Verayo and Bartronics Team Up to Deliver "Unclonable" RFID Tags to Indian Market
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Companies Partner to Offer Secure, Low-Cost Authentication Solution to Growing RFID Market SAN JOSE, Calif.--(Business Wire)-- Verayo, a security and authentication solutions provider, today announced it has partnered with Bartronics India Limited (Bartronics), one of India`s largest bar code and RFID technology companies, to provide cost-effective RFID offerings to the Indian market. The strategic partnership not only strengthens the long-term cooperation between the two companies, but also addresses the need for differentiated solutions targeting anti-counterfeiting and low-cost authentication. With the partnership, Verayo brings its unclonable RFID chip to India. Verayo`s RFID chip is based on a breakthrough "silicon" biometric technology called Physical Unclonable Functions (PUF). PUF technology is a type of electronic DNA or fingerprinting technology for silicon chips that renders the chips unclonable. Working together, Bartronics` RFID tags will incorporate Verayo`s unclonable RFID chip, and can be used in applications such as consumer product anti-counterfeiting, mass transit tickets, secure IDs and access cards. "When we were first introduced to Verayo`s PUF technology, we were very impressed by its unclonable capability and low-cost authentication features," said Sreenivas Parasa, Chief Scientific Officer at Bartronics. "We selected to partner with Verayo based on its unique technology that enables us to differentiate ourselves from our competitors, and provide cost-effective, and highly secure RFID offerings based on the needs of our customers." As the market for RFID technology expands in India, there is a need for differentiated products to elevate trust and security of RFID solutions. This partnership enables Verayo to work with a leader in the Indian RFID solutions market to provide solutions targeting security and low-cost authentication with unclonable characteristics. "We are very excited to work with Bartronics to expand our efforts in anti-counterfeiting and secure authentication for the RFID market in India," said Anant Agrawal, CEO of Verayo. "This partnership truly benefits the India market with new opportunities to introduce low-cost and innovative RFID products." Bartronics and Verayo will jointly participate at the RFID India Expo 2009 in New Delhi from September 10-12. To learn more about Verayo`s innovative PUF technology, visit the company`s YouTube channel at www.youtube.com/verayovideo. About Verayo Verayo was founded in Silicon Valley in 2005. The company is focused on building security and authentication solutions based on Silicon Physical Unclonable Functions (PUF) technology, which was invented and first implemented at MIT by Prof. Srini Devadas and his team. Since its founding, the Verayo team has designed, built, and tested ICs using PUFs and built-up a growing body of additional IP and substantive know-how beyond the initial IP that Verayo licensed exclusively from MIT. Verayo is funded by Khosla Ventures and has assembled an experienced Advisory Board drawn from the semiconductor and security industries. In addition to developing commercial products, the company is working on projects for various U.S. Defense Agencies. Vantage Communications for Verayo Tory Klaubo, +1 202-558-9826 tklaubo@pr-vantage.com Copyright Business Wire 2009
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