up 20.7 percent on a daily selling rate (DSR) basis (26
selling days in August compared to 28 in 2008).  

"Cash for Clunkers brought customers back to the showrooms in volumes we
haven't seen in nearly 18 months," said Jim O'Sullivan, MNAO president and
CEO.  "Nearly every manufacturer with a qualifying vehicle saw a lift for the
month.  We're hopeful that we've turned the corner and that better times are
ahead for the industry." 

The all-new 2010 MAZDA3 and multi-activity vehicle MAZDA5 led the way with
sales increases of 33.3 percent (43.5 DSR) and 44.9 percent (56.1 DSR)
respectively.  Both vehicles set best-ever August sales records.  

Fifty-eight percent of the Mazdas sold under the Cash for Clunkers program
were MAZDA3s, the company's most fuel-efficient vehicle.  Additionally, the
program has driven MAZDA5 availability down to its lowest level ever, as
demand has outstripped supply in many areas of the country.

Also reporting strong sales for the month were Mazda's full lineup of SUVs, as
the CX-7, CX-9 and Tribute all turned in their best sales performances of
2009.

Headquartered in Irvine, Calif., Mazda North American Operations oversees the
sales, marketing, parts and customer service support of Mazda vehicles in the
United States, Canada and Mexico through nearly 900 dealers.  Operations in
Canada are managed by Mazda Canada, Inc., located in Ontario, and in Mexico by
Mazda Motor de Mexico in Mexico City.



                     Mazda North American Operations -  August 2009

                         Month-To-Date                   Year-To-Date
                         -------------                   ------------

                 August  August   %    % MTD    August  August   %     % YTD
                  2009    2008  Change   DSR     2009    2008  Change    DSR
                  ----    ----  ------   ---     ----    ----  ------    ---

    Mazda3      14,619  10,970  33.3%   43.5%   69,606  84,227 (17.4)% (16.2)%
    Mazda5       1,919   1,324  44.9%   56.1%   14,266  14,637  (2.5)%  (1.1)%
    Mazda6       3,349   3,010  11.3%   19.8%   23,514  38,543 (39.0)% (38.1)%
    MX-5 Miata     729   1,052 (30.7)% (25.4)%   5,947   9,383 (36.6)% (35.7)%
    RX-8           156     355 (56.1)% (52.7)%   1,393   2,591 (46.2)% (45.5)%
    CX-7         2,681   2,917  (8.1)%  (1.0)%  12,481  21,247 (41.3)% (40.4)%
    CX-9         1,946   3,173 (38.7)% (34.0)%  13,513  18,361 (26.4)% (25.3)%
    Tribute      1,057     795  33.0%   43.2%    4,703   9,250 (49.2)% (48.4)%
    B-Series
     Truck          86      84   2.4%   10.3%      532   1,000 (46.8)% (46.0)%

    Total Vehicles
    --------------

    CARS        20,772  16,711  24.3%   33.9%  114,726 149,381 (23.2)% (22.1)%
    TRUCKS       5,770   6,969 (17.2)% (10.8)%  31,229  49,858 (37.4)% (36.5)%
                 -----   ----- ------- ------   ------ ------- ------- -------

    TOTAL       26,542  23,680  12.1%   20.7%  145,955 199,239 (26.7)% (25.7)%
                ======  ======  =====   =====  ======= ======= ======= =======


    MEMO:
    -----

    IMPORT
     CAR        17,423  13,701  27.2%           91,212 110,838 (17.7)%
    IMPORT
     TRUCK       4,627   6,090 (24.0)%          25,994  39,608 (34.4)%
                 -----   ----- -------          ------  ------ -------
    IMPORT
     TOTAL      22,050  19,791  11.4%          117,206 150,446 (22.1)%

    DOMESTIC
     CAR         3,349   3,010  11.3%           23,514  38,543 (39.0)%
    DOMESTIC
     TRUCK       1,143     879  30.0%            5,235  10,250 (48.9)%
                 -----     ---  -----            -----  ------ -------
    DOMESTIC
     TOTALS      4,492   3,889  15.5%           28,749  48,793 (41.1)%
    --------     -----   -----  -----           ------  ------ -------
    Selling Days    26      28                     206     209
    ------------






SOURCE  Mazda North American Operations

Jeremy Barnes of Mazda North American Operations, +1-949-727-6844, or Tim
Gilman of Mazda Information Bureau, +1-949-223-2313
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