Verayo and Bartronics Team Up to Deliver "Unclonable" RFID Tags to Indian Market

* Reuters is not responsible for the content in this press release.

Mon Aug 31, 2009 11:30pm EDT

Companies Partner to Offer Secure, Low-Cost Authentication Solution to Growing
RFID Market
SAN JOSE, Calif.--(Business Wire)--
Verayo, a security and authentication solutions provider, today announced it has
partnered with Bartronics India Limited (Bartronics), one of India`s largest bar
code and RFID technology companies, to provide cost-effective RFID offerings to
the Indian market. The strategic partnership not only strengthens the long-term
cooperation between the two companies, but also addresses the need for
differentiated solutions targeting anti-counterfeiting and low-cost
authentication. 

With the partnership, Verayo brings its unclonable RFID chip to India. Verayo`s
RFID chip is based on a breakthrough "silicon" biometric technology called
Physical Unclonable Functions (PUF). PUF technology is a type of electronic DNA
or fingerprinting technology for silicon chips that renders the chips
unclonable. Working together, Bartronics` RFID tags will incorporate Verayo`s
unclonable RFID chip, and can be used in applications such as consumer product
anti-counterfeiting, mass transit tickets, secure IDs and access cards. 

"When we were first introduced to Verayo`s PUF technology, we were very
impressed by its unclonable capability and low-cost authentication features,"
said Sreenivas Parasa, Chief Scientific Officer at Bartronics. "We selected to
partner with Verayo based on its unique technology that enables us to
differentiate ourselves from our competitors, and provide cost-effective, and
highly secure RFID offerings based on the needs of our customers." 

As the market for RFID technology expands in India, there is a need for
differentiated products to elevate trust and security of RFID solutions. This
partnership enables Verayo to work with a leader in the Indian RFID solutions
market to provide solutions targeting security and low-cost authentication with
unclonable characteristics. 

"We are very excited to work with Bartronics to expand our efforts in
anti-counterfeiting and secure authentication for the RFID market in India,"
said Anant Agrawal, CEO of Verayo. "This partnership truly benefits the India
market with new opportunities to introduce low-cost and innovative RFID
products." 

Bartronics and Verayo will jointly participate at the RFID India Expo 2009 in
New Delhi from September 10-12. 

To learn more about Verayo`s innovative PUF technology, visit the company`s
YouTube channel at www.youtube.com/verayovideo. 

About Verayo

Verayo was founded in Silicon Valley in 2005. The company is focused on building
security and authentication solutions based on Silicon Physical Unclonable
Functions (PUF) technology, which was invented and first implemented at MIT by
Prof. Srini Devadas and his team. Since its founding, the Verayo team has
designed, built, and tested ICs using PUFs and built-up a growing body of
additional IP and substantive know-how beyond the initial IP that Verayo
licensed exclusively from MIT. Verayo is funded by Khosla Ventures and has
assembled an experienced Advisory Board drawn from the semiconductor and
security industries. In addition to developing commercial products, the company
is working on projects for various U.S. Defense Agencies. 



Vantage Communications for Verayo
Tory Klaubo, +1 202-558-9826
tklaubo@pr-vantage.com

Copyright Business Wire 2009

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