Paid Inc. Partners With FreeCause for Branded Toolbar Technology and Search to Boost Brand Loyalty, Traffic

Wed Sep 2, 2009 5:30am EDT

* Reuters is not responsible for the content in this press release.

BOSTON--(Business Wire)--
Paid, Inc. (OTCBB:PAYD) and FreeCause ( have signed an
agreement to add FreeCause`s branded toolbar, shopping mall, and loyalty rewards
program to Paid Inc.`s celebrity services offerings. This forward-thinking
social marketing strategy will enable Paid to further fortify its ability to
build fan loyalty, customer satisfaction, site traffic, page views and
client-brand awareness. 

Boston-based FreeCause is the industry leading online loyalty marketing company.
The FreeCause solutions monetize internet users` day to day activities, while
also building brand awareness and strengthening brand loyalty. The actions that
monetize deliver significant rewards to users - creating a positive relationship
between fan and team, supporter and charity, traveler and airline. 

"FreeCause`s branded toolbar and search applications translate into powerful
marketing and loyalty tools for our business," said Keith Garde, Paid, Inc.
celebrity services President. "These best of class loyalty marketing
applications will help us maximize reach and impact across the span of social
media - reaching millions of eyeballs and energizing our clients` growing
communities of ever more loyal fans." 

"We are very impressed by FreeCause`s execution of this concept and confident
that we`re joining forces with a partner who has gotten it right, not just
technologically but in the messages and mission they embrace," Garde noted. "As
we establish our position as an innovator in social media marketing for the
entertainment, sports and music industries, this alliance with FreeCause
dovetails with our strategy for growth and further strengthens our ability to
engage larger numbers of fans on a continuing basis with the kind of value
propositions that cement their loyalty." 

The FreeCause Loyalty Program, related messaging and interactive content will be
offered via the Paid Inc.-managed celebrity web sites and communicated to
growing lists of avid fans. Paid will work with FreeCause to define the desired
look of each free downloadable toolbar as well as the available search actions,
reward program, and related information flow. 

Aerosmith`s Aero Force One fan community, RunDMC (, The
Professional Bull Riders ( and veteran rockers Deep Purple
( are among the Paid clients who will immediately adopt
these revolutionary new engagement tools. 

Aero Force One has launched its FreeCause search toolbar that features the
Aeropoints Rewards Program that is totally free! Now when fans search the web
using the toolbar, they earn Aeropoints that give them a chance to win awesome
Aerosmith Rock N` Raffle prizes like a phone call from a band member, free
concert tickets, backstage tours and merchandise. 

"Paid, Inc., with its high-profile clients, is an ideal partner for FreeCause in
the entertainment industry," said Michael Jaconi, Vice President of FreeCause.
"They are among the first to implement such a broad range of social media tools
for their clients` fan communities. These clients, from rock stars to hip hop
legends, will drive increased traffic to their sites, capture previously
unrealized revenue streams, and remain on the cutting-edge of online loyalty

Fans that download the toolbar will be given exclusive access to special,
personalized messages from the celebrities that they admire, and will be able to
take advantage of great deals from over 2,000 e-commerce sites in the
custom-branded FreeCause Shopping Mall. These retailers represent the top
e-commerce sites from travel sites like Expedia to shopping hubs like eBay, and
present fans with a great opportunity to save and be rewarded for their daily

About FreeCause, Inc.:

FreeCause is an industry leading online loyalty marketing company based in
Boston, MA. Founded by three MIT Engineers in 2006, FreeCause is proud to
deliver customized toolbars, integrated loyalty rewards programs, and white
label shopping malls to hundreds of corporations, universities, non-profit
organizations, loyalty programs, and game developers. FreeCause clients include
the Dallas Cowboys, Alloy Media, UPromise, MyPoints, and AirMiles Canada. 

About Paid, Inc.:

Paid, Inc., publicly traded under the ticker PAYD, is a one-stop brand
management and marketing resource to music, entertainment and sports
personalities and organizations, and offers AuctionInc online shipping
calculation and shopping cart software employing its patented technology to
streamline ecommerce. Known for quality and customer service, Paid offers
turnkey online, mobile, social media and traditional marketing campaigns, as
well as award-winning video & film production, VIP ticketing, web site design,
merchandising, ecommerce and fan community management programs. More details are
available at 

Safe Harbor statement under the Private Securities Litigation Reform Act of

Statements in this news release looking forward in time involve risks and
uncertainties, including the risks associated with the effect of changing
economic conditions, trends in the markets, variations in the company's cash
flow, competition, celebrity programs, business development efforts, technology
availability and cost of materials and other risk factors. Factors that could
cause actual results to differ materially are discussed in the Company's most
recent filings with the Securities and Exchange Commission. 

Accentuate PR for Paid, Inc.
Julie Shepherd, +1-815-479-1833
For FreeCause, Inc.
Michael Jaconi, +1-617-292-0200

Copyright Business Wire 2009