'Nerd Bird' Flies Again: Alaska Airlines Inaugurates San Jose-Austin Service

Wed Sep 2, 2009 8:00am EDT

* Reuters is not responsible for the content in this press release.

Twice-daily flights between Portland-Silicon Valley-Austin to begin in March


SEATTLE, Sept. 2 /PRNewswire-FirstCall/ -- Alaska Airlines today will
inaugurate nonstop service between San Jose, Calif., and Austin, Texas,
officially resurrecting the popular "nerd bird" route. The flight will
originate in Portland, Ore., and the airline will add another daily flight
between the three cities starting March 14, 2010. 

"This route is a natural extension of our network and provides a vital link
between these high-tech hubs," said Steve Jarvis, Alaska Airlines' vice
president of marketing, sales and customer experience.

Alaska will inaugurate the new route with its "Wi-Fi One" aircraft, a
specially-equipped Boeing 737-700 offering inflight broadband Internet access.
Customers will be able to connect to Alaska Airlines Inflight Wi-Fi using any
Wi-Fi enabled device, such as a laptop, smart phone or portable media player.

"It seems only fitting to offer our tech-savvy passengers a way to stay
connected to what matters most to them while in the air, "said Jarvis.
"Customers on this inaugural flight will be able to send and receive e-mail,
connect to Virtual Private Networks, and browse the Web from 35,000 feet."

    Schedule information

                                     Departure     Arrival         Day
    Start date         City pair       time         time         of week
    Sept. 2, 2009  Portland-San Jose  6:20 a.m.   8:10 a.m.  Daily, except Sun
    Sept. 2, 2009  San Jose-Austin    8:55 a.m.   2:15 p.m.  Daily
    Sept. 2, 2009  Austin-San Jose    3 p.m.      4:40 p.m.  Daily
    Sept. 2, 2009  San Jose-Portland  5:25 p.m.   7:10 p.m.  Daily, except Sat
    March 14, 2010 Portland-San Jose  3:20 p.m.   5:05 p.m.  Daily
    March 14, 2010 San Jose-Austin    5:50 p.m.   11:10 p.m. Daily
    March 15, 2010 Austin-San Jose    8 a.m.      9:40 a.m.  Daily
    March 15, 2010 San Jose-Portland  10:25 a.m.  12:10 p.m. Daily

    * All times based on local time zones

Alaska Airlines Mileage Plan members can earn double miles on the new flights
between San Jose and Austin through Oct. 31, 2009. To qualify, customers must
first register at alaskaair.com. Alaska Airlines Mileage Plan offers some of
the industry's most attractive award levels when booking online, with Super
Saver Awards starting at 7,500 miles one way. Members of the American
Airlines' AAdvantage program, Delta Air Lines' SkyMiles program, and 13 other
airline partner programs, also can earn miles when they travel on Alaska

Alaska Airlines began service between Seattle and Austin on Aug. 3, 2009, and
will start daily service between Seattle and Houston on Sept. 23.

The airline will operate the flights with Boeing 737-700 aircraft,
accommodating 12 passengers in first class and 112 in the main cabin. San
Jose-Austin flights will offer Alaska's Northern Bites meals-for-purchase
service, which allows coach passengers to buy a meal onboard for $6. Inflight
service also will include Alaska Airlines' digEplayer, a personal
entertainment system offering a variety of movies, television shows, music and
other features. Complimentary in first class, digEplayers are available for $6
in coach.

The new flights are available for purchase at alaskaair.com or by calling
1-800-ALASKAAIR (1-800-252-7522 or TTY/TDD line 1-800-392-0228).

Note to news media: Broadcast footage can be downloaded at
http://tinyurl.com/m4zetk or by contacting Alaska Airlines Media Relations. 

Alaska Airlines and Horizon Air, subsidiaries of Alaska Air Group (NYSE: ALK),
together serve more than 90 cities through an expansive network in Alaska, the
Lower 48, Hawaii, Canada and Mexico. Alaska Airlines ranked "Highest in
Customer Satisfaction Among Traditional Network Carriers" in the J.D. Power
and Associates 2008 and 2009 North America Airline Satisfaction Studies(SM).
For reservations, visit alaskaair.com. For more news and information, visit
the Alaska Airlines/Horizon Air Newsroom at alaskaair.com/newsroom.

SOURCE  Alaska Airlines

Bobbie Egan of Alaska Airlines, +1-206-392-5134
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