Amazon.com Customers to Pick the Best Magazine Cover of the Year

Customers Who Vote for This Year`s Best Magazine Cover Automatically Get a
Chance to Win a $10,000 Amazon.com Gift Card
SEATTLE--(Business Wire)--
The Magazine Publishers of America (MPA)today kicked off the 2009 Best Magazine
Cover of the Year award. The award, formerly judged by members of the American
Society of Magazine Editors, is this year being hosted by Amazon.com, Inc.
(AMZN) on the company`s web site, where customers can vote for the best cover.
Amazon.com customers have three weeks to vote for the best cover in 10
categories, followed by a one-week voting period to choose the best cover out of
the finalists. Customers who vote are automatically entered in a chance to win a
$10,000 Amazon.com gift card.

"We`re excited to give Amazon.com customers a new opportunity to share their
opinions," said Peter Larsen, director for Magazines at Amazon.com. "Just like
our customers, we can`t wait to see which cover wins."

Out of more than 350 submissions, judges from the American Society of Magazine
Editors (ASME) have selected six finalists in each of the 10 categories. These
include Best Obama cover, Sexiest cover, Most Delicious cover, News & Business,
Sports & Fitness, Fashion & Beauty, Science, Technology & Nature, Entertainment
& Celebrity, House & Home and Lifestyle. Starting today, customers are invited
to vote for their favorite among the nominees in each category. Once finalists
are determined for each category, a final voting period will open on Sept. 21 to
determine the Best Cover of the Year across all categories, ending Sept. 30. The
winners will be announced on Oct. 14 by ASME at the Magazine Innovation Summit
in New York City.

The Amazon.com Magazine Store sells more than 40,000 titles across all
categories, from general-interest consumer titles to trade magazines.

To view the nominees and vote for your favorite covers of the year, go to
www.amazon.com/bestcovers.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened
on the World Wide Web in July 1995 and today offers Earth's Biggest Selection.
Amazon.com, Inc. seeks to be Earth's most customer-centric company, where
customers can find and discover anything they might want to buy online, and
endeavors to offer its customers the lowest possible prices. Amazon.com and
other sellers offer millions of unique new, refurbished and used items in
categories such as Books; Movies, Music & Games; Digital Downloads; Electronics
& Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel; Shoes &
Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial.

Amazon Web Services provides Amazon`s developer customers with access to
in-the-cloud infrastructure services based on Amazon's own back-end technology
platform, which developers can use to enable virtually any type of business.
Examples of the services offered by Amazon Web Services are Amazon Elastic
Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon
SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments
Service (Amazon FPS), Amazon Mechanical Turk and Amazon CloudFront.

Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca,
and www.amazon.cn.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com,
Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Actual results may differ significantly from management's
expectations. These forward-looking statements involve risks and uncertainties
that include, among others, risks related to competition, management of growth,
new products, services and technologies, potential fluctuations in operating
results, international expansion, outcomes of legal proceedings and claims,
fulfillment center optimization, seasonality, commercial agreements,
acquisitions and strategic transactions, foreign exchange rates, system
interruption, inventory, government regulation and taxation, payments and fraud.
More information about factors that potentially could affect Amazon.com's
financial results is included in Amazon.com's filings with the Securities and
Exchange Commission, including its most recent Annual Report on Form 10-K and
subsequent filings.

About ASME:

The American Society of Magazine Editors (ASME) is a non-profit professional
organization for editors of print and online magazines which are edited,
published and distributed in the U.S. Established in 1963, ASME currently has
about 850 members nationwide. Among other things, ASME works to preserve
editorial independence and speaks out on public policy issues, particularly
those pertaining to the First Amendment.

Amazon.com
Media Relations, 206-266-7180
or
American Society of Magazine Editors
Howard Polskin, 212-872-3732
hpolskin@magazine.org

Copyright Business Wire 2009