MFPs Continue to Lead the Way in the Worldwide Hardcopy Peripherals Market, According to IDC

FRAMINGHAM, Mass.--(Business Wire)--
A key bright spot in the overall hardcopy peripherals market worldwide continues
to be the color laser multifunction peripheral (MFP) market. This segment had
another solid showing in a challenging economic environment with unit shipments
declining just 6% year over year in the second quarter of 2009 (2Q09). As color
continues to penetrate the overall hardcopy market, the MFP market is weathering
the current economic downturn better than its single function counterparts, as
products continue to make the transition towards multifunction. Overall, the
worldwide hardcopy peripherals market declined 21% year over year in 2Q09 to
24.1 million units. Shipment value declined 23.2% over the same time period to
$11.6 billion.

In the current economic environment, vendors are focusing on offering cost
cutting and/or productivity enhancements to customer`s existing document
infrastructure as well as driving managed print services. "We are seeing
increased shipments for devices that were priced below $300," said Phuong Hang,
program manager, Worldwide Hardcopy Peripheral Trackers. "And the major vendors
are emphasizing innovative cost savings - including extended warranties and/or
extended supplies agreements - in the advertising. They are trying to entice
buyers with savings on both devices and supplies over a three-year period."

Technology Highlights

* The inkjet market continues to be the dominant technology segment with 16.6
mllion units shipped in 2Q09. The color inkjet MFP segment showed the second
highest growth rate among all technology segments behind color laser MFPs with
-13% year-over-year growth.
* The monochrome laser market remains the largest technology segment in terms of
value at $4.2 billion and has the largest potential regarding MFP opportunity.
This segment has the lowest rate of MFP penetration of all major non-impact
segments.
* Color laser penetration continues to increase, driven up by the market
performance of the global color laser MFP market. Although, it had a negative
growth rate this quarter, this segment continues to outperform the overall
hardcopy peripherals market.

Regional Highlights

* United States - Given the economic uncertainties, the U.S. market has remained
in relatively good shape compared to other regions. The U.S. was the decisive
leader in terms of overall value in 2Q09 ($3.9 billion) and ranked number two in
terms of unit shipments (5.7 million). Year-over-year shipment growth in the
U.S. was third best after Japan and Asia/Pacific while its value growth was
second best after Japan.
* Western Europe - The second quarter hit Western Europe rather hard with unit
shipments down 23% year over year, which is approximately 10 points lower than
the previous quarter. Despite a difficult quarter, the region is still number
two in terms of value ($2.7 billion) but has slipped to third in terms of unit
shipments (4.8 million).
* Central Europe, Middle East, Africa (CEMA) - Once the fastest growing region
in the hardcopy peripherals market, CEMA has now become the hardest hit in terms
of growth rates. In 2Q09, unit shipments declined 44%, while value declined 57%
year over year.
* Asia/Pacific (excluding Japan) - This region leaped into the leading position
in terms of shipments with 6.1 million units shipped in 2Q09, yet maintains its
fourth place rank in terms of value with $1.7 billion. The year-over-year growth
rate for APeJ was second only to Japan`s.
* Japan - Japan enjoyed the best year-over-year growth rate in shipments (-3%)
and value (-10%) in Q209 when compared to the other regions.

Vendor highlights

HP - Despite losing nearly 4 points in unit market share and declining 28% year
over year in 2Q09, HP continues to be the undisputed leader in printing with
twice the market share of its nearest competitor in the worldwide hardcopy
peripheral market in terms of shipments. As with most vendors, HP`s 2Q09 laser
shipments were streamlined to correspond to the challenging market conditions,
resulting in an one-point loss in the total laser market share.

Canon - Canon, the second leading vendor, outperformed all others in the top 5
category, increasing its stake in the overall hardcopy market to 20% in 2Q09
from 17% in 1Q09. On a worldwide level, Canon's shipments declined 8% compared
to the other vendors in the top 5, whose unit shipment growth ranged from -13%
to -32%. Canon was the only vendor in the top 5 that showed positive sequential
growth (5%), an impressive climb from a -25% quarter-over-quarter loss in 1Q09.

