Slide and Katalyst Media Launch Season Two of KatalystHQ

HOT POCKETS Brand to Sponsor Original Web Series on FunSpace
SAN FRANCISCO & HOLLYWOOD, Calif.--(Business Wire)--
Today, Slide Inc. (www.slide.com), the world`s leading provider of
community-driven entertainment, and Katalyst, a studio for social media
co-founded by Ashton Kutcher (www.twitter.com/aplusk) and Jason Goldberg,
announced the premiere of season two of KatalystHQ on FunSpace. KatalystHQ is
the first original Web series about life in the corporate headquarters of
Katalyst, a television, film and digital production company based in Hollywood.
Following a successful 12-episode first season that aired earlier this year, the
second season, launching today, will be sponsored by NESTLÉ HOT POCKETS® brand
and feature 16 weekly episodes.

KatalystHQ will be distributed on Facebook through Slide`s FunSpace, one of the
most popular content distribution platforms on Facebook. Through FunSpace, more
than 250 million Facebook users will be able to view, post to their profiles,
and share this original Web series with their friends. The collaboration between
Slide, Katalyst and the HOT POCKETS brand represents a unique and effective
approach through which advertisers can reach a highly engaged audience by
integrating original content, branding and distribution. Last season, the
KatalystHQ Web series on FunSpace resulted in:

* More than 8 million video posts of the KatalystHQ content by Facebook users
* Massive viral distribution of KatalystHQ, with the average video share per
episode going to more than 65 friends on Facebook

"We`re proud to partner with Slide to pioneer fun and engaging ways for
household brands like HOT POCKETS to reach their target audience," said Ashton
Kutcher, Katalyst co-founder. "Season one of KatalystHQ is proof that serialized
Web content can achieve the same level of engagement and reach as that of
traditional television. We expect this upcoming season to once again attract an
audience that is comparable to that of primetime programming on cable networks."

"It`s exciting to launch another 16 episodes of KatalystHQ on FunSpace after
witnessing the success of season one," said Max Levchin, CEO of Slide Inc.
"These types of immersive sponsorships allow big brands to harness the passion
of our users and direct that loyalty into engaging brand experiences."

KatalystHQ was the first original, professionally produced video series to be
distributed on Facebook through FunSpace. The series continues into its second
season as a "fly-on-the-wall reality" parody about working in a Hollywood-based
production studio. KatalystHQ follows the experiences of Katalyst`s staff as
they humorously navigate the excitement and perils of corporate life set against
a backdrop of the television and film industry.

The partnership between Slide and Katalyst offers the HOT POCKETS brand a deeply
integrated way to reach millions of viewers through an engaging entertainment
experience. The first sponsored episode of KatalystHQ Season Two premieres today
and is available at: http://www.FunSpace.com/KatalystHQ. In addition to
FunSpace, the weekly episodes will be syndicated across a variety of other
sites, including www.eatfreely.org.

About Nestlé, USA

Named one of "America`s Most Admired Food Companies" in Fortune magazine for the
twelfth consecutive year, Nestlé USA makes delicious, convenient, and nutritious
food and beverage products that enrich the very experience of life itself.
That`s what "Nestlé. Good Food, Good Life" is all about. Nestlé USA, with 2008
sales of $8.8 billion is part of Nestlé S.A. in Vevey, Switzerland - the world`s
largest food company with a focus on Nutrition, Health & Wellness - with 2008
sales of $101 billion. For product news and information, visit Nestleusa.com or
NestleNewsroom.com.

About Katalyst

Katalyst, based in Los Angeles and New York, is a studio for social media
creating original digital media, television and film properties. The Katalyst
mission is to create thought-provoking and compelling content for multiple
platforms. Founded in 2000 by partners, Ashton Kutcher and Jason Goldberg,
Katalyst film credits include TheButterfly Effect and Guess Who, Spread as well
as the upcoming feature Killers. Television property credits include the hit
series Punk`d, Beauty and the Geek, and True Beauty. Katalyst, additionally, is
airing the new network series The Beautiful Life for CW. Digital Media
properties include the Blah Girls (www.blahgirls.com), Presidential Pledge
(www.myspace.com/presidentialpledge), 24 Hours at Sundance
(www.24hoursatsundance.com), and the Web reality series KatalystHQ.

About Slide, Inc.

Slide is the world`s leading social entertainment company. We offer people the
ability to communicate, engage and have fun with one another within the context
of relationships they built on social networks such as Facebook and MySpace. The
social networks benefit from increased user activity, advertisers benefit from a
highly engaged audience, and our users can share popular videos, send virtual
gifts or even throw sheep at each other. At Slide, we take fun very seriously.
That`s why more than 150 million people each month interact with our products,
including SuperPoke!, Top Friends, FunSpace and SuperPoke! Pets. Slide was
founded in 2005 by PayPal co-founder Max Levchin and is backed by Mayfield Fund,
Blue Run Ventures, Khosla Ventures and Founders Fund.

Katalyst and all related logos are trademarks of Katalyst Media, Inc.Slide,
FunSpace and all related logos are trademarks of Slide, Inc.All other names are
trademarks and/or registered trademarks of their respective owners.

Katalyst Media, Inc.
Sarah Ross, Head of Digital
323-785-2730
sarah@katalystfilms.com
or
Slide Inc.
Lily Lin, Director of Communications
415-513-4474
lily@slide.com

Copyright Business Wire 2009