Epson - Epson retained its third place rank in the total hardcopy market as well
as in the worldwide inkjet segment in 2Q09. Epson was the second best performer
among the top 5 in the overall market, with -13% year-over-year growth compared
to the market average of -21%. Epson gained 1 point in total market share.

Brother - Brother remained the distant fourth vendor, gaining 1 point in total
market share to 6% in 2Q209. Among the top 5, Brother`s overall performance in
the second quarter was average, achieving a better year-over-year result than HP
and Lexmark, while falling behind Canon and Epson. On a worldwide level,
Brother`s inkjet and laser segment suffered a bigger year-over-year and
quarter-over-quarter loss in 2Q09, with numbers ranging from -18% to -32%
compared to +6% to -11% in 1Q09.

Lexmark - Lexmark maintained its 5% share and position as the fifth largest
vendor in the overall hardcopy market, with 1.1 million units shipped in 2Q09.
Lexmark`s 2Q09 total laser shipment showed a slower year-over-year decline in
2Q09, down 13% versus 18% in 1Q09. True to its mission, Lexmark continues to
focus on laser while exiting the lower end inkjet segment. In 2Q09, laser
shipments accounted for 29% (up from 21% in 1Q09) and inkjet 70% (down from 78%)
of all Lexmark-branded devices.

Worldwide Hardcopy Peripherals Market Share and Year-Over-Year Growth, Second Quarter 2009
Vendors 2Q09 2Q08 2Q09 2Q08 2Q09/2Q08
Units Units Market Market Growth
Shipment Shipment Share Share
1. HP 9,757,272 13,512,250 40% 44% -28%
2. Canon 4,787,714 5,192,156 20% 17% -8%
3. Epson 3,397,133 3,927,297 14% 13% -13%
4. Brother 1,331,842 1,618,872 6% 5% -18%
5. Lexmark 1,096,349 1,604,275 5% 5% -32%
Others 3,725,239 4,645,767 15% 15% -20%
Total 24,095,549 30,500,617 100% 100% -21%

Source: IDC Worldwide Quarterly Hardcopy Peripherals Tracker, August 2009

U.S. Hardcopy Peripherals Market Share and Year-Over-Year Growth, Second Quarter 2009
Vendors 2Q09 2Q08 2Q09 2Q08 2Q09/2Q08
Units Units
Market
Market Growth
Shipment Shipment Share Share
1. HP 2,856,158 3,898,468 50% 56% -27%
2. Canon 875,020 819,436 15% 12% 7%
3. Lexmark 510,523 495,279 9% 7% 3%
4. Epson 405,267 401,686 7% 6% 1%
5. Brother 343,612 418,936 6% 6% -18%
Others 739,105 909,085 13% 13% -19%
Total 5,729,685 6,942,890 100% 100% -17%

Source: IDC Worldwide Quarterly Hardcopy Peripherals Tracker, August 2009

Notes:

* IDC tracks A2-A4 devices in the Quarterly Hardcopy Peripherals
* Hardcopy Peripherals include single-function printers, printer-based
multifunctional systems (MFPs), and single-function digital copiers (SF DC).
Data for all vendors are reported for calendar periods.

For more information about IDC's Worldwide Quarterly Hardcopy Peripherals
Tracker, please contact Phuong Hang (Phang@idc.com).

About IDC

IDC is the premier global provider of market intelligence, advisory services,
and events for the information technology, telecommunications, and consumer
technology markets. IDC helps IT professionals, business executives, and the
investment community make fact-based decisions on technology purchases and
business strategy. More than 1,000 IDC analysts provide global, regional, and
local expertise on technology and industry opportunities and trends in over 110
countries. For more than 45 years, IDC has provided strategic insights to help
our clients achieve their key business objectives. IDC is a subsidiary of IDG,
the world's leading technology media, research, and events company. You can
learn more about IDC by visiting www.idc.com.

All product and company names may be trademarks or registered trademarks of
their respective holders.

IDC
Phuong Hang, 508-935-4376
phang@idc.com
or
Michael Shirer, 508-935-4200
press@idc.com

Copyright Business Wire 2009

